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Video Games in the United Kingdom

  • PDF Icon

    Report

  • 21 Pages
  • June 2025
  • Region: United Kingdom
  • Euromonitor International
  • ID: 1845070
Video games in the UK witnessed a marginal downturn in 2024, attributed to postponed game launches and a pivot towards subscription services. Hardware sales were also impacted as consumers anticipated new console releases and explored cloud gaming alternatives. Subscription models and partnerships are shaping consumer interaction, with a preference for access over one-time purchases. Retail e-commerce remains the dominant distribution channel, with market concentration on the rise.

The Video Games in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Video Games market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA INSIGHTS
2024 DEVELOPMENTS
  • Video games software drives sales, while subscription models are increasingly favoured
  • CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
  • Sales of video games decline as consumers await new releases
  • Activision Blizzard’s Game Pass launch threatens PlayStation Plus subscriptions
  • CHART 2 Call of Duty: Black Ops 6 Launches on Xbox Game Pass
  • Disney and Epic Games partnership engages consumers through Fortnite
  • CHART 3 Disney Partners with Epic Games
  • Xbox Game Pass changes consumption and threatens console sales
  • WHAT’S NEXT?
  • Video games to experience faster expansion than the regional average
  • Subscription services gain popularity, impacting traditional video game purchases
  • CHART 4 Analyst Insight
  • New consoles face challenges amid subscription growth and headset potential
COMPETITIVE LANDSCAPE
  • Increasing consolidation, while Xbox pivots
  • Consolidated landscape of static consoles dominated by Sony Corp
CHANNELS
  • Retail e-commerce remains dominant distribution channel for video games
  • Currys partners with Microsoft to provide in-store Xbox repairs
COUNTRY REPORTS DISCLAIMER
  • CHART 5 Key Trends 2024
  • CHART 6 Lego Expands Botanicals Collection
  • CHART 7 Disney Collaborates with Epic Games to Create Fortnite Universe
  • CHART 8 Analyst Insight
CHART 9 Liledu Launches in the UK
  • CHART 10 Real GDP Growth and Inflation 2019-2029
  • CHART 11 PEST Analysis in the United Kingdom 2024
  • CHART 12 Key Insights on Consumers in the United Kingdom 2024
  • CHART 13 Consumer Landscape in the United Kingdom 2024
TOYS AND GAMES IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
  • Growth driven by kidult trend, sustainability and influence of strategic alliances
KEY DATA INSIGHTS
INDUSTRY PERFORMANCE
  • Traditional toys and games records most rapid value growth
  • Lego expands Botanicals range, targeting kidults with complex construction sets
  • Disney and Epic Games partnership extends media influence in Fortnite
  • WHAT’S NEXT?
  • Video games to spearhead growth in toys and games
  • Kidults and tech integration to influence development of traditional toys and games
  • Sustainability to be a major trend in local market moving forwards
  • Dominance of retail e-commerce to support greater uptake of subscription services
COMPETITIVE LANDSCAPE
  • LEGO Group gains share as Mattel and Hasbro focus on collectibles
  • Independent games struggle to compete with AAA titles due to limited funding
  • New range of LOL Surprise! dolls fails to appeal to younger children
  • Mattel’s ongoing commitment to supporting diversity and inclusion
CHANNELS
  • Retail e-commerce continues to dominate, while traditional toy shops decline
  • Currys partners with Microsoft for Xbox repairs
  • Liledu enters subscription services with play-and-swap model
ECONOMIC CONTEXT
CONSUMER CONTEXT
  • COUNTRY REPORTS DISCLAIMER