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Video Games in India

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    Report

  • 24 Pages
  • June 2025
  • Region: India
  • Euromonitor International
  • ID: 2321746
Video games saw robust value expansion in India in 2024, primarily propelled by mobile games, and online games and subscriptions. The surge in mobile games has been supported by the widespread adoption of smartphones and cost-effective data services. The development of games that incorporate Indian cultural elements has been a key strategy for engaging local consumers. The competitive environment remains highly fragmented, while retail e-commerce continues to dominate sales.

The Video Games in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Mobile games are popular due to widespread access and local cultural elements
  • CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
  • Mobile games continues to drive growth in video games software
  • SuperGaming's Indo-Futurism drives growth through local innovation
  • CHART 2 Indo-Futurism Concept Inspires Indus Battle Royale Characters
  • In-game purchases and transactions drive revenue growth
  • CHART 3 Battlegrounds Mobile India Uses Microtransaction Model to Drive Revenue
  • WHAT’S NEXT?
  • Rising disposable incomes set to fuel continued growth for video games
  • Growth for mobile games to be driven by new technologies and in-game purchases
  • CHART 4 Analyst Insight
  • E-sports set to contribute to growth for video games as company investment increases
  • Gaming headsets set to maintain its rising trend as the competition rises
  • Localised innovation crucial to resonate with Indian consumers
COMPETITIVE LANDSCAPE
  • Sony and Microsoft see falling shares due to hardware supply problems
  • 99Games leverages engagement and content to bolster its presence in mobile games
  • NODWIN Gaming acquires Freaks 4U Gaming to expand its global reach
  • SuperGaming's Indus Battle Royale innovates with Indian cultural elements
CHANNELS
  • Retail e-commerce gains share in video games distribution
  • Video games hardware has the highest share of offline sales
  • Offline retailers integrate gaming to boost customer engagement and brand loyalty
  • Steam experiences user base growth as digital distribution dominates
COUNTRY REPORTS DISCLAIMER
  • CHART 5 Key Trends 2024
  • CHART 6 Reliance Games Has a Wide Mobile Games Offering
  • CHART 7 Analyst Insight
  • CHART 8 Make in India Initiative Will Increase Local Manufacturing
  • CHART 9 Indus Battle Royale Uses Local Environments, Characters, and Weaponry
  • CHART 10 Real GDP Growth and Inflation 2019-2029
  • CHART 11 PEST Analysis in India 2024
  • CHART 12 Key Insights on Consumers in India 2024
  • CHART 13 Consumer Landscape in India 2024
TOYS AND GAMES IN INDIA
EXECUTIVE SUMMARY
  • Dynamism for both video games and traditional toys and games
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Despite the growth of toys and games, some consumers are concerned about their finances
  • Maniams Design Studio integrates local culture into toys and games
  • Reliance leverages brand recognition for growth in toys and games
  • WHAT’S NEXT?
  • Rising disposable incomes expected to drive growth in toys and games
  • Engagement with mobile games set to continue to rise
  • Local manufacturing set to increase amidst regulation
  • Retail e-commerce will continue to reshape distribution
  • Localised innovations will resonate with Indian consumers
COMPETITIVE LANDSCAPE
  • Mattel overtakes Hasbro, while fragmentation increases
  • SuperGaming and WoodBee Toys succeed through innovation and cultural relevance
  • NODWIN Gaming expands through AFK Gaming, Trinity Gaming, and Freaks 4U Gaming
  • SuperGaming and Funskool launch innovative products to meet local preferences
CHANNELS
  • Retail e-commerce remains the leading sales channel for toys and games
  • Croma and Reliance Digital create experiential gaming zones
  • Swiggy Instamart and Hamleys partner to offer quick commerce for premium toys and games
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources