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Beauty and Personal Care in Georgia

  • ID: 2651733
  • Report
  • Region: Georgia
  • 91 pages
  • Euromonitor International
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The improving economic situation, which resulted in rising consumer confidence and purchasing power, especially in urban areas, positively impacted retailing in Georgia in 2018. Sales of the majority of fast-moving consumer goods continued to develop, and this included beauty and personal care products in both current value and volume terms.

The author's Beauty and Personal Care in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Beauty and Personal Care in Georgia

List of Contents and Tables
Executive Summary
Economic Development Leads To Higher Spending on Beauty and Personal Care
the Volatile Currency Hinders Volume Growth
the Procter & Gamble Co Leads Beauty and Personal Care
the Development of Modern Retailing Threatens Traditional Channels
A Positive Outlook for Beauty and Personal Care
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
the Performance Is Connected To the Currency Situation
the Emerging Baby Skin Care Category Sees the Best Performance
Future Development Will Be Affected by the Low Birth Rate
Competitive Landscape
Two Brands Compete for the Leading Position
International Companies Dominate
the Development of Modern Retail Channels Increases Product Availability
Category Data
Table 10 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
the Expansion of Modern Grocery Retailers Fuels Growth
Growing Supply Sustains the Steady Growth of A Niche Segment
Intimate Hygiene Is Set To See the Best Performance
Competitive Landscape
International Brands Dominate Bath and Shower
Colgate-Palmolive Leads Bath and Shower
the Procter & Gamble Co Follows Closely
Category Data
Table 20 Sales of Bath and Shower by Category: Value 2013-2018
Table 21 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 23 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 24 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 26 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
the Aftermath of Currency Devaluation Affects Volume Growth
Growing Social Media Exposure Influences Changing Trends
Skin Care Trends Are Having An Impact on Colour Cosmetics
Competitive Landscape
Direct Sellers Vs Store-based Retailers Vs Online Retailers
L'oréal Groupe Leads, Along With Direct Sellers
Direct Selling Remains A Major Distribution Channel
Category Data
Table 29 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 34 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 35 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 36 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 37 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Growth Is Supported by Wider Availability and Currency Devaluation
Active Lifestyles Vs Health Concerns
Deodorant Sprays Remains the Dominant Format
Competitive Landscape
Potential Currency Devaluation Remains A Real Threat
the Leading Brands Benefit From Global Recognition and A Widespread Presence
Direct Selling Struggles To Compete With Other Channels
Category Data
Table 38 Sales of Deodorants by Category: Value 2013-2018
Table 39 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 41 NBO Company Shares of Deodorants: % Value 2014-2018
Table 42 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 43 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 44 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 45 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 46 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Volatility of the Local Currency Drives Up Values, Whilst Volume Growth Lags Behind
Beauty Salon Services Hinder Growth in Depilatories
Persistent Habits Create Obstacles To Dynamic Growth
Competitive Landscape
the Procter & Gamble Co and Sté Bic Dominate Depilatories
Direct Sellers Have Strong Positions in Hair Removers/bleaches
the Development of Modern Retailing Supports Wider Product Availability
Category Data
Table 47 Sales of Depilatories by Category: Value 2013-2018
Table 48 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 49 NBO Company Shares of Depilatories: % Value 2014-2018
Table 50 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 51 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 52 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
Premiumisation Prevails in Fragrances Despite Unit Price Increases
Fragrances Sets/kits Are Gaining Popularity
Growth Rates in Men's Fragrances Catch Up With Women's Fragrances
Competitive Landscape
Puig Rus Leads Fragrances With A Wide Brand Portfolio
Companies Give Up on Unisex Fragrances
Direct Sellers Thrive in Fragrances
Category Data
Table 53 Sales of Fragrances by Category: Value 2013-2018
Table 54 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Fragrances: % Value 2014-2018
Table 56 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 57 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 58 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 59 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 60 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
Changing Consumer Habits Are Slowing Down the Growth of Colourants
Salon Professional Hair Care Is Picking Up, As Consumers Return To Salons
Standard Shampoos Continues To Dominate Hair Care
Competitive Landscape
Hair Loss Treatments Faces Competition From Hair Transplant Procedures
the Procter & Gamble Co and L'oréal Groupe Lead Hair Care
Local Producers Struggle in the Face of International Giants
Category Data
Table 61 Sales of Hair Care by Category: Value 2013-2018
Table 62 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 63 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 64 NBO Company Shares of Hair Care: % Value 2014-2018
Table 65 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 66 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 67 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 68 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 69 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 70 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 71 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Traditional Vs Modern
Premium Men's Grooming Products Expected To See the Strongest Performances
Currency Volatility Hinders Volume Growth
Competitive Landscape
Importers Compete To Offer Better Prices, But Not All Categories Are Equally Affected
the Procter & Gamble Co Maintains Its Lead
Direct Sellers Fail To Attract the Male Audience
Category Data
Table 72 Sales of Men's Grooming by Category: Value 2013-2018
Table 73 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 74 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 75 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 76 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 77 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 78 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 79 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 80 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
the Continuous Development of Modern Retailing Supports Oral Care
the Growth of Most Categories Is Affected by Currency Fluctuations
Increased Product Availability Is Set To Drive Growth
Competitive Landscape
Colgate-Palmolive Co Retains Its Strong Lead
Private Label Is on A Mission To Win Over Consumers
Competitive Prices and Added-value Benefits
Category Data
Table 81 Sales of Oral Care by Category: Value 2013-2018
Table 82 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 83 Sales of Toothbrushes by Category: Value 2013-2018
Table 84 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 85 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 86 NBO Company Shares of Oral Care: % Value 2014-2018
Table 87 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 88 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 89 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 90 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 91 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
Skin Care Continues To Develop in Georgia
Millennials Influence Trends in Skin Care
Interest in Premium Products Is Set To Strengthen Over the Forecast Period
Competitive Landscape
L'oréal Groupe Leads Skin Care in Georgia
Direct Selling Remains A Vital Channel in Skin Care
Internet Retailing Remains Negligible
Category Data
Table 92 Sales of Skin Care by Category: Value 2013-2018
Table 93 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 94 NBO Company Shares of Skin Care: % Value 2014-2018
Table 95 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 96 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 97 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 98 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Sun Care Sees Faster Value Growth Than Volume Growth
Growth in Tourism Has A Positive Effect on Sun Care
Growing Awareness and Availability Will Continue To Fuel Growth
Competitive Landscape
Beiersdorf Leads Sun Care in Georgia
Baby and Child-specific Sun Care Is on the Rise
Direct Selling Is the Most Popular Distribution Channel
Category Data
Table 99 Sales of Sun Care by Category: Value 2013-2018
Table 100 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 101 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 102 NBO Company Shares of Sun Care: % Value 2014-2018
Table 103 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 104 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 105 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 106 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 107 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Premium Beauty and Personal Care Exhibits Stable Value Growth
Major Growth Generators in Premium Beauty and Personal Care
Good Potential for Future Growth
Competitive Landscape
LVMH Moët Hennessy Louis Vuitton Continues To Lead
Puig Rus Is Closing the Gap
Premium Players Focus Mainly on One Major Category - Fragrances
Category Data
Table 108 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 109 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 110 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 111 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Affordable Pricing Continues To Boost Mass Beauty and Personal Care
Growth Is Expected To Continue in the Forecast Period
the Growth in Tourism Will Aid Steady Future Growth
Competitive Landscape
the Procter & Gamble Co Maintains Its Lead in Mass Beauty and Personal Care
Pricing Strategies Keeps Direct Selling Popular in Mass Beauty and Personal Care
Growth Is Expected in Emerging Categories
Category Data
Table 114 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 115 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 116 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 117 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 118 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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