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Energy Drinks in Egypt

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    Report

  • 26 Pages
  • December 2025
  • Region: Egypt
  • Euromonitor International
  • ID: 3134334
Energy drinks is the most dynamic category in soft drinks, with Egyptians attracted by the functionality, flavours and affordability of such beverages. Affordable brands like Sting and FURY are resonating with Egyptians who favour the combination of low price and brand appeal.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Energy Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Energy drinks sales continue to soar
INDUSTRY PERFORMANCE
  • Dynamic performance for energy drinks
  • Growing appeal of multiple variants
WHAT’S NEXT?
  • Reduced sugar energy drinks are expected to gain share
  • Flavours to drive demand and fuel interest
  • Health and wellness to influence energy drinks
COMPETITIVE LANDSCAPE
  • Rockstar Inc holds a firm lead in volume terms
  • Coca-Cola’s FURY gains momentum
CHANNELS
  • Distribution expansion and channel diversification shapes energy drinks
  • Retail e-commerce gives consumers wider choice
CATEGORY DATA
  • Table 1 Off-trade Sales of Energy Drinks: Volume 2020-2025
  • Table 2 Off-trade Sales of Energy Drinks: Value 2020-2025
  • Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN EGYPT
EXECUTIVE SUMMARY
  • Soft drinks posts a healthy performance
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Soft drinks consumption rises at considerable pace
  • Health and wellness nurtures the premiumisation trend
WHAT’S NEXT?
  • Egypt’s increasing population to drive volume growth
  • Health-led developments will evolve to entice consumers
  • Innovation in flavour combinations and packaging
COMPETITIVE LANDSCAPE
  • PepsiCo Inc maintains leading position
  • New player V7 Benefits LLC achieves strong position
CHANNELS
  • Small local grocers and forecourt retailers are key channels
  • Retail e-commerce is a key channel
  • Foodservice vs retail split
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Egypt
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources