Energy Drinks in Turkey

In 2025, energy drinks in Turkey experienced single-digit off-trade volume growth, a slowdown compared with previous double-digit expansion, as inflation and rising prices constrained consumer spending on non-essential items. Regular energy drinks led off-trade volume growth, supported by stronger marketing investment and greater brand visibility, while reduced-sugar variants also gained traction among health-conscious consumers.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Energy Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.