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Energy Drinks in Vietnam

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    Report

  • 30 Pages
  • November 2025
  • Region: Vietnam
  • Euromonitor International
  • ID: 3283872
Energy drinks in Vietnam experienced continued value and volume growth in 2025, propelled by demanding lifestyles, particularly among Generation Z. However, this growth decelerated due to economic caution. Health concerns spurred innovation, leading to a rise in reduced sugar options, transforming the category into "energy solutions" with functional benefits like focus and hydration.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Energy Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Resilient growth driven by health innovation and digital channels amidst economic shifts
INDUSTRY PERFORMANCE
  • Energy drinks continues to gain growth momentum due to busy lifestyles
  • Rising focus on sugar intake creates market opportunities
WHAT’S NEXT?
  • Energy drinks set to continue on positive growth trajectory over forecast period
  • Functional beverages and health needs will drive premium growth
  • Sugar tax regulation to potentially impact future growth of energy drinks
COMPETITIVE LANDSCAPE
  • Red Bull (Vietnam) Co Ltd retains leadership of energy drinks
  • Strong growth for Wake-up 247 supported by strategic partnerships
CHANNELS
  • Small local grocers continues to lose share to alternative channels
  • Retail e-commerce makes further gains in 2025
CATEGORY DATA
  • Table 1 Off-trade Sales of Energy Drinks: Volume 2020-2025
  • Table 2 Off-trade Sales of Energy Drinks: Value 2020-2025
  • Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN VIETNAM
EXECUTIVE SUMMARY
  • Innovating for growth amidst economic caution and health trends
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Resilience for soft drinks despite economic pressures
  • Multi-packs and larger bottles favoured for greater savings
  • Premium-positioned carbonated soft drink Cela focuses on functionality
  • Rising health concerns drive up sales of reduced sugar options
WHAT’S NEXT?
  • On-trade to remain dynamic channel, while sugar tax is likely to marginally impact pricing and consumers’ decisions
  • Sustainability efforts to increasingly shape future development
COMPETITIVE LANDSCAPE
  • Suntory PepsiCo retains leadership with wide portfolio and marketing efforts
  • Masan Group benefits from partnership with major football club
CHANNELS
  • Proximity to neighbourhoods drives popularity of small local grocers
  • Retail e-commerce makes further share gains in 2025
  • Foodservice vs retail split
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Vietnam
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources