Energy Drinks in China

  • ID: 3218095
  • Report
  • Region: China
  • 25 pages
  • Euromonitor International
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Red Bull, representing over half of total retail volume sales of energy drinks in China, suffered decline in 2017, due to the shut-down of some production plants following a trademark dispute stemming from the pending licence renewal agreement after it expired in 2016. Given the dominance of Red Bull in the category, overall energy drinks, as a result, saw growth momentum in both volume and value terms decline in 2017, due to Red Bull’s supply shortage.

The Energy Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Energy Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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ENERGY DRINKS IN CHINA

List of Contents and Tables
  • Headlines
  • Prospects
  • Decelerating Growth for Energy Drinks in 2017
  • Upgraded Ingredients To Attract Health-conscious Consumers
  • Wider Base Underpins Forecast Growth
  • Competitive Landscape
  • Red Bull Remains Leader
  • Domestic Players Record Buoyant Growth
  • More Entrants To Intensify Competition
  • Category Data
  • Table 1 Off-trade Sales of Energy Drinks: Volume 2012-2017
  • Table 2 Off-trade Sales of Energy Drinks: Value 2012-2017
  • Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
  • Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
  • Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
  • Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
  • Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
  • Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Executive Summary
  • Soft Drinks Continues To Grow
  • Consumers Move Their Purchasing Online
  • Coca-Cola China Ltd Maintains Lead
  • Exotic Products With Special Taste on the Rise
  • Moderate Growth Expected Over the Forecast Period
  • Market Data
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
  • Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
  • Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
  • Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
  • Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  • Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
  • Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
  • Appendix
  • Fountain Sales in China
  • Sources
  • Summary 1 Research Sources
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