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Traditional and Connected Watches in China

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    Report

  • 26 Pages
  • January 2024
  • Region: China
  • Euromonitor International
  • ID: 354820
In 2023, following the post-COVID-19 reopening, traditional and connected watches in China began to gradually recover, particularly after travel and health restrictions were lifted. After seeing a strong decline in 2022, the category is set to see some recovery in 2023, although it is not set to return to its 2021 levels of sales in either retail volume or current value terms.

The Traditional and Connected Watchesin China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Connected Watches, Traditional Watches.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Traditional and Connected Watches market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TRADITIONAL AND CONNECTED WATCHES IN CHINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The evolution and growing appeal of connected watches
  • Embracing youth and digital marketing
PROSPECTS AND OPPORTUNITIES
  • Domestic brands and niche international players are capturing sales
  • Embracing femininity: The surge of luxury watch brands in the Chinese market post-pandemic
CATEGORY DATA
  • Table 1 Sales of Traditional and Connected Watches by Category: Volume 2018-2023
  • Table 2 Sales of Traditional and Connected Watches by Category: Value 2018-2023
  • Table 3 Sales of Traditional and Connected Watches by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Traditional and Connected Watches by Category: % Value Growth 2018-2023
  • Table 5 Sales of Traditional Watches by Category: Volume 2018-2023
  • Table 6 Sales of Traditional Watches by Category: Value 2018-2023
  • Table 7 Sales of Traditional Watches by Category: % Volume Growth 2018-2023
  • Table 8 Sales of Traditional Watches by Category: % Value Growth 2018-2023
  • Table 9 Sales of Traditional Watches by Price Band: Volume 2018-2023
  • Table 10 Sales of Traditional Watches by Price Band: Value 2018-2023
  • Table 11 Sales of Traditional Watches by Price Band: % Volume Growth 2018-2023
  • Table 12 Sales of Traditional Watches by Price Band: % Value Growth 2018-2023
  • Table 13 Sales of Connected Watches by Category: Volume 2018-2023
  • Table 14 Sales of Connected Watches by Category: Value 2018-2023
  • Table 15 Sales of Connected Watches by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Connected Watches by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Traditional Watches: % Value 2019-2023
  • Table 18 LBN Brand Shares of Traditional Watches: % Value 2020-2023
  • Table 19 NBO Company Shares of Connected Watches: % Value 2019-2023
  • Table 20 LBN Brand Shares of Connected Watches: % Value 2020-2023
  • Table 21 Distribution of Traditional Watches by Format: % Value 2018-2023
  • Table 22 Distribution of Connected Watches by Format: % Value 2018-2023
  • Table 23 Forecast Sales of Traditional and Connected Watches by Category: Volume 2023-2028
  • Table 24 Forecast Sales of Traditional and Connected Watches by Category: Value 2023-2028
  • Table 25 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2023-2028
  • Table 26 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2023-2028
  • Table 27 Forecast Sales of Traditional Watches by Category: Volume 2023-2028
  • Table 28 Forecast Sales of Traditional Watches by Category: Value 2023-2028
  • Table 29 Forecast Sales of Traditional Watches by Category: % Volume Growth 2023-2028
  • Table 30 Forecast Sales of Traditional Watches by Category: % Value Growth 2023-2028
  • Table 31 Forecast Sales of Connected Watches by Category: Volume 2023-2028
  • Table 32 Forecast Sales of Connected Watches by Category: Value 2023-2028
  • Table 33 Forecast Sales of Connected Watches by Category: % Volume Growth 2023-2028
  • Table 34 Forecast Sales of Connected Watches by Category: % Value Growth 2023-2028
PERSONAL ACCESSORIES IN CHINA
EXECUTIVE SUMMARY
  • Personal accessories in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for personal accessories?
MARKET DATA
  • Table 35 Sales of Personal Accessories by Category: Volume 2018-2023
  • Table 36 Sales of Personal Accessories by Category: Value 2018-2023
  • Table 37 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
  • Table 38 Sales of Personal Accessories by Category: % Value Growth 2018-2023
  • Table 39 NBO Company Shares of Personal Accessories: % Value 2019-2023
  • Table 40 LBN Brand Shares of Personal Accessories: % Value 2020-2023
  • Table 41 Distribution of Personal Accessories by Format: % Value 2018-2023
  • Table 42 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
  • Table 43 Forecast Sales of Personal Accessories by Category: Value 2023-2028
  • Table 44 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
  • Table 45 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources