Studies prove that the shopping behavior of 55% of the consumers tend to spend 30% or more on their grocery budget for gluten-free food. This proves the prominence of inclusion of gluten free products in food and beverages
The market is largely driven by healthy consumption from the western population. However, the gluten-free market has takers from consumers with health-conscious population as the target market. An increase in gluten sensitivity and typical symptoms of intolerance that is classified as celiac disease among the consumers, especially in the countries like the U.S, drive the market for gluten free products. High product cost of the gluten free products is one of the factors restraining the market. With new product innovations in the bakery and confectionary market, the market for gluten free bread products, cookies and snacks is trending. Millions of individuals around the world have started consuming gluten-free products, not only because of being diagnosed with celiac disease but also because of a general perception of maintaining better health.
The market is segmented by product type as: bread products, cookies and Snacks. Bread products are a part of the traditions in the European countries and an important part of their culinary culture. Though gluten-free bread recipes are popular among European consumers, owing to stringent regulations in many European countries, manufacturers are also reducing the salt content in bread products. Companies such as Schär and Moilas are catering to the demand for gluten-free bread in this region. The bread market has reached maturity in the North American and European region and gluten free breads is expected to drive the bread market globally.
Cookies market is flooded with number of private labeled players, who are trying to come up new product innovations.
By region, North America is the largest market for gluten-free bread products, cookies & snacks, followed by Europe and South America. In terms of growth, too, North Americas market for gluten-free bread products, cookies & snacks is slated to outpace other global regions by registering a robust CAGR during the forecast period.
MAJOR KEYPLAYERS: AMY’S KITCHEN, INC., BOB’S RED MILL, BOULDER BRANDS, INC., DR. SCHÄR, ENJOY LIFE NATURAL BRANDS LLC, FRONTIER SOUPS, GENERAL MILLS, INC., GENIUS FOODS, GOLDEN WEST SPECIALTY FOODS, H.J. HEINZ COMPANY, HAIN CELESTIAL GROUP, INC., HERO GROUP AG, KELKIN LTD., MRS. CRIMBLES, NEWBURN BAKEHOUSE (WARBURTONS BAKERY), PAMELA’S PRODUCTS, QUINOA CORPORATION, RAISIO PLC, and WHOLLY WHOLESOME, amongst others.
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- Analyzing outlook of the market with the recent trends and Porter’s five forces analysis.
- Market dynamics, which essentially consider the factors that are impelling the present market scenario, along with growth prospects of the market over the forecast period.
- Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects.
- Country-level analysis, integrating the demand and supply forces that are influencing the growth of the market.
- Competitive landscape involving the market share of major players, along with the key strategies adopted for development over the past five years.
- Comprehensive company profiles, covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players.
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology
2.2 Research Design
2.3 Study Timeline
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modelling
2.4.4 Expert Validation
3. Market Insights
3.1 Market Overview
3.2 Market Dynamics
220.127.116.11 Greater Incidences of Celiac Disease and Gluten-Sensitivity
18.104.22.168 Improved Taste and Nutrition Profiles Appeal to a Larger Audience
22.214.171.124 High Product Cost compared to normal products
126.96.36.199 High scope for product innovations
3.3 Porter’s Five Forces Analysis
3.3.1 Bargaining Power of Suppliers
3.3.2 Bargaining Power of Consumers
3.3.3 Threat of New Entrants
3.3.4 Threat of Substitute Products and Services
3.3.5 Degree of Competition
4. Market Segmentation
4.1 By Product Type
4.1.1 Bread Products
4.2 By Distribution Channel
4.2.1 Convenience Stores
4.2.3 Specialist Stores
4.2.4 Online Channels
4.3 By Geography
4.3.1 North America
188.8.131.52 United States
184.108.40.206 Rest Of North America
220.127.116.11 United Kingdom
18.104.22.168 Rest of Europe
22.214.171.124 Rest of Asia-Pacific
4.3.4 South America
126.96.36.199 Rest of South America
188.8.131.52 South Africa
184.108.40.206 Rest of Africa
5. Competitor Analysis
5.1 Market Shares of Leading Global Players
5.2 Strategies Adopted by Leading Global Players
6. Company Profiles
6.1 Amy’s Kitchen, Inc.
6.2 Bob’s Red Mill
6.3 Boulder Brands, Inc.
6.4 Dr. Schär
6.5 Enjoy Life Natural Brands LLC
6.6 Frontier Soups
6.7 General Mills, Inc.
6.8 Genius Foods
6.9 Golden West Specialty Foods
6.10 H.J. Heinz Company
6.11 Hain Celestial Group, Inc.
6.12 Hero Group AG
6.13 Kelkin Ltd.
6.14 Mrs. Crimbles
6.15 Newburn Bakehouse (Warburtons Bakery)
6.16 Pamela’s Products
6.17 Quinoa Corporation
6.18 Raisio PLC
6.19 Wholly Wholesome
- Amy’s Kitchen Inc.
- Bob’s Red Mill
- Boulder Brands Inc.
- Dr. Schär
- Enjoy Life Natural Brands LLC
- Frontier Soups
- General Mills Inc.
- Genius Foods
- Golden West Specialty Foods
- H.J. Heinz Company
- Hain Celestial Group Inc.
- Hero Group AG
- Kelkin Ltd.
- Mrs. Crimbles
- Newburn Bakehouse (Warburtons Bakery)
- Pamela’s Products
- Quinoa Corporation
- Raisio PLC
- Wholly Wholesome