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Vitamins in Ukraine

  • ID: 4752937
  • Report
  • September 2021
  • Region: Ukraine
  • 26 pages
  • Euromonitor International
Vitamins hugely benefitted from COVID-19 in 2020 and is expected to continue to do so in 2021, with value expected to increase by over a quarter, in what is expected to be the best performing consumer health product. Its continuing buoyancy is due to COVID-19 still being a serious threat in 2021. As a result of COVID-19, consumers have looked to vitamins, and in particular vitamin C, to support their immune systems and protect themselves from COVID-19.

The publisher's Vitamins in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:


Multivitamins, Single Vitamins.

Data coverage:


Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Boon continues for vitamin C and D
  • Advertising and good reputation contribute to lead of multinational players
  • Multivitamins still account for majority of value sales
PROSPECTS AND OPPORTUNITIES
  • Very rosy outlook over forecast period
  • Single vitamins continue to gain value share
  • Competitors differentiate through innovation and segmentation
CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2016-2021
  • Table 2 Sales of Vitamins by Category: % Value Growth 2016-2021
  • Table 3 Sales of Multivitamins by Positioning: % Value 2016-2021
  • Table 4 NBO Company Shares of Vitamins: % Value 2017-2021
  • Table 5 LBN Brand Shares of Vitamins: % Value 2018-2021
  • Table 6 Forecast Sales of Vitamins by Category: Value 2021-2026
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN UKRAINE

EXECUTIVE SUMMARY
  • Consumer health in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 9 Life Expectancy at Birth 2016-2021
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2016-2021
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 14 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX

OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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