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Vitamins in Ukraine

  • ID: 4752937
  • Report
  • October 2019
  • Region: Ukraine
  • 21 pages
  • Euromonitor International
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Whereas developed markets are seeing a widespread movement from the treatment of health problems using OTC products to longer-term prevention of disease, this trend has been slow to evolve in Ukraine. The key reason behind such a slow movement is the low spending power of Ukrainians. Purchases of vitamins are not subsidised by the government, whilst disposable incomes were significantly eroded by the threefold local currency devaluation over 2014-2015.

The author's Vitamins in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Ukraine

List of Contents and Tables
Headlines
Prospects
Prevention Rather Than Cure Hampered by Economic Factors, But Change Expected
Multivitamins Most Popular, But Single Vitamins Used for Specific Purposes
Social Media and Segmentation Expected To Stimulate Growth
Competitive Landscape
Advertising and Good Reputation Contribute To Lead of Multinational Players
Direct Selling Companies Attract Ukrainians With "natural" Vitamins
To Stimulate Higher Sales, Innovation Expected in the Forecast Period
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Economic Recovery Plays A Key Role, With Rising Incomes Boosting Sales
Strong Self-medication Trend Despite Growing Concerns
Consumer Health Is A Battlefield for Big Players, Both International and Local
Chemists/pharmacies Still Dominates, But Sees A Constant Share Decline
Despite Challenges, Strong Growth Expected, Boosted by Preventative Medication
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources
Note: Product cover images may vary from those shown
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