Vitamins in Poland - Research and Markets

The COVID-19 pandemic caused a notable boom in the consumption of vitamins - particularly so with vitamins C and D. During this time, consumers sought to strengthen their immune systems to avoid infection, and thus the most efficient way to do this was to take vitamin supplements. Furthermore, this trend has remained beyond the pandemic, in line with the enhanced health and wellness trends. Within this environment, manufacturers are launching an ongoing number of new variants to meet demand, suc...

The Vitamins in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Vitamins market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

VITAMINS IN POLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Popularity of vitamins continues beyond the time of the pandemic
New preparations are launched to specifically target people suffering from “long COVID”
Advertising remains key, with targeted campaigns based on technological breakthroughs and supported by celebrities

PROSPECTS AND OPPORTUNITIES

Growth in e-commerce slows down, as brick-and-mortar pharmacies remain the most popular channel
Preparations for children become increasingly popular, with colourful packaging and child-friendly formats
Internet “experts” promoting high dose vitamins could be potentially harmful

CATEGORY DATA

Table 1 les of Vitamins by Category: Value 2017-2022
Table 2 les of Vitamins by Category: % Value Growth 2017-2022
Table 3 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 4 O Company Shares of Vitamins: % Value 2018-2022
Table 5 N Brand Shares of Vitamins: % Value 2019-2022
Table 6 recast Sales of Vitamins by Category: Value 2022-2027
Table 7 recast Sales of Vitamins by Category: % Value Growth 2022-2027

CONSUMER HEALTH IN POLAND

EXECUTIVE SUMMARY

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 8 nsumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 9 fe Expectancy at Birth 2017-2022

MARKET DATA

Table 10 les of Consumer Health by Category: Value 2017-2022
Table 11 les of Consumer Health by Category: % Value Growth 2017-2022
Table 12 O Company Shares of Consumer Health: % Value 2018-2022
Table 13 N Brand Shares of Consumer Health: % Value 2019-2022
Table 14 netration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 15 stribution of Consumer Health by Format: % Value 2017-2022
Table 16 stribution of Consumer Health by Format and Category: % Value 2022
Table 17 recast Sales of Consumer Health by Category: Value 2022-2027
Table 18 recast Sales of Consumer Health by Category: % Value Growth 2022-2027

APPENDIX