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Vitamins in Poland

  • ID: 4752991
  • Report
  • October 2019
  • Region: Poland
  • 23 pages
  • Euromonitor International
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Vitamins are very popular in Poland. Despite the warnings from medical experts that they cannot replace a proper, well-balanced diet, or compensate for the lack of physical activity, many consumers treat vitamins in this way. Manufacturers in advertising encourage the use of these types of products, praising them as an effective solution for various health ailments. Consumers usually reach for them without consulting a doctor, when they feel weak, tired, and irritable or do not sleep properly.

The author's Vitamins in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Poland

List of Contents and Tables
Headlines
Prospects
Convenience and A Promise of Effectiveness Drives Growth
Multivitamin Preparations Remain First Choice Product
the Category Will Grow, But Slower Than in the Past
Competitive Landscape
Polski Lek Remains Category Leader
Producers' Fight for Customers Continues
Pharmacies Is the Largest Distribution Channel
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Consumer Health Continues Grow at Stable Pace
Naturalness, Being Fit and Self-care Trends Are Intensifying
the Market Is Extremely Fragmented and Competitive
Traditional Brick-and-mortar Pharmacies Remains the Dominant Sales Channel
Market Outlook Remains Very Good
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources
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