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Vitamins in Poland

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    Report

  • 26 Pages
  • September 2022
  • Region: Poland
  • Euromonitor International
  • ID: 4752991
The COVID-19 pandemic caused a notable boom in the consumption of vitamins - particularly so with vitamins C and D. During this time, consumers sought to strengthen their immune systems to avoid infection, and thus the most efficient way to do this was to take vitamin supplements. Furthermore, this trend has remained beyond the pandemic, in line with the enhanced health and wellness trends. Within this environment, manufacturers are launching an ongoing number of new variants to meet demand, suc...

The Vitamins in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

VITAMINS IN POLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Popularity of vitamins continues beyond the time of the pandemic
  • New preparations are launched to specifically target people suffering from “long COVID”
  • Advertising remains key, with targeted campaigns based on technological breakthroughs and supported by celebrities
PROSPECTS AND OPPORTUNITIES
  • Growth in e-commerce slows down, as brick-and-mortar pharmacies remain the most popular channel
  • Preparations for children become increasingly popular, with colourful packaging and child-friendly formats
  • Internet “experts” promoting high dose vitamins could be potentially harmful
CATEGORY DATA
  • Table 1 les of Vitamins by Category: Value 2017-2022
  • Table 2 les of Vitamins by Category: % Value Growth 2017-2022
  • Table 3 Sales of Multivitamins by Positioning: % Value 2017-2022
  • Table 4 O Company Shares of Vitamins: % Value 2018-2022
  • Table 5 N Brand Shares of Vitamins: % Value 2019-2022
  • Table 6 recast Sales of Vitamins by Category: Value 2022-2027
  • Table 7 recast Sales of Vitamins by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN POLAND
EXECUTIVE SUMMARY
  • Consumer health in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 nsumer Expenditure on Health Goods and Medical Services: Value 2017-2022
  • Table 9 fe Expectancy at Birth 2017-2022
MARKET DATA
  • Table 10 les of Consumer Health by Category: Value 2017-2022
  • Table 11 les of Consumer Health by Category: % Value Growth 2017-2022
  • Table 12 O Company Shares of Consumer Health: % Value 2018-2022
  • Table 13 N Brand Shares of Consumer Health: % Value 2019-2022
  • Table 14 netration of Private Label in Consumer Health by Category: % Value 2017-2022
  • Table 15 stribution of Consumer Health by Format: % Value 2017-2022
  • Table 16 stribution of Consumer Health by Format and Category: % Value 2022
  • Table 17 recast Sales of Consumer Health by Category: Value 2022-2027
  • Table 18 recast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2021-2022
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources