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Contextual Advertising - Global Market Trajectory & Analytics

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    Report

  • 544 Pages
  • October 2022
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 4804634

Global Contextual Advertising Market to Reach $376.2 Billion by 2027

In the changed post COVID-19 business landscape, the global market for Contextual Advertising estimated at US$157.4 Billion in the year 2020, is projected to reach a revised size of US$376.2 Billion by 2027, growing at a CAGR of 13.3% over the analysis period 2020-2027. Activity-based Advertising, one of the segments analyzed in the report, is projected to record a 14.2% CAGR and reach US$195 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Location-Based Advertising segment is readjusted to a revised 12.8% CAGR for the next 7-year period.

The U.S. Market is Estimated at $51.6 Billion, While China is Forecast to Grow at 16.3% CAGR

The Contextual Advertising market in the U.S. is estimated at US$51.6 Billion in the year 2020. China, the world's second largest economy, is forecast to reach a projected market size of US$52.1 Billion by the year 2027 trailing a CAGR of 16.3% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 11.3% and 11.8% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 12.4% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$43.5 Billion by the year 2027.

Other Types Segment to Record 10.1% CAGR

In the global Other Types segment, USA, Canada, Japan, China and Europe will drive the 10.1% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$12.8 Billion in the year 2020 will reach a projected size of US$24.3 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Latin America will expand at a 11.1% CAGR through the analysis period.

Select Competitors (Total 152 Featured) -

  • Adobe Systems Incorporated
  • Amazon.com
  • Amobee, Inc.
  • AOL
  • Facebook
  • Flurry
  • Flytxt
  • Google
  • IAC
  • Infolinks
  • Media.net
  • Microsoft
  • SAP SE
  • Twitter, Inc.
  • Yahoo! Inc.

What's New for 2022?

  • Global competitiveness and key competitor percentage market shares
  • Market presence across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to a digital archives and Research Platform
  • Complimentary updates for one year

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Impact of COVID-19 Pandemic and Looming Global Recession: 2020 Marked as a Year of Disruption & Transformation
  • World Economic Growth Projections (Real GDP, Annual % Change) for 2020 through 2022
  • COVID-19 Pandemic Upends the Advertising Landscape
  • Global Advertising, Media & Broadcasting Market Growth Outlook (in %) for Years 2019 through 2025
  • Global Advertising, Media & Broadcasting Market: Annual % Growth by Major Geographies for 2019-2025
  • The Market for Contextual Advertising and the Pandemic Impact
  • The CCPA to Bring About Major Changes to the Digital Advertising Landscape in California
  • COVID-19 Impact on Advertising Industry Affects AI Investments
  • COVID-19 Impact on Global Ad Spending within Digital Medium: 2021
  • Advertising: Essential for Corporate/Brand Survival & Existence
  • Global Advertising Spending by Medium (in %): 2020E
  • An Introduction to Contextual Advertising
  • Contextual Advertising: The Many Advantages
  • Advantages and Disadvantages with Behavioral and Contextual Targeting Strategies
  • Global Market Prospects & Outlook
  • Contextual Advertising the Best Bet for Advertisers amid the Pandemic
  • Supercharging Contextual Advertising Leads to Growth in Revenue for Publishers
  • Possibilities Galore for AI in Digital Marketing
  • Key Growth Drivers
  • Restrictions on Collection of Location Data to Cost Marketers
  • Consumer Willingness to Share Location and Personal Data
  • Analysis by Type
  • World Contextual Advertising Market by Type (2021 & 2027): Percentage Breakdown of Revenues for Activity-Based Advertising, Location-Based Advertising, and Other Types
  • Analysis by Vertical: Consumer Goods, Retail & Restaurants Lead the Market
  • World Contextual Advertising Market by Vertical (2021 & 2027): Percentage Breakdown of Revenues for Consumer Goods, Retail & Restaurants; IT & Telecom; BFSI; Media & Entertainment; Travel, Transportation & Automobiles; Healthcare; and Academia & Government
  • Regional Analysis
  • World Contextual Advertising Market: Percentage Breakdown of Revenues for Developed and Developing Regions for the Years 2021 & 2027
  • World Contextual Advertising Market: Geographic Regions Ranked by CAGR (Revenues) for 2020-2027
  • Competitive Scenario
  • Recent Market Activity
  • Advertising Network Technologies Competitor Market Share Scenario Worldwide (in %): 2021E
  • Contextual Advertising - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Rising Internet Usage Widens Opportunities for Contextual Advertising
  • World Internet Penetration Rate (in %) by Geographic Region: February 2021
  • Growing Importance of Digital Advertising Favors Growth
  • World Digital Advertising Expenditure (in US$ Billion) for the Years 2019, 2021, and 2023
  • Digital Ad Spending as % of Total Media Ad Spending in Select Countries for the Year 2019
  • Digital Content Consumption Patterns Underpin Revenue Growth
  • Millennials Emerge as Key Demographic
  • Consumer Attitude towards Targeted Online Advertising by Age Group in the US: 2021
  • Contextual Advertising: A Look Into Key Trends Impacting the Market Direction
  • Stringent Data Privacy Regulations Give Impetus to Contextual Targeting
  • Cookie Phase-Out Diverts Attention to Contextual Advertising
  • Contextual Advertising and Personalization Evolve into Critical Aspects in Building a Comprehensive Ad Campaign Strategy
  • Advances in AI and ML to Embolden Real-Time Contextual Targeting
  • Widespread Adoption of Web-Enabled Mobile Devices Boosts Market Prospects
  • Smartphone, Tablets, and Laptops Shipments in Million Units for the Years 2019, 2021 and 2023
  • Mobile Advertising Trends Accelerate Growth in Contextual Advertising Market
  • Smartphone Penetration Rate as Share of Total Population: 2016-2021
  • Breakdown of Mobile Internet Revenues by Category (in %): 2020
  • 5G to Further Enhance Mobile Advertising Spending
  • 5G Smartphone Sales in Million Units: 2019-2022
  • Large Base of Social Media Users Presents Lucrative Opportunities
  • Rising Importance of Location-based Advertising Augurs Well
  • Growing Reliance on First-Party Data for People-Based Targeting Enhances Opportunities
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Recent Past, Current & Future Analysis for Contextual Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 2: World Historic Review for Contextual Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2019 and % CAGR
  • Table 3: World 12-Year Perspective for Contextual Advertising by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2021 & 2027
  • Table 4: World Recent Past, Current & Future Analysis for Activity-based Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 5: World Historic Review for Activity-based Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2019 and % CAGR
  • Table 6: World 12-Year Perspective for Activity-based Advertising by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2021 & 2027
  • Table 7: World Recent Past, Current & Future Analysis for Location-based Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 8: World Historic Review for Location-based Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2019 and % CAGR
  • Table 9: World 12-Year Perspective for Location-based Advertising by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2021 & 2027
  • Table 10: World Recent Past, Current & Future Analysis for Other Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 11: World Historic Review for Other Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2019 and % CAGR
  • Table 12: World 12-Year Perspective for Other Types by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2021 & 2027
  • Table 13: World Recent Past, Current & Future Analysis for Consumer Goods, Retail & Restaurants by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 14: World Historic Review for Consumer Goods, Retail & Restaurants by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2019 and % CAGR
  • Table 15: World 12-Year Perspective for Consumer Goods, Retail & Restaurants by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2021 & 2027
  • Table 16: World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 17: World Historic Review for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2019 and % CAGR
  • Table 18: World 12-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2021 & 2027
  • Table 19: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 20: World Historic Review for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2019 and % CAGR
  • Table 21: World 12-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2021 & 2027
  • Table 22: World Recent Past, Current & Future Analysis for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 23: World Historic Review for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2019 and % CAGR
  • Table 24: World 12-Year Perspective for Media & Entertainment by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2021 & 2027
  • Table 25: World Recent Past, Current & Future Analysis for Travel, Transportation & Automobiles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 26: World Historic Review for Travel, Transportation & Automobiles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2019 and % CAGR
  • Table 27: World 12-Year Perspective for Travel, Transportation & Automobiles by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2021 & 2027
  • Table 28: World Recent Past, Current & Future Analysis for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 29: World Historic Review for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2019 and % CAGR
  • Table 30: World 12-Year Perspective for Healthcare by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2021 & 2027
  • Table 31: World Recent Past, Current & Future Analysis for Academia & Government by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 32: World Historic Review for Academia & Government by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2019 and % CAGR
  • Table 33: World 12-Year Perspective for Academia & Government by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2021 & 2027
III. MARKET ANALYSIS
UNITED STATES
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)
CANADA
JAPAN
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)
CHINA
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)
EUROPE
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)
FRANCE
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)
GERMANY
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)
ITALY
UNITED KINGDOM
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)
SPAINRUSSIAREST OF EUROPE
ASIA-PACIFIC
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)
AUSTRALIA
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2022 (E)
INDIA
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2022 (E)
SOUTH KOREAREST OF ASIA-PACIFIC
LATIN AMERICA
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2022 (E)
ARGENTINABRAZILMEXICOREST OF LATIN AMERICA
MIDDLE EAST
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2022 (E)
IRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST
AFRICA
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2022 (E)
IV. COMPETITION
  • Total Companies Profiled: 152

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Adobe Systems Incorporated
  • Amazon.com
  • Amobee, Inc.
  • AOL
  • Facebook
  • Flurry
  • Flytxt
  • Google
  • IAC
  • Infolinks
  • Media.net
  • Microsoft
  • SAP SE
  • Twitter, Inc.
  • Yahoo! Inc.