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Contextual Advertising - Global Market Trajectory & Analytics

  • ID: 4804634
  • Report
  • July 2020
  • Region: Global
  • 219 pages
  • Global Industry Analysts, Inc
1 of 3

FEATURED COMPANIES

  • ACT-ON SOFTWARE
  • AMAZON.COM
  • AOL
  • FLYTXT
  • IAC GROUP
  • INMOBI PTE
  • MORE
Global Contextual Advertising Market to Reach US$447.9 Billion by the Year 2027

Amid the COVID-19 crisis, the global market for Contextual Advertising estimated at US$145.1 Billion in the year 2020, is projected to reach a revised size of US$447.9 Billion by 2027, growing at a CAGR of 17.5% over the analysis period 2020-2027.Activity-based Advertising, one of the segments analyzed in the report, is projected to grow at a 17.5% CAGR to reach US$185.6 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Location-based Advertising segment is readjusted to a revised 18.6% CAGR for the next 7-year period. This segment currently accounts for a 36.1% share of the global Contextual Advertising market.

The U. S. Accounts for Over 26.9% of Global Market Size in 2020, While China is Forecast to Grow at a 22.6% CAGR for the Period of 2020-2027

The Contextual Advertising market in the U. S. is estimated at US$39.1 Billion in the year 2020. The country currently accounts for a 26.91% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$105.3 Billion in the year 2027 trailing a CAGR of 22.5% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12.5% and 15.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13.8% CAGR while Rest of European market (as defined in the study) will reach US$105.3 Billion by the year 2027.

Other Types Segment Corners a 22.5% Share in 2020

In the global Other Types segment, USA, Canada, Japan, China and Europe will drive the 14.5% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$24.6 Billion in the year 2020 will reach a projected size of US$63.3 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$70.2 Billion by the year 2027, while Latin America will expand at a 17.1% CAGR through the analysis period. The publisher brings years of research experience to this 9th edition of our report. The 219-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others
  • Act-On Software, Inc.
  • Adobe Systems, Inc.
  • Amazon. com, Inc.
  • Amobee, Inc.
  • AOL, Inc.
  • Facebook, Inc.
  • Flytxt
  • Google, Inc.
  • IAC Group
  • Infolinks Media, LLC
  • Inmobi
  • Marketo, Inc.
  • Media. Net
  • Microsoft Corporation
  • Millennial Media, Inc.
  • SAP SE
  • SimplyCast Interactive Marketing Inc.
  • Twitter, Inc.
  • Yahoo Developer Network
  • Yahoo!, Inc.

The global analysis and forecast periods covered within the report are 2020-2027 (Current & Future Analysis) and 2012-2019 (Historic Review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.
Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

  • ACT-ON SOFTWARE
  • AMAZON.COM
  • AOL
  • FLYTXT
  • IAC GROUP
  • INMOBI PTE
  • MORE

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Impact of Covid-19 and a Looming Global Recession

Global Competitor Market Shares

Contextual Advertising Competitor Market Share Scenario Worldwide (in %): 2019 & 2025

Contextual Advertising: Targeted Advertising for Engaging Modern Consumers

Rise of Ad Blockers Highlights the Need for Contextually Relevant Ads: Ad Block Adoption (In Million Users) Worldwide by Platform for the Years 2016, 2017 & 2018

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

Ballooning Popularity of Mobile Advertising, a Major Game-Changer for Contextual Ad-Targeting

Surging Mobile Advertising Spending Driven by Growing Mobile Internet Usage to Benefit Market Growth: Global Mobile Advertising Spending (In US$ Billion) for the Years 2018, 2020 & 2023

Global Average Daily Internet Consumption (In Minutes) Per Capita by Device for the Years 2017, 2019 & 2022

Location-Based Advertising Gains Momentum with Increasing Smartphone Penetration

US Mobile Location-Based Targeted Ad Spending (In US$ Billion) for the Years 2018, 2020 & 2023

Enactment of Stricter Data Privacy Regulations Revives Interest in Contextual Targeting

Personalized Marketing Strategies Harness the Power of Context to Boost Conversion Rates

Rapidly Expanding Base of Social Media Users Present Lucrative Growth Opportunities

Global Number of Active Users (In Million) on Leading Social Networking Sites for the Year 2018

Total Number of Social Network Users (In Million) by Leading Countries for the Years 2019, 2021 & 2023

Advances in AI and Machine Learning to Boost Prospects for Real-Time Contextual Targeting

4. GLOBAL MARKET PERSPECTIVE

TABLE 1: Contextual Advertising Global Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 2: Contextual Advertising Market Share Shift across Key Geographies Worldwide: 2020 VS 2027
TABLE 3: Activity-based Advertising (Type) World Market by Region/Country in US$ Million: 2020 to 2027
TABLE 4: Activity-based Advertising (Type) Market Share Breakdown of Worldwide Sales by Region/Country: 2020 VS 2027
TABLE 5: Location-based Advertising (Type) Potential Growth Markets Worldwide in US$ Million: 2020 to 2027
TABLE 6: Location-based Advertising (Type) Market Sales Breakdown by Region/Country in Percentage: 2020 VS 2027
TABLE 7: Other Types (Type) Geographic Market Spread Worldwide in US$ Million: 2020 to 2027
TABLE 8: Other Types (Type) Market Share Distribution in Percentage by Region/Country: 2020 VS 2027
TABLE 9: Consumer Goods, Retail & Restaurants (Vertical) Demand Potential Worldwide in US$ Million by Region/Country: 2020-2027
TABLE 10: Consumer Goods, Retail & Restaurants (Vertical) Share Breakdown Review by Region/Country: 2020 VS 2027
TABLE 11: IT & Telecom (Vertical) Worldwide Latent Demand Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 12: IT & Telecom (Vertical) Distribution of Global Sales by Region/Country: 2020 VS 2027
TABLE 13: BFSI (Vertical) Sales Estimates and Forecasts in US$ Million by Region/Country for the Years 2020 through 2027
TABLE 14: BFSI (Vertical) Global Market Share Distribution by Region/Country for 2020 and 2027
TABLE 15: Media & Entertainment (Vertical) Global Opportunity Assessment in US$ Million by Region/Country: 2020-2027
TABLE 16: Media & Entertainment (Vertical) Percentage Share Breakdown of Global Sales by Region/Country: 2020 VS 2027
TABLE 17: Travel, Transportation & Automobiles (Vertical) Worldwide Sales in US$ Million by Region/Country: 2020-2027
TABLE 18: Travel, Transportation & Automobiles (Vertical) Market Share Shift across Key Geographies: 2020 VS 2027
TABLE 19: Healthcare (Vertical) Global Market Estimates & Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 20: Healthcare (Vertical) Market Share Breakdown by Region/Country: 2020 VS 2027
TABLE 21: Academia & Government (Vertical) Demand Potential Worldwide in US$ Million by Region/Country: 2020-2027
TABLE 22: Academia & Government (Vertical) Share Breakdown Review by Region/Country: 2020 VS 2027

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES

Market Facts & Figures

US Contextual Advertising Market Share (in %) by Company: 2019 & 2025

Market Analytics
TABLE 23: United States Contextual Advertising Market Estimates and Projections in US$ Million by Type: 2020 to 2027
TABLE 24: United States Contextual Advertising Market Share Breakdown by Type: 2020 VS 2027
TABLE 25: United States Contextual Advertising Latent Demand Forecasts in US$ Million by Vertical: 2020 to 2027
TABLE 26: Contextual Advertising Market Share Breakdown in the United States by Vertical: 2020 VS 2027

CANADA

TABLE 27: Canadian Contextual Advertising Market Estimates and Forecasts in US$ Million by Type: 2020 to 2027
TABLE 28: Contextual Advertising Market in Canada: Percentage Share Breakdown of Sales by Type for 2020 and 2027
TABLE 29: Canadian Contextual Advertising Market Quantitative Demand Analysis in US$ Million by Vertical: 2020 to 2027
TABLE 30: Canadian Contextual Advertising Market Share Analysis by Vertical: 2020 VS 2027

JAPAN

TABLE 31: Japanese Market for Contextual Advertising: Annual Sales Estimates and Projections in US$ Million by Type for the Period 2020-2027
TABLE 32: Japanese Contextual Advertising Market Share Analysis by Type: 2020 VS 2027
TABLE 33: Japanese Demand Estimates and Forecasts for Contextual Advertising in US$ Million by Vertical: 2020 to 2027
TABLE 34: Contextual Advertising Market Share Shift in Japan by Vertical: 2020 VS 2027

CHINA

TABLE 35: Chinese Contextual Advertising Market Growth Prospects in US$ Million by Type for the Period 2020-2027
TABLE 36: Chinese Contextual Advertising Market by Type: Percentage Breakdown of Sales for 2020 and 2027
TABLE 37: Chinese Demand for Contextual Advertising in US$ Million by Vertical: 2020 to 2027
TABLE 38: Chinese Contextual Advertising Market Share Breakdown by Vertical: 2020 VS 2027

EUROPE

Market Facts & Figures

European Contextual Advertising Market: Competitor Market Share Scenario (in %) for 2019 & 2025

Market Analytics
TABLE 39: European Contextual Advertising Market Demand Scenario in US$ Million by Region/Country: 2018-2025
TABLE 40: European Contextual Advertising Market Share Shift by Region/Country: 2020 VS 2027
TABLE 41: European Contextual Advertising Market Estimates and Forecasts in US$ Million by Type: 2020-2027
TABLE 42: European Contextual Advertising Market Share Breakdown by Type: 2020 VS 2027
TABLE 43: European Contextual Advertising Addressable Market Opportunity in US$ Million by Vertical: 2020-2027
TABLE 44: European Contextual Advertising Market Share Analysis by Vertical: 2020 VS 2027

FRANCE

TABLE 45: Contextual Advertising Market in France by Type: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 46: French Contextual Advertising Market Share Analysis by Type: 2020 VS 2027
TABLE 47: Contextual Advertising Quantitative Demand Analysis in France in US$ Million by Vertical: 2020-2027
TABLE 48: French Contextual Advertising Market Share Analysis: A 7-Year Perspective by Vertical for 2020 and 2027

GERMANY

TABLE 49: Contextual Advertising Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2020-2027
TABLE 50: German Contextual Advertising Market Share Breakdown by Type: 2020 VS 2027
TABLE 51: Contextual Advertising Market in Germany: Annual Sales Estimates and Forecasts in US$ Million by Vertical for the Period 2020-2027
TABLE 52: Contextual Advertising Market Share Distribution in Germany by Vertical: 2020 VS 2027

ITALY

TABLE 53: Italian Contextual Advertising Market Growth Prospects in US$ Million by Type for the Period 2020-2027
TABLE 54: Italian Contextual Advertising Market by Type: Percentage Breakdown of Sales for 2020 and 2027
TABLE 55: Italian Demand for Contextual Advertising in US$ Million by Vertical: 2020 to 2027
TABLE 56: Italian Contextual Advertising Market Share Breakdown by Vertical: 2020 VS 2027

UNITED KINGDOM

TABLE 57: United Kingdom Market for Contextual Advertising: Annual Sales Estimates and Projections in US$ Million by Type for the Period 2020-2027
TABLE 58: United Kingdom Contextual Advertising Market Share Analysis by Type: 2020 VS 2027
TABLE 59: United Kingdom Demand Estimates and Forecasts for Contextual Advertising in US$ Million by Vertical: 2020 to 2027
TABLE 60: Contextual Advertising Market Share Shift in the United Kingdom by Vertical: 2020 VS 2027

SPAIN

TABLE 61: Spanish Contextual Advertising Market Estimates and Forecasts in US$ Million by Type: 2020 to 2027
TABLE 62: Contextual Advertising Market in Spain: Percentage Share Breakdown of Sales by Type for 2020 and 2027
TABLE 63: Spanish Contextual Advertising Market Quantitative Demand Analysis in US$ Million by Vertical: 2020 to 2027
TABLE 64: Spanish Contextual Advertising Market Share Analysis by Vertical: 2020 VS 2027

RUSSIA

TABLE 65: Russian Contextual Advertising Market Estimates and Projections in US$ Million by Type: 2020 to 2027
TABLE 66: Russian Contextual Advertising Market Share Breakdown by Type: 2020 VS 2027
TABLE 67: Russian Contextual Advertising Latent Demand Forecasts in US$ Million by Vertical: 2020 to 2027
TABLE 68: Contextual Advertising Market Share Breakdown in Russia by Vertical: 2020 VS 2027

REST OF EUROPE

TABLE 69: Rest of Europe Contextual Advertising Market Estimates and Forecasts in US$ Million by Type: 2020-2027
TABLE 70: Rest of Europe Contextual Advertising Market Share Breakdown by Type: 2020 VS 2027
TABLE 71: Rest of Europe Contextual Advertising Addressable Market Opportunity in US$ Million by Vertical: 2020-2027
TABLE 72: Rest of Europe Contextual Advertising Market Share Analysis by Vertical: 2020 VS 2027

ASIA-PACIFIC

TABLE 73: Asia-Pacific Contextual Advertising Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 74: Asia-Pacific Contextual Advertising Market Share Analysis by Region/Country: 2020 VS 2027
TABLE 75: Contextual Advertising Market in Asia-Pacific by Type: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 76: Asia-Pacific Contextual Advertising Market Share Analysis by Type: 2020 VS 2027
TABLE 77: Contextual Advertising Quantitative Demand Analysis in Asia-Pacific in US$ Million by Vertical: 2020-2027
TABLE 78: Asia-Pacific Contextual Advertising Market Share Analysis: A 7-Year Perspectiveby Vertical for 2020 and 2027

AUSTRALIA

TABLE 79: Contextual Advertising Market in Australia: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2020-2027
TABLE 80: Australian Contextual Advertising Market Share Breakdown by Type: 2020 VS 2027
TABLE 81: Contextual Advertising Market in Australia: Annual Sales Estimates and Forecasts in US$ Million by Vertical for the Period 2020-2027
TABLE 82: Contextual Advertising Market Share Distribution in Australia by Vertical: 2020 VS 2027

INDIA

TABLE 83: Indian Contextual Advertising Market Estimates and Forecasts in US$ Million by Type: 2020 to 2027
TABLE 84: Contextual Advertising Market in India: Percentage Share Breakdown of Sales by Type for 2020 and 2027
TABLE 85: Indian Contextual Advertising Market Quantitative Demand Analysis in US$ Million by Vertical: 2020 to 2027
TABLE 86: Indian Contextual Advertising Market Share Analysis by Vertical: 2020 VS 2027

SOUTH KOREA

TABLE 87: Contextual Advertising Market in South Korea: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2020-2027
TABLE 88: Contextual Advertising Market Share Distribution in South Korea by Type: 2020 VS 2027
TABLE 89: Contextual Advertising Market in South Korea: Recent Past, Current and Future Analysis in US$ Million by Vertical for the Period 2020-2027
TABLE 90: Contextual Advertising Market Share Distribution in South Korea by Vertical: 2020 VS 2027

REST OF ASIA-PACIFIC

TABLE 91: Rest of Asia-Pacific Market for Contextual Advertising: Annual Sales Estimates and Projections in US$ Million by Type for the Period 2020-2027
TABLE 92: Rest of Asia-Pacific Contextual Advertising Market Share Analysis by Type: 2020 VS 2027
TABLE 93: Rest of Asia-Pacific Demand Estimates and Forecasts for Contextual Advertising in US$ Million by Vertical: 2020 to 2027
TABLE 94: Contextual Advertising Market Share Shift in Rest of Asia-Pacific by Vertical: 2020 VS 2027

LATIN AMERICA

TABLE 95: Latin American Contextual Advertising Market Trends by Region/Country in US$ Million: 2020-2027
TABLE 96: Latin American Contextual Advertising Market Percentage Breakdown of Sales by Region/Country: 2020 and 2027
TABLE 97: Latin American Contextual Advertising Market Growth Prospects in US$ Million by Type for the Period 2020-2027
TABLE 98: Latin American Contextual Advertising Marketby Type: Percentage Breakdown of Sales for 2020 and 2027
TABLE 99: Latin American Demand for Contextual Advertising in US$ Million by Vertical: 2020 to 2027
TABLE 100: Latin American Contextual Advertising Market Share Breakdown by Vertical: 2020 VS 2027

ARGENTINA

TABLE 101: Argentinean Contextual Advertising Market Estimates and Forecasts in US$ Million by Type: 2020-2027
TABLE 102: Argentinean Contextual Advertising Market Share Breakdown by Type: 2020 VS 2027
TABLE 103: Argentinean Contextual Advertising Addressable Market Opportunity in US$ Million by Vertical: 2020-2027
TABLE 104: Argentinean Contextual Advertising Market Share Analysis by Vertical: 2020 VS 2027

BRAZIL

TABLE 105: Contextual Advertising Market in Brazil by Type: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 106: Brazilian Contextual Advertising Market Share Analysis by Type: 2020 VS 2027
TABLE 107: Contextual Advertising Quantitative Demand Analysis in Brazil in US$ Million by Vertical: 2020-2027
TABLE 108: Brazilian Contextual Advertising Market Share Analysis: A 7-Year Perspective by Vertical for 2020 and 2027

MEXICO

TABLE 109: Contextual Advertising Market in Mexico: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2020-2027
TABLE 110: Mexican Contextual Advertising Market Share Breakdown by Type: 2020 VS 2027
TABLE 111: Contextual Advertising Market in Mexico: Annual Sales Estimates and Forecasts in US$ Million by Vertical for the Period 2020-2027
TABLE 112: Contextual Advertising Market Share Distribution in Mexico by Vertical: 2020 VS 2027

REST OF LATIN AMERICA

TABLE 113: Rest of Latin America Contextual Advertising Market Estimates and Projections in US$ Million by Type: 2020 to 2027
TABLE 114: Rest of Latin America Contextual Advertising Market Share Breakdown by Type: 2020 VS 2027
TABLE 115: Rest of Latin America Contextual Advertising Latent Demand Forecasts in US$ Million by Vertical: 2020 to 2027
TABLE 116: Contextual Advertising Market Share Breakdown in Rest of Latin America by Vertical: 2020 VS 2027

MIDDLE EAST

TABLE 117: The Middle East Contextual Advertising Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025
TABLE 118: The Middle East Contextual Advertising Market Share Breakdown by Region/Country: 2020 and 2027
TABLE 119: The Middle East Contextual Advertising Market Estimates and Forecasts in US$ Million by Type: 2020 to 2027
TABLE 120: Contextual Advertising Market in the Middle East: Percentage Share Breakdown of Salesby Type for 2020 and 2027
TABLE 121: The Middle East Contextual Advertising Market Quantitative Demand Analysis in US$ Million by Vertical: 2020 to 2027
TABLE 122: The Middle East Contextual Advertising Market Share Analysis by Vertical: 2020 VS 2027

IRAN

TABLE 123: Iranian Market for Contextual Advertising: Annual Sales Estimates and Projections in US$ Million by Type for the Period 2020-2027
TABLE 124: Iranian Contextual Advertising Market Share Analysis by Type: 2020 VS 2027
TABLE 125: Iranian Demand Estimates and Forecasts for Contextual Advertising in US$ Million by Vertical: 2020 to 2027
TABLE 126: Contextual Advertising Market Share Shift in Iran by Vertical: 2020 VS 2027

ISRAEL

TABLE 127: Israeli Contextual Advertising Market Estimates and Forecasts in US$ Million by Type: 2020-2027
TABLE 128: Israeli Contextual Advertising Market Share Breakdown by Type: 2020 VS 2027
TABLE 129: Israeli Contextual Advertising Addressable Market Opportunity in US$ Million by Vertical: 2020-2027
TABLE 130: Israeli Contextual Advertising Market Share Analysis by Vertical: 2020 VS 2027

SAUDI ARABIA

TABLE 131: Saudi Arabian Contextual Advertising Market Growth Prospects in US$ Million by Type for the Period 2020-2027
TABLE 132: Saudi Arabian Contextual Advertising Market by Type: Percentage Breakdown of Sales for 2020 and 2027
TABLE 133: Saudi Arabian Demand for Contextual Advertising in US$ Million by Vertical: 2020 to 2027
TABLE 134: Saudi Arabian Contextual Advertising Market Share Breakdown by Vertical: 2020 VS 2027

UNITED ARAB EMIRATES

TABLE 135: Contextual Advertising Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2020-2027
TABLE 136: Contextual Advertising Market Share Distribution in United Arab Emirates by Type: 2020 VS 2027
TABLE 137: Contextual Advertising Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Million by Vertical for the Period 2020-2027
TABLE 138: Contextual Advertising Market Share Distribution in United Arab Emirates by Vertical: 2020 VS 2027

REST OF MIDDLE EAST

TABLE 139: Contextual Advertising Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2020-2027
TABLE 140: Rest of Middle East Contextual Advertising Market Share Breakdown by Type: 2020 VS 2027
TABLE 141: Contextual Advertising Market in Rest of Middle East: Annual Sales Estimates and Forecasts in US$ Million by Vertical for the Period 2020-2027
TABLE 142: Contextual Advertising Market Share Distribution in Rest of Middle East by Vertical: 2020 VS 2027

AFRICA

TABLE 143: African Contextual Advertising Market Estimates and Projections in US$ Million by Type: 2020 to 2027
TABLE 144: African Contextual Advertising Market Share Breakdown by Type: 2020 VS 2027
TABLE 145: African Contextual Advertising Latent Demand Forecasts in US$ Million by Vertical: 2020 to 2027
TABLE 146: Contextual Advertising Market Share Breakdown in Africa by Vertical: 2020 VS 2027

IV. COMPETITION

Total Companies Profiled: 43

Note: Product cover images may vary from those shown
3 of 3
  • AOL
  • ACT-ON SOFTWARE
  • ADOBE SYSTEMS
  • AMAZON.COM
  • AMOBEE
  • FACEBOOK
  • FLYTXT
  • GOOGLE, INC.
  • IAC GROUP
  • INMOBI PTE
  • INFOLINKS MEDIA
  • MARKETO
  • MEDIA.NET
  • MICROSOFT CORPORATION
  • MILLENNIAL MEDIA
  • SAP SE
  • SIMPLYCAST INTERACTIVE
Note: Product cover images may vary from those shown
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