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Contextual Advertising - Global Market Trajectory & Analytics

  • ID: 4804634
  • Report
  • May 2021
  • Region: Global
  • Global Industry Analysts, Inc

FEATURED COMPANIES

  • Act-On Software, Inc.
  • Amobee, Inc.
  • Flytxt
  • Infolinks Media, LLC
  • Media.Net
  • SAP SE

Global Contextual Advertising Market to Reach US$376.2 Billion by the Year 2027


Amid the COVID-19 crisis, the global market for Contextual Advertising estimated at US$157.4 Billion in the year 2020, is projected to reach a revised size of US$376.2 Billion by 2027, growing at a CAGR of 13.3% over the analysis period 2020-2027.Activity-based Advertising, one of the segments analyzed in the report, is projected to grow at a 14.2% CAGR to reach US$195 Billion by the end of the analysis period.After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Location-Based Advertising segment is readjusted to a revised 12.8% CAGR for the next 7-year period. This segment currently accounts for a 40.6% share of the global Contextual Advertising market.



The U.S. Accounts for Over 32.8% of Global Market Size in 2020, While China is Forecast to Grow at a 16.3% CAGR for the Period of 2020-2027


The Contextual Advertising market in the U.S. is estimated at US$51.6 Billion in the year 2020. The country currently accounts for a 32.76% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$52.1 Billion in the year 2027 trailing a CAGR of 16.3% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 11.3% and 11.8% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 12.4% CAGR while Rest of European market (as defined in the study) will reach US$52.1 Billion by the year 2027.

Other Types Segment Corners a 10.5% Share in 2020


In the global Other Types segment, USA, Canada, Japan, China and Europe will drive the 9.7% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$12.8 Billion in the year 2020 will reach a projected size of US$24.3 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$43.5 Billion by the year 2027, while Latin America will expand at a 11.1% CAGR through the analysis period.

Select Competitors (Total 152 Featured) -

  • Act-On Software, Inc.
  • Adobe Systems, Inc.
  • Amazon.com, Inc.
  • Amobee, Inc.
  • AOL, Inc.
  • Facebook, Inc.
  • Flytxt
  • Google, Inc.
  • IAC Group
  • Infolinks Media, LLC
  • Inmobi
  • Marketo, Inc.
  • Media.Net
  • Microsoft Corporation
  • Millennial Media, Inc.
  • SAP SE
  • SimplyCast Interactive Marketing Inc.
  • Twitter, Inc.
  • Yahoo Developer Network
  • Yahoo!, Inc.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Act-On Software, Inc.
  • Amobee, Inc.
  • Flytxt
  • Infolinks Media, LLC
  • Media.Net
  • SAP SE
I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
  • Impact of COVID-19 Pandemic and Looming Global Recession: 2020 Marked as a Year of Disruption & Transformation
  • EXHIBIT 1: World Economic Growth Projections (Real GDP, Annual % Change) for 2020 through 2022
  • COVID-19 Pandemic Upends the Advertising Landscape
  • EXHIBIT 2: Global Advertising, Media & Broadcasting Market Growth Outlook (in %) for Years 2019 through 2025
  • EXHIBIT 3: Global Advertising, Media & Broadcasting Market: Annual % Growth by Major Geographies for 2019-2025
  • The Market for Contextual Advertising and the Pandemic Impact
  • The CCPA to Bring About Major Changes to the Digital Advertising Landscape in California
  • COVID-19 Impact on Advertising Industry Affects AI Investments
  • EXHIBIT 4: COVID-19 Impact on Global Ad Spending within Digital Medium: 2021
  • Advertising: Essential for Corporate/Brand Survival & Existence
  • EXHIBIT 5: Global Advertising Spending by Medium (in %): 2020E
  • An Introduction to Contextual Advertising
  • Contextual Advertising: The Many Advantages
  • Advantages and Disadvantages with Behavioral and Contextual Targeting Strategies
  • Global Market Prospects & Outlook
  • Contextual Advertising the Best Bet for Advertisers amid the Pandemic
  • Supercharging Contextual Advertising Leads to Growth in Revenue for Publishers
  • Possibilities Galore for AI in Digital Marketing
  • Key Growth Drivers
  • Restrictions on Collection of Location Data to Cost Marketers
  • EXHIBIT 6: Consumer Willingness to Share Location and Personal Data
  • Analysis by Type
  • EXHIBIT 7: World Contextual Advertising Market by Type (2021 & 2027): Percentage Breakdown of Revenues for Activity-Based Advertising, Location-Based Advertising, and Other Types
  • Analysis by Vertical: Consumer Goods, Retail & Restaurants Lead the Market
  • EXHIBIT 8: World Contextual Advertising Market by Vertical (2021 & 2027): Percentage Breakdown of Revenues for Consumer Goods, Retail & Restaurants; IT & Telecom; BFSI; Media & Entertainment; Travel, Transportation & Automobiles; Healthcare; and Academia & Government
  • Regional Analysis
  • EXHIBIT 9: World Contextual Advertising Market: Percentage Breakdown of Revenues for Developed and Developing Regions for the Years 2021 & 2027
  • EXHIBIT 10: World Contextual Advertising Market: Geographic Regions Ranked by CAGR (Revenues) for 2020-2027
  • Competitive Scenario
  • Recent Market Activity
  • EXHIBIT 11: Advertising Network Technologies Competitor Market Share Scenario Worldwide (in %): 2021E
2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS
  • Rising Internet Usage Widens Opportunities for Contextual Advertising
  • EXHIBIT 12: World Internet Penetration Rate (in %) by Geographic Region: February 2021
  • Growing Importance of Digital Advertising Favors Growth
  • EXHIBIT 13: World Digital Advertising Expenditure (in US$ Billion) for the Years 2019, 2021, and 2023
  • EXHIBIT 14: Digital Ad Spending as % of Total Media Ad Spending in Select Countries for the Year 2019
  • Digital Content Consumption Patterns Underpin Revenue Growth
  • Millennials Emerge as Key Demographic
  • EXHIBIT 15: Consumer Attitude towards Targeted Online Advertising by Age Group in the US: 2021
  • Contextual Advertising: A Look Into Key Trends Impacting the Market Direction
  • Stringent Data Privacy Regulations Give Impetus to Contextual Targeting
  • Cookie Phase-Out Diverts Attention to Contextual Advertising
  • Contextual Advertising and Personalization Evolve into Critical Aspects in Building a Comprehensive Ad Campaign Strategy
  • Advances in AI and ML to Embolden Real-Time Contextual Targeting
  • Widespread Adoption of Web-Enabled Mobile Devices Boosts Market Prospects
  • EXHIBIT 16: Smartphone, Tablets, and Laptops Shipments in Million Units for the Years 2019, 2021 and 2023
  • Mobile Advertising Trends Accelerate Growth in Contextual Advertising Market
  • EXHIBIT 17: Smartphone Penetration Rate as Share of Total Population: 2016-2021
  • EXHIBIT 18: Breakdown of Mobile Internet Revenues by Category (in %): 2020
  • 5G to Further Enhance Mobile Advertising Spending
  • EXHIBIT 19: 5G Smartphone Sales in Million Units: 2019-2022
  • Large Base of Social Media Users Presents Lucrative Opportunities
  • Rising Importance of Location-based Advertising Augurs Well
  • Growing Reliance on First-Party Data for People-Based Targeting Enhances Opportunities
4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

UNITED STATES

CANADA

JAPAN

CHINA

EUROPE

FRANCE

GERMANY

ITALY

UNITED KINGDOM

SPAIN

RUSSIA

REST OF EUROPE

ASIA-PACIFIC

AUSTRALIA

INDIA

SOUTH KOREA

REST OF ASIA-PACIFIC

LATIN AMERICA

ARGENTINA

BRAZIL

MEXICO

REST OF LATIN AMERICA

MIDDLE EAST

IRAN

ISRAEL

SAUDI ARABIA

UNITED ARAB EMIRATES

REST OF MIDDLE EAST

AFRICA

IV. COMPETITION
  • Total Companies Profiled: 152

Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Act-On Software, Inc.
  • Adobe Systems, Inc.
  • Amazon.com, Inc.
  • Amobee, Inc.
  • AOL, Inc.
  • Facebook, Inc.
  • Flytxt
  • Google, Inc.
  • IAC Group
  • Infolinks Media, LLC
  • Inmobi
  • Marketo, Inc.
  • Media.Net
  • Microsoft Corporation
  • Millennial Media, Inc.
  • SAP SE
  • SimplyCast Interactive Marketing Inc.
  • Twitter, Inc.
  • Yahoo Developer Network
  • Yahoo!, Inc.
Note: Product cover images may vary from those shown
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