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Shortening Market - Global Forecast 2025-2032

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    Report

  • 190 Pages
  • October 2025
  • Region: Global
  • 360iResearch™
  • ID: 6082684
UP TO OFF until Jan 01st 2026
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The global shortening market is evolving, propelled by changing consumer demands, advances in processing technology, and a growing focus on sustainability. Senior leaders navigating this space require a clear view of how operational shifts and regulatory changes are shaping new opportunities and risks across regions.

Market Snapshot: Shortening Market Performance and Growth Trajectory

The Shortening Market grew from USD 2.73 billion in 2024 to USD 2.87 billion in 2025. It is expected to continue growing at a CAGR of 5.14%, reaching USD 4.08 billion by 2032. This sustained expansion reflects both increased demand for functional edible oils and continued innovation within food processing and culinary applications.

Scope & Segmentation of the Shortening Market

This report provides comprehensive coverage of the global shortening market, analyzing trends, dynamics, and strategic priorities across segmentations by product, form, application, region, and leading company activities.

  • Type of Shortening: Animal-based shortening, blended shortening, vegetable shortening
  • Form: Liquid shortening, powdered shortening, solid shortening
  • Application: Bakery and confectionery, frying applications, household use, industrial/HoReCa, processed foods
  • Regions: Americas (United States, Canada, Mexico, Brazil, Argentina, Chile, Colombia, Peru), Europe (United Kingdom, Germany, France, Russia, Italy, Spain, Netherlands, Sweden, Poland, Switzerland), Middle East (United Arab Emirates, Saudi Arabia, Qatar, Turkey, Israel), Africa (South Africa, Nigeria, Egypt, Kenya), Asia-Pacific (China, India, Japan, Australia, South Korea, Indonesia, Thailand, Malaysia, Singapore, Taiwan)
  • Key Players: Cargill, Incorporated; Bunge Limited; Conagra Brands; Wilmar International Limited; Archer Daniels Midland Company; International Foodstuff Company Holdings Limited; Patanjali Foods Limited; Emami Agrotech Limited; Marico Limited; Musim Mas Pte Ltd

Key Takeaways for Strategic Decision-Making

  • Clean-label and plant-based trends are prompting manufacturers to reformulate shortening blends, allowing for greater transparency and aligning product portfolios with evolving consumer expectations.
  • Technological advances, such as enzymatic fractionation and interesterification, enable product customization and improved functional properties across bakery, confectionery, and frying applications.
  • Enhanced corporate sustainability initiatives focus on responsible sourcing—especially palm and soybean oils—with stakeholders investing in traceability and partnership development throughout supply chains.
  • Major companies are accelerating operational efficiency through automation, predictive maintenance, and enhanced process controls, all to maintain consistent quality and manage costs more effectively.
  • Ongoing portfolio diversification delivers specialty blends with improved shelf-stability and antioxidant profiles, supporting longer-term product innovation strategies.
  • Collaborative relationships, including alliances with biotechnology and boutique producers, support adaptation to market and regulatory shifts in both established and emerging regions.

Tariff Impact: Navigating U.S. Policy Shifts

Recent changes in U.S. tariff structures have influenced global supply chains, with repercussions on cost management and sourcing decisions for both importers and domestic manufacturers. Businesses are diversifying procurement, optimizing logistics, and adopting hedging mechanisms to counteract increased volatility. These policy developments drive renewed emphasis on domestic production capabilities and risk management practices.

Methodology & Data Sources

This study integrates interviews with senior executives, along with desk research and regulatory review. Data triangulation ensures accuracy by combining customs, trade, and field expert insights. Analytical tools such as PESTEL and SWOT were applied for objective scenario evaluation.

Why This Report Matters

  • Delivers actionable insights into the evolving landscape and innovation trajectories of the global shortening market, supporting responsive strategy development.
  • Enables industry leaders to benchmark operations, assess technology adoption, and align investments with regulatory trends and consumer preferences across key geographies.
  • Equips organizations to anticipate market disruptions from policy changes and manage supply chain risks by leveraging deep channel, product, and regional intelligence.

Conclusion

As the global shortening market advances, success will depend on continuous innovation, diversified sourcing, and regional adaptation. Organizations that embrace a holistic approach will be best positioned to capitalize on new growth avenues and manage future uncertainties.

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Leveraging advanced ai-driven hyper-personalization across digital marketing channels
5.2. Adoption of privacy-first data analytics platforms to comply with evolving regulations
5.3. Optimizing omnichannel attribution modeling for accurate roi measurement in real time
5.4. Integrating shoppable social commerce features within short-form video content
5.5. Developing sustainable and ethical branding initiatives to appeal to conscious consumers
5.6. Implementing augmented reality experiences to enhance consumer product engagement
6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025
8. Shortening Market, by Type of Shortening
8.1. Animal-Based Shortening
8.2. Blended Shortening
8.3. Vegetable Shortening
9. Shortening Market, by Form
9.1. Liquid Shortening
9.2. Powdered Shortening
9.3. Solid Shortening
10. Shortening Market, by Application
10.1. Bakery and Confectionery
10.2. Frying Applications
10.3. Household Use
10.4. Industrial / HoReCa
10.5. Processed Foods
11. Shortening Market, by Region
11.1. Americas
11.1.1. North America
11.1.2. Latin America
11.2. Europe, Middle East & Africa
11.2.1. Europe
11.2.2. Middle East
11.2.3. Africa
11.3. Asia-Pacific
12. Shortening Market, by Group
12.1. ASEAN
12.2. GCC
12.3. European Union
12.4. BRICS
12.5. G7
12.6. NATO
13. Shortening Market, by Country
13.1. United States
13.2. Canada
13.3. Mexico
13.4. Brazil
13.5. United Kingdom
13.6. Germany
13.7. France
13.8. Russia
13.9. Italy
13.10. Spain
13.11. China
13.12. India
13.13. Japan
13.14. Australia
13.15. South Korea
14. Competitive Landscape
14.1. Market Share Analysis, 2024
14.2. FPNV Positioning Matrix, 2024
14.3. Competitive Analysis
14.3.1. Cargill, Incorporated
14.3.2. Bunge Limited
14.3.3. Conagra Brands
14.3.4. Wilmar International Limited
14.3.5. Archer Daniels Midland Company
14.3.6. International Foodstuff Company Holdings Limited
14.3.7. Patanjali Foods Limited
14.3.8. Emami Agrotech Limited
14.3.9. Marico Limited
14.3.10. Musim Mas Pte Ltd
List of Tables
List of Figures

Samples

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Companies Mentioned

The key companies profiled in this Shortening market report include:
  • Cargill, Incorporated
  • Bunge Limited
  • Conagra Brands
  • Wilmar International Limited
  • Archer Daniels Midland Company
  • International Foodstuff Company Holdings Limited
  • Patanjali Foods Limited
  • Emami Agrotech Limited
  • Marico Limited
  • Musim Mas Pte Ltd

Table Information