Sales of beauty and personal care rose in 2024 during a year in which the Honduran economy registered growth of 3.6%, and inflation reached 3.9%, according to reports from the Central Bank of Honduras (BCH). Although inflationary pressures were lower than in the previous two years, the accumulated cost of living continued to impact purchasing behaviour in a country with high poverty rates. It is estimated that nearly three-quarters of the population live below the national poverty line.
The Beauty and Personal Care in Honduras report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Beauty and Personal Care in Honduras report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
MARKET DATA
- Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
- Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
- Table 8 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS
- Key Data Findings
- 2024 Developments
- The economic environment stimulates households into regulating their purchases of baby and child-specific products, sometimes opting for formats for adults
- Johnson's Baby consolidates its leadership with a balance of affordability and a focus on more natural formulations
- High distribution concentration of children's personal care products through grocery retailers
- Prospects and Opportunities
- Despite a declining birth rate, the category is driven by a greater priority towards preventive care among parents
- Micro-segmentation of baby and child-specific products is on the rise
- Natural formulations better connect with the values of young generations of Honduran parents
- Category Data
- Table 12 Sales of Baby and Child-specific Products by Category: Value 2019-2024
- Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
- Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
- Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
- Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
- Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
BATH AND SHOWER
- In bath and shower, Hondurans opt for affordable formats, while simultaneously lean towards those that offer skin care benefits
- Bar soap looks beyond price with innovative formulations
- Growing portfolio of bath and shower products and ongoing promotions favour the growth of supermarket chains
- Young generations looking for more sensorial shower experiences, favour category premiumisation
- Intimate hygiene is increasingly incorporated into personal care habits
- Innovations emphasise the use of ingredients already positioned as effective in other industries
- Table 19 Sales of Bath and Shower by Category: Value 2019-2024
- Table 20 Sales of Bath and Shower by Category: % Value Growth 2019-2024
- Table 21 NBO Company Shares of Bath and Shower: % Value 2020-2024
- Table 22 LBN Brand Shares of Bath and Shower: % Value 2021-2024
- Table 23 Forecast Sales of Bath and Shower by Category: Value 2024-2029
- Table 24 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
DEODORANTS
- High price sensitivity limits the further development of the category
- Deodorant brands emphasise their formulations with skin care attributes as a sales driver
- A wide range of deodorant offerings and ongoing promotional campaigns strengthen the relevance of supermarket chains
- Ongoing economic challenges in the country maintain a consumer preference for lower-cost deodorant formats
- The effects of climate change generate some seasonality in demand for deodorants
- Deodorants incorporate ingredients already highly positioned by the skin care industry as a sales driver
- Table 25 Sales of Deodorants by Category: Value 2019-2024
- Table 26 Sales of Deodorants by Category: % Value Growth 2019-2024
- Table 27 NBO Company Shares of Deodorants: % Value 2020-2024
- Table 28 LBN Brand Shares of Deodorants: % Value 2021-2024
- Table 29 Forecast Sales of Deodorants by Category: Value 2024-2029
- Table 30 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
HAIR CARE
- Honduran women demand more specialised hair care products, with low prices no longer being the only determining purchasing factor
- Unilever Group consolidates its leadership in hair care with an increasing portfolio breadth targeting more specific segments
- Supermarkets are growing their portfolios with more personalised offerings, while small local grocers remain highly relevant for low-priced products.
- The incorporation of more personalised hair care routines favours the development of the category
- Hair care needs are highly dynamic, with Hondurans changing their preferences seasonally
- Innovative formulations promise faster results
- Table 31 Sales of Hair Care by Category: Value 2019-2024
- Table 32 Sales of Hair Care by Category: % Value Growth 2019-2024
- Table 33 NBO Company Shares of Hair Care: % Value 2020-2024
- Table 34 LBN Brand Shares of Hair Care: % Value 2021-2024
- Table 35 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
- Table 36 Forecast Sales of Hair Care by Category: Value 2024-2029
- Table 37 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
DEPILATORIES
- Widely adopted aesthetic patterns ensure sustainable demand for depilatories even in challenging economic times
- Procter & Gamble reaffirms its leadership with a growing segmented portfolio strategy
- Private label strengthens its position in women’s razors and blades with improved features
- Beauty standards favour sustained growth in hair removal products, but with a slow rise in premiumisation given the economic context
- Hair removers/bleaches seek to connect with Generation Z with promises of immediate results and skin-friendly formulations
- Innovations in hair removal consider topics such as comprehensive women's health care
- Table 38 Sales of Depilatories by Category: Value 2019-2024
- Table 39 Sales of Depilatories by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of Depilatories: % Value 2020-2024
- Table 41 LBN Brand Shares of Depilatories: % Value 2021-2024
- Table 42 Forecast Sales of Depilatories by Category: Value 2024-2029
- Table 43 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
ORAL CARE
- Oral care is considered a priority by most Hondurans although income limitations prevent the expansion of more specialised products
- Colgate is a broad leader in oral care with a growing portfolio of products and innovations that emphasise multi-benefits
- Supermarkets are gaining ground in oral care with active promotional campaigns
- Young generations focus more on prevention in oral care favouring sustained category growth
- Hondurans sometimes prioritise aesthetic claims over health care attributes when it comes to oral care products
- Electric toothbrushes innovate with the incorporation of artificial intelligence
- Table 44 Sales of Oral Care by Category: Value 2019-2024
- Table 45 Sales of Oral Care by Category: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Oral Care: % Value 2020-2024
- Table 47 LBN Brand Shares of Oral Care: % Value 2021-2024
- Table 48 Forecast Sales of Oral Care by Category: Value 2024-2029
- Table 49 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
MEN’S GROOMING
- Changing perceptions of masculinity among Honduran men favour category growth
- While price is important to men when it comes to beauty and personal care products, they are now also more demanding when it comes to quality
- Supermarkets are strengthening their position in men's grooming, responding to more sophisticated demand with the frequent expansion of their product portfolio
- Young generations of Honduran men adopt more comprehensive personal care behaviour favouring the expansion of the category
- The aesthetic idealisation of a well-groomed beard is gaining ground among Honduran men
- Increasingly dynamic innovations in men's facial care
- Table 50 Sales of Men’s Grooming by Category: Value 2019-2024
- Table 51 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Men’s Grooming: % Value 2020-2024
- Table 53 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
- Table 54 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
- Table 55 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
COLOUR COSMETICS
- Honduran women make no compromises in their use of colour cosmetics, even in times of economic hardship
- L'Oréal Groupe consolidates its position with frequent innovations that appeal to young generations of Honduran women
- Direct selling channel is highly relevant in a limited formal labour market
- Make-up habits are being adopted at younger ages although products with more natural shades are increasingly valued
- More polarised weather conditions in Honduras influence make-up choices
- Make-up innovation aims to expand multiple benefits with a focus on skin care
- Table 56 Sales of Colour Cosmetics by Category: Value 2019-2024
- Table 57 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
- Table 59 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
- Table 60 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
- Table 61 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
- Table 62 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
FRAGRANCES
- Hondurans demonstrate a high level of aromatic sensoriality in their appreciation of fragrances and are unwilling to eschew usage, even during economically challenging times
- Brands in mass fragrances offer enhanced sensory experiences
- Direct selling maintains leadership in fragrances distribution, although the channel is seeing growing pressure from supermarkets and associated seasonal promotional offers
- Ongoing growth of fragrances sales over the forecast period with men increasingly embracing these products
- Despite economic limitations of the Honduran market, premium fragrances find opportunities among consumers with dual-use patterns
- Innovations in fragrances seek to connect with emotions and achieve a higher level of personalisation in olfactory preferences.
- Table 63 Sales of Fragrances by Category: Value 2019-2024
- Table 64 Sales of Fragrances by Category: % Value Growth 2019-2024
- Table 65 NBO Company Shares of Fragrances: % Value 2020-2024
- Table 66 LBN Brand Shares of Fragrances: % Value 2021-2024
- Table 67 LBN Brand Shares of Premium Fragrances: % Value 2021-2024
- Table 68 Forecast Sales of Fragrances by Category: Value 2024-2029
- Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
SKIN CARE
- The concept of skin care as part of overall health care is gaining ground among Hondurans
- The industry emphasises ingredient positioning as a strategy to boost sales
- Pharmaceutical chains gain ground in skin care as consumers associate their product offer with scientific backing
- Sustained growth of skin care primarily due to growing consumer focus on the prevention of facial ageing
- The strategy of highlighting multiple benefits is increasingly being adopted for mass skin care brands
- Scientifically backed formulas with promises of accelerated results spearhead innovations in skin care
- Table 70 Sales of Skin Care by Category: Value 2019-2024
- Table 71 Sales of Skin Care by Category: % Value Growth 2019-2024
- Table 72 NBO Company Shares of Skin Care: % Value 2020-2024
- Table 73 LBN Brand Shares of Skin Care: % Value 2021-2024
- Table 74 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
- Table 75 Forecast Sales of Skin Care by Category: Value 2024-2029
- Table 76 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE
- Growing awareness of the importance of skin care boosts demand for sun protection
- Nivea Sun has a balance of affordability and portfolio breadth that responds to more particular preferences in sun care
- Pharmacies are gaining ground in a country where consumers increasingly associate the use of sun protection as part of their overall preventive health habits
- Young generations of Hondurans are adopting the habit of using sun care at increasingly younger ages
- More intense heat waves lead to seasonal use of sun protection
- Sun protection innovations align with a multi-benefit strategy similar to that seen in skin care
- Table 77 Sales of Sun Care by Category: Value 2019-2024
- Table 78 Sales of Sun Care by Category: % Value Growth 2019-2024
- Table 79 NBO Company Shares of Sun Care: % Value 2020-2024
- Table 80 LBN Brand Shares of Sun Care: % Value 2021-2024
- Table 81 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
- Table 82 Forecast Sales of Sun Care by Category: Value 2024-2029
- Table 83 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
