Panama's GDP grew 1.7% between January and March 2024. However, this represents a slowdown compared to 9.3% growth in the same period in the previous year. Income from tolls from the Panama Canal fell 17.6% in the first quarter of 2024 while the closure of quarries and cessation of mining contracts hampered commercial activities carried out in the Colón Free Zone.
The Beauty and Personal Care in Panama report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Beauty and Personal Care in Panama report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care ?
MARKET DATA
- Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
- Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
- Table 8 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS
- Key Data Findings
- 2024 Developments
- Parents are looking for gentle formulations to ensure the best for their babies´personal care needs
- Johnson´s Baby remains the most popular brand for babies in Panama
- Supermarkets remains the most important retail channel for baby and child-specific products
- Prospects and Opportunities
- An increased number of parents continue to look for products designed specifically for babies and children
- Natural, high-quality ingredients are sought after though low cost brands remain popular among lower income demographics
- Parents of newborns increasingly rely on retail e-commerce for baby and chld-specific products
- Category Data
- Table 12 Sales of Baby and Child-specific Products by Category: Value 2019-2024
- Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
- Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
- Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
- Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
- Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
BATH AND SHOWER
- Scents and natural ingredients are often important drivers in sales of bath and shower
- Colgate-Palmolive Co maintains its strong lead thanks to its wide distribution network
- Supermarkets remains an important channel for distribution of bath and shower products
- Product launches and new varieties continue to entice consumers to try different brands
- Consumers continue migrating from solid to liquid formats
- Natural ingredients become increasingly sought after
- Table 19 Sales of Bath and Shower by Category: Value 2019-2024
- Table 20 Sales of Bath and Shower by Category: % Value Growth 2019-2024
- Table 21 NBO Company Shares of Bath and Shower: % Value 2020-2024
- Table 22 LBN Brand Shares of Bath and Shower: % Value 2021-2024
- Table 23 Forecast Sales of Bath and Shower by Category: Value 2024-2029
- Table 24 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
DEODORANTS
- The country’s climate supports usage of deodorants
- Procter & Gamble has a strong presence with its Gillette, Old Spice, and Secret brands
- Consumers continue to enjoy the convenience of buying deodorants during their supermarket visits
- Certain demographics show greater interest in deodorants with 'clean” formulas
- International mass brands remain the most popular with consumers remaining brand loyal
- Retail e-commerce could be useful for new products seeking to launch
- Table 25 Sales of Deodorants by Category: Value 2019-2024
- Table 26 Sales of Deodorants by Category: % Value Growth 2019-2024
- Table 27 NBO Company Shares of Deodorants: % Value 2020-2024
- Table 28 LBN Brand Shares of Deodorants: % Value 2021-2024
- Table 29 Forecast Sales of Deodorants by Category: Value 2024-2029
- Table 30 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
HAIR CARE
- Natural ingredients and benefit claims drive growth of hair care
- Procter & Gamble’s brands remain highly popular and attract consumers with new launches
- Supermarkets offer a wide variety of hair care products
- Consumers remain keen to take care of their hair as it is an important part of their appearance
- More natural styles and the embracing of true hair texture and colour trends characterise hair care in the forecast period
- Environmentally-friendly products continue to grow in popularity
- Table 31 Sales of Hair Care by Category: Value 2019-2024
- Table 32 Sales of Hair Care by Category: % Value Growth 2019-2024
- Table 33 NBO Company Shares of Hair Care: % Value 2020-2024
- Table 34 LBN Brand Shares of Hair Care: % Value 2021-2024
- Table 35 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
- Table 36 Forecast Sales of Hair Care by Category: Value 2024-2029
- Table 37 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
DEPILATORIES
- Specialised products drive growth of depilatories
- Procter & Gamble remains highly relevant thanks to the strong popularity of its Gillette and Venus brands
- Supermarkets, while limited, continues to grow its distribution share of depilatories
- Higher value alternatives continue to gain popularity
- Companies develop bundles of cross-category products to entice consumers to try new launches
- Consumers continue to search for savings when purchasing depilatories
- Table 38 Sales of Depilatories by Category: Value 2019-2024
- Table 39 Sales of Depilatories by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of Depilatories: % Value 2020-2024
- Table 41 LBN Brand Shares of Depilatories: % Value 2021-2024
- Table 42 Forecast Sales of Depilatories by Category: Value 2024-2029
- Table 43 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
ORAL CARE
- Oral care is considered very important in Panama
- Colgate-Palmolive retains its outright lead in oral care in 2024
- Supermarkets remains the main distribution channel
- Greater consumer awareness of the importance of oral care in health and wellbeing continues to drive sales
- While remaining niche, natural toothpaste sees growth as more consumers embrace chemical-free and enviornmentally-friendly products
- Greater sophistication characterises the category over the forecast period
- Table 44 Sales of Oral Care by Category: Value 2019-2024
- Table 45 Sales of Oral Care by Category: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Oral Care: % Value 2020-2024
- Table 47 LBN Brand Shares of Oral Care: % Value 2021-2024
- Table 48 Forecast Sales of Oral Care by Category: Value 2024-2029
- Table 49 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
MEN’S GROOMING
- Men’s grooming continues to develop thanks to increased product variety
- International companies characterise men´s grooming proudcts
- Pharmacies is the main distribution channel for men’s grooming products
- Men´s grooming products grows with the category experiencing strong development in product variety
- Multifunctional products benefit this category offering convenience and cost savings
- Growing visibility of men’s grooming products via retail e-commerce as the channel also develops
- Table 50 Sales of Men’s Grooming by Category: Value 2019-2024
- Table 51 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Men’s Grooming: % Value 2020-2024
- Table 53 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
- Table 54 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
- Table 55 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
COLOUR COSMETICS
- Colour cosmetics characterised by natural make-up trends
- L'Oréal Groupe offers variety that consumers find appealing
- Supermarkets remains the main distribution channel for colour cosmetics
- Skinification is a growing trend
- Contraband continues posing challenges to growth of legitimate sales
- Multifunctional products gain popularity among consumers seeking convenience and lower costs
- Table 56 Sales of Colour Cosmetics by Category: Value 2019-2024
- Table 57 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
- Table 59 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
- Table 60 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
- Table 61 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
- Table 62 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
FRAGRANCES
- Use of fragrances becomes an increasing part of daily beauty and personal care routines
- Coty Inc is a leading company within fragrances
- Direct selling is an important channel for fragrances
- Growth likely for niche perfumes, especially those with environmentally-friendly credentials
- Sales of counterfeit fragrances continue to negatively affect the industry
- Retail e-commerce becomes a more important channel for sales of fragrances
- Table 63 Sales of Fragrances by Category: Value 2019-2024
- Table 64 Sales of Fragrances by Category: % Value Growth 2019-2024
- Table 65 NBO Company Shares of Fragrances: % Value 2020-2024
- Table 66 LBN Brand Shares of Fragrances: % Value 2021-2024
- Table 67 LBN Brand Shares of Premium Fragrances: % Value 2021-2024
- Table 68 Forecast Sales of Fragrances by Category: Value 2024-2029
- Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
SKIN CARE
- Consumers seek skin care products that help them age gracefully
- Beiersdorf maintains its lead thanks to the renown of its Nivea and Eucerin brands
- Supermarkets remains the most popular distribution channel for skin care
- Consumers become better educated on how best to take care of their skin
- Specialised products increase in popularity among higher income demographics
- Online access to information shapes consumer interest
- Table 70 Sales of Skin Care by Category: Value 2019-2024
- Table 71 Sales of Skin Care by Category: % Value Growth 2019-2024
- Table 72 NBO Company Shares of Skin Care: % Value 2020-2024
- Table 73 LBN Brand Shares of Skin Care: % Value 2021-2024
- Table 74 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
- Table 75 Forecast Sales of Skin Care by Category: Value 2024-2029
- Table 76 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE
- Sun protection use continues to grow boosting sales of sun care
- Beiersdorf is the main company thanks to Nivea
- Sun care is mainly purchased in supermarkets
- Growing awareness of the dangers of sun exposure stimulates ongoing growth of sun care
- Companies respond to consumer demand by launching more specialised and non-sticky formats that are easier to apply
- Younger generations increase their use of sun protection often on a daily basis
- Table 77 Sales of Sun Care by Category: Value 2019-2024
- Table 78 Sales of Sun Care by Category: % Value Growth 2019-2024
- Table 79 NBO Company Shares of Sun Care: % Value 2020-2024
- Table 80 LBN Brand Shares of Sun Care: % Value 2021-2024
- Table 81 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
- Table 82 Forecast Sales of Sun Care by Category: Value 2024-2029
- Table 83 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
