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The augmented reality and virtual reality market is poised to grow by $364557.67 mn during 2023-2027, accelerating at a CAGR of 52.37% during the forecast period. The report on the augmented reality and virtual reality market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing demand for AR and VR technology, product launches, and the increasing number of M&A activities.
The augmented reality and virtual reality market is segmented as below:
By Technology
- AR
- VR
By Application
- Consumer
- Enterprise
By Geographical Landscape
- North America
- APAC
- Europe
- Middle East and Africa
- South America
The report on the augmented reality and virtual reality market covers the following areas:
- Augmented reality and virtual reality market sizing
- Augmented reality and virtual reality market forecast
- Augmented reality and virtual reality market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Technology
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
List of Exhibits
Executive Summary
The publisher recognizes the following companies as the key players in the global augmented reality and virtual reality market: Alphabet Inc., Apple Inc., Augmented Pixels Inc., Blippar Ltd., CyberGlove Systems Inc., Eon Reality Inc., HP Inc., HTC Corp., Innovega Inc., Lenovo Group Ltd., Magic Leap Inc., Microsoft Corp., PTC Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Toshiba Corp., Vuzix Corp., Wikitude GmbH, Zugara Inc., and Maxst Co. Ltd.Commenting on the report, an analyst from the research team said: `The latest trend gaining momentum in the market is adoption of various business strategies by vendors.`
According to the report, one of the major drivers for this market is the increasing demand for AR and VR technology.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Alphabet Inc.
- Apple Inc.
- Augmented Pixels Inc.
- Blippar Ltd.
- CyberGlove Systems Inc.
- Eon Reality Inc.
- HP Inc.
- HTC Corp.
- Innovega Inc.
- Lenovo Group Ltd.
- Magic Leap Inc.
- Microsoft Corp.
- PTC Inc.
- Samsung Electronics Co. Ltd.
- Seiko Epson Corp.
- Toshiba Corp.
- Vuzix Corp.
- Wikitude GmbH
- Zugara Inc.
- Maxst Co. Ltd.
