Greece Baby Food, 2021 Update - Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026” is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Greece market.
The decline in the number of births coupled with the crisis caused due to COVID-19 pandemic has severely impacted the consumption of baby food in Greece. The COVID-19 outbreak has exacerbated the economic woes and the country reported a GDP decline of 7.8% in 2020. In current terms, sales fell by 17% during 2014-2020. Per capita intake also remained lower than the regional level. In value terms, milks remained the largest category, accounting for over 59% share, followed by cereals. However, cereals was the largest category with over 46% of volumes, with milks in second place. Danone Group, Royal Friesland Campina N.V., and Nestlé were the top three companies in the Greek baby food sector. The vast majority of imports of milk and cereals originated from the Greece while exports were mainly destined for Cyprus. In volume terms, imports of other baby food fell by 28% over 2014-2020 while exports declined by 39%. In value terms, the most important channel for the sale of baby food overall is hypermarkets & supermarkets. However, drug stores & pharmacies are significantly more important for milks’ value sales. The publisher estimates that the number of live births will continue to fall, seriously hampering any potential recovery of baby food sales. Based on these assumptions, the market for baby food in Greece is expected to show no volume growth, registering a negative CAGR of 1.74% during 2020-2026. In value terms, some growth is expected in milks and cereals categories.
What else does this report offer?
Scope
Reasons to Buy
The decline in the number of births coupled with the crisis caused due to COVID-19 pandemic has severely impacted the consumption of baby food in Greece. The COVID-19 outbreak has exacerbated the economic woes and the country reported a GDP decline of 7.8% in 2020. In current terms, sales fell by 17% during 2014-2020. Per capita intake also remained lower than the regional level. In value terms, milks remained the largest category, accounting for over 59% share, followed by cereals. However, cereals was the largest category with over 46% of volumes, with milks in second place. Danone Group, Royal Friesland Campina N.V., and Nestlé were the top three companies in the Greek baby food sector. The vast majority of imports of milk and cereals originated from the Greece while exports were mainly destined for Cyprus. In volume terms, imports of other baby food fell by 28% over 2014-2020 while exports declined by 39%. In value terms, the most important channel for the sale of baby food overall is hypermarkets & supermarkets. However, drug stores & pharmacies are significantly more important for milks’ value sales. The publisher estimates that the number of live births will continue to fall, seriously hampering any potential recovery of baby food sales. Based on these assumptions, the market for baby food in Greece is expected to show no volume growth, registering a negative CAGR of 1.74% during 2020-2026. In value terms, some growth is expected in milks and cereals categories.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- Sales of baby milks amounted to 1.7 million kg in 2020. This makes it the second largest category, behind cereals, with a 45.1% share of volume sales. In value terms, the category declined to stand at €38.1 million (US$43.5 million) in 2020, down from 2014 at a CAGR of 4.71%
- In 2020, value sales of cereals represented 35.5% of the total market, reflecting the lower retail price of cereals compared to milks. At current prices, sales dropped by a CAGR of 0.22% from 2014 to 2020, to stand at €22.7 million (US$25.9 million)
- The baby meals category grew from €3.06 million (US$4.05 million) in 2014 to €3.10 million (US$3.54 million) in 2020, registering a CAGR of 0.23%
- Milk & cereals imports stood at 12.4 million kg in 2020, up from 2019. Netherlands, France and Germany were the main suppliers
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Introduction
- Executive summary
- Market environment
- Value and volume growth analysis by region
- Growth analysis of Greece compared to other leading countries in the Western Europe market
- PCC and PCE of Greece compared to global and Western Europe markets
- Background
- Births
- The consumer
- Socio demographic trends
- Working women
- Breastfeeding trends
- Regulations
- Overview
- Greece baby food sector snapshot
- Market size analysis
- Manufacturer Shares
- Category analysis
- Baby milks
- Baby cereals & dry meals
- Meals
- Production and trade
- Imports
- Exports
- Distribution
- Channel share analysis
- Baby food retailing
- Economic background
- GDP growth and inflation
- Greece macroeconomic analysis
- Prospects and forecasts
- Population growth
- Birth & population projections
- Greece baby food sector snapshot
- Impact of COVID-19
- Consumer attitude
- Definition
- Appendix
- Summary methodology
- About
List of Tables
- Birth & population trends, 2010-2020
- Live births by city & province, 2015-2019
- Poverty headcount ratio at national poverty lines (% of population), 2010-2018
- Births by age of mother, 2006-2019
- Number of women of childbearing age by age group, 2015-2019
- Female employment trends, 2010-2020
- Female employment trends, 2011 & 2016-2020
- Breast feeding trends, 2017 & 2018
- Breastfeeding rates in six months after birth, 2009
- Use of infant formula in first six months, 2009
- Leading categories (value), 2020
- Leading categories (volume), 2020
- Baby food: manufacturer shares, value & volume, %, 2014-2020
- Baby food: manufacturer shares by category, %, 2020
- Baby milks: facings by pack size, 2020
- Baby milks: brand price positioning analysis, 2020
- Baby milks: manufacturer shares, % value & volume , 2014-2020
- Baby cereals: facings by pack size, 2020
- Baby cereals: brand price positioning analysis, 2020
- Baby cereals & dry meals: manufacturer shares, % value & volume , 2014-2020
- Baby meals: facings by pack type, 2020
- Baby meals: brand price positioning analysis, 2020
- Baby meals: manufacturer shares, value & volume, %, 2014-2020
- Baby milks & cereals: trends in imports, 2014-2020
- Imports of baby milks & cereals by country of origin, 2018-2020
- Other baby food : trends in imports, 2014-2020
- Imports of other baby food by country of origin, 2018-2020
- Baby milks & cereals: trends in exports, 2014-2020
- Exports of baby milks & cereals by country of destination, 2018-2020
- Other baby food: trends in exports, 2014-2020
- Exports of other baby food by country of destination, 2018-2020
- Change in distribution share, 2014-2020
- Baby food: sales by outlet type, % value, 2015-2020
- Baby food: sales by type of food & outlet type, % value, 2020
- Birth & population projections, 2014-2026
- Leading categories (value), 2020
- Baby food: category growth, 2020-2026
- Definitions category
- Definitions terminology
- Baby population, number of babies ’000, 2011-2026
- Baby food: market value, current prices, 2014-2020
- Baby food: market value, constant prices, 2014-2020
- Baby food: market value, US$ million, 2014-2020
- Baby food: market volume, million kg, 2014-2020
- Baby food: per capita expenditure, current prices, 2014-2020
- Baby food: per capita expenditure, constant prices, 2014-2020
- Baby food: per capita expenditure, US $, 2014 2020
- Baby food: per capita consumption, kg, 2014-2020
- Baby milks: category trends, 2014-2020
- Baby milks: category segmentation, value & volume, 2014-2020
- Baby milks powder: brand price analysis, 2020
- Baby milks liquid: brand price analysis, 2020
- Baby cereals & dry meals: category trends, 2014-2020
- Baby meals: category trends, 2014-2020
- Baby food: market value forecasts, current prices, 2020-2026
- Baby food: market value forecasts, constant prices, 2020-2026
- Baby food: market value forecasts, US$ million, 2020-2026
- Baby food: market volume forecasts, million kg, 2020-2026
- Baby food: per capita expenditure, current prices, 2020-2026
- Baby food: per capita expenditure, constant prices, 2020-2026
- Baby food: per capita expenditure, US$, 2020-2026
- Baby food: per capita consumption, kg, 2020-2026
- Facings allocation by product type
List of Figures
- Value and volume share of Greece in the global and Western Europe baby food sector, 2019-2024
- Greece compared to the other top countries in terms of market share, growth, and competitive landscape
- PCE comparison Greece, Western Europe, and global, 2014-2024
- PCC comparison Greece, Western Europe, and global, 2014-2024
- Baby food: sector size (value), 2014-2020
- Baby food: sector size (volume), 2014-2020
- Market size and growth analysis by value and volume, baby food sector, 2014-2026
- Baby food: manufacturer shares, value %, 2020
- Baby food: manufacturer shares, volume %, 2020
- Baby food: manufacturer shares by category, % value, 2020
- Market size and growth analysis by value and volume, baby food sector, 2014-2026
- Baby milks: per capita expenditure & consumption, 2014-2020
- Baby milks: per capita expenditure & consumption by age group, 2014-2020
- Baby milks: segmentation, value and volume, 2014-2020
- Leading companies (in value and volume terms) in the baby milks category, 2020
- Market size and growth analysis by value and volume, baby cereals category, 2014-2026
- Baby cereals & dry meals: per capita expenditure & consumption, 2014-2020
- Leading companies (in value and volume terms) in the baby cereals category, 2020
- Market size and growth analysis by value and volume, baby wet meals category, 2014-2026
- Baby meals: per capita expenditure & consumption, 2014-2020
- Leading companies (in value and volume terms) in the baby wet meals category, 2020
- Share of key distribution channels (in value terms) baby food, 2020
- Key distribution channel share by category (in value terms), 2020
- GDP at current prices (€ billion)
- Real GDP growth rate (%) (2014-2026)
- Consumer price inflation (%) (2014-2026)
- Unemployment rate
- Live births (000’s)
- Baby population
- Total population
- Crude birth rate
- Sector forecast (value) & (volume)
- Per capita expenditure, 2019
- Per capita consumption, 2019
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- NestDanone Group
- Royal Friesland Campina N.V.
- Nestlé
