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The Customer Analytics Market size was estimated at USD 21.86 billion in 2023, USD 24.22 billion in 2024, and is expected to grow at a CAGR of 11.34% to reach USD 46.39 billion by 2030. Speak directly to the analyst to clarify any post sales queries you may have.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Customer Analytics Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Customer Analytics Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.Key Company Profiles
The report delves into recent significant developments in the Customer Analytics Market, highlighting leading vendors and their innovative profiles. These include Adobe Systems Inc., Alphabet Inc., Alteryx, Amdocs Limited, Axis Communications AB, Cisco Systems, Inc., Cognizant Technology Solutions Corporation, Dell Inc., Hangzhou Hikvision Digital Technology Co., Ltd., Hewlett Packard Enterprise Development LP, Honeywell International Inc., Huawei Technologies Co., Ltd., International Business Machines Corporation, Intuvision Inc., Manthan Software Services Pvt. Ltd, Microsoft Corporation, NEC Corporation, Nice North America LLC, Oracle Corporation, Puretech Systems, Salesforce.Com Inc., SAP SE, SAS Institute Inc., and Siemens AG.Market Segmentation & Coverage
This research report categorizes the Customer Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:- Component
- Services
- Consulting Services
- Education & Training
- Integration & Deployment
- Support & Maintenance
- Solution
- Analytical Modules/Tools
- Dashboard & Reporting Tools
- ETL (Extract, Transform, & Load)
- Social Media Analytical Tools
- Voice of Customer (VOC)
- Web Analytics Tools
- Services
- Type
- Descriptive
- Diagnostic
- Predictive
- Prescriptive
- Data Source
- Call Centre
- Smartphone
- Social Media
- Store
- Web
- Deployment Model
- Cloud-based
- On-premise
- Application
- Brand Management
- Campaign Management
- Churn Management
- Customer Behavioural Analysis
- Product Management
- Organization Size
- Large Enterprises
- Small & Medium Enterprises (SMEs)
- Vertical
- Banking, Financial Services, & Insurance (BFSI)
- Energy & Utilities
- Manufacturing
- Retail & e-commerce
- Telecommunications & IT
- Transportation & Logistics
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as
- What is the market size and forecast of the Customer Analytics Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the Customer Analytics Market?
- What are the technology trends and regulatory frameworks in the Customer Analytics Market?
- What is the market share of the leading vendors in the Customer Analytics Market?
- Which modes and strategic moves are suitable for entering the Customer Analytics Market?
Please note: For this report, the purchase of an Enterprise license allows up to ten worldwide users of an organization access to the report
Please note: This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.
With the purchase of this report at the Multi-user License or greater level, you will have access to one hour with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This will need to be used within three months of purchase.
This report also includes a complimentary Excel file with data from the report for purchasers at the Site License or greater level.
Table of Contents
1. Preface
2. Research Methodology
4. Market Overview
5. Market Insights
6. Customer Analytics Market, by Component
7. Customer Analytics Market, by Type
8. Customer Analytics Market, by Data Source
9. Customer Analytics Market, by Deployment Model
10. Customer Analytics Market, by Application
11. Customer Analytics Market, by Organization Size
12. Customer Analytics Market, by Vertical
13. Americas Customer Analytics Market
14. Asia-Pacific Customer Analytics Market
15. Europe, Middle East & Africa Customer Analytics Market
16. Competitive Landscape
17. Competitive Portfolio
18. Appendix
List of Figures
Companies Mentioned
- Adobe Systems Inc.
- Alphabet Inc.
- Alteryx
- Amdocs Limited
- Axis Communications AB
- Cisco Systems, Inc.
- Cognizant Technology Solutions Corporation
- Dell Inc.
- Hangzhou Hikvision Digital Technology Co., Ltd.
- Hewlett Packard Enterprise Development LP
- Honeywell International Inc.
- Huawei Technologies Co., Ltd.
- International Business Machines Corporation
- Intuvision Inc.
- Manthan Software Services Pvt. Ltd
- Microsoft Corporation
- NEC Corporation
- Nice North America LLC
- Oracle Corporation
- Puretech Systems
- Salesforce.Com Inc.
- SAP SE
- SAS Institute Inc.
- Siemens AG
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 190 |
| Published | March 2024 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 24.22 Billion |
| Forecasted Market Value ( USD | $ 46.39 Billion |
| Compound Annual Growth Rate | 11.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 24 |
