Mineral Supplements Market Report 2025

The mineral supplements market size has grown strongly in recent years. It will grow from $16.58 billion in 2024 to $17.73 billion in 2025 at a compound annual growth rate (CAGR) of 6.9%. The growth in the historic period can be attributed to increasing awareness of health and wellness, rising prevalence of mineral deficiencies, aging population, growing interest in preventive healthcare, and changing dietary patterns and lifestyles.

The mineral supplements market size is expected to see strong growth in the next few years. It will grow to $23.06 billion in 2029 at a compound annual growth rate (CAGR) of 6.8%. The growth in the forecast period can be attributed to personalized nutrition trends, increasing consumer demand for natural and organic products, rising disposable incomes in emerging markets, emphasis on transparent labeling and product traceability, and growing consumer interest in sustainability and ethical sourcing. Major trends in the forecast period include a rise in plant-based mineral supplements, the emergence of targeted mineral formulations for specific demographics, the adoption of novel delivery formats such as gummies and dissolvable tablets, the growth of personalized mineral supplement solutions tailored to individual needs, and increasing focus on evidence-based ingredients and scientific research.

The forecast of 6.8% growth over the next five years reflects a modest reduction of 0.9% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. The imposition of tariffs may pose a significant challenge for wellness brands by increasing costs of chelated magnesium compounds and trace mineral complexes manufactured in France and Norway, potentially reducing preventive health product affordability and raising nutraceutical market prices. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The rising prevalence of sports and fitness activities is poised to propel the mineral supplement market in the foreseeable future. These activities encompass various physical endeavors aimed at enhancing health, physical fitness, and athletic performance. Contributing factors to this surge include increasing awareness of the health benefits associated with such activities, improved accessibility to fitness facilities, and a societal focus on well-being. Mineral supplements play a vital role in complementing a balanced diet and meeting the heightened mineral requirements of athletes and fitness enthusiasts engaged in rigorous or prolonged physical exertion. For instance, data from the Sports and Fitness Industry Association (SFIA), a US-based non-profit organization, revealed that in the 2022 calendar year, 77.6% of all Americans, totaling 236.9 million individuals, participated in at least one sports activity, marking a 1.9% increase from 2021. Notably, the sport of Pickleball has experienced remarkable growth, emerging as the fastest-growing sport in America, with participation nearly doubling in 2022, showing an 85.7% year-over-year increase and an astonishing 158.6% rise over three years. Consequently, the upsurge in sports and fitness activities is serving as a catalyst for the mineral supplements market.

Companies operating in the mineral supplements sector are actively pursuing the development of innovative oral nutrition supplements (ONS) to cater to evolving consumer needs and preferences. Oral nutritional supplements, also known as oral liquid supplements, are dietary products designed to provide additional nutrients, energy, and calories, particularly for individuals facing challenges in meeting their nutritional requirements. For example, in May 2023, Arla Foods Ingredients, a Denmark-based ingredient supplier specializing in infant nutrition, medical applications, and sports nutrition, introduced juice-style oral nutrition supplements (ONS) as a novel solution to enhance protein content for medical nutrition purposes. Arla Foods Ingredients' ONS juice-style beverages offer 7% more protein without compromising taste or mouthfeel. These beverages feature Lacprodan BLG-100, a 100% pure beta-lactoglobulin with an outstanding nutritional profile. Moreover, the fat-free formulation, along with the utilization of BLG-100, ensures very low viscosity and product stability throughout its shelf life. Additionally, these products boast a less astringent taste compared to traditional ONS juice-style products, contributing to better compliance with medical nutrition requirements.

In September 2023, Sanofi S.A., a France-based pharmaceutical and healthcare company, completed the acquisition of Qunol for an undisclosed sum. This strategic move bolsters Sanofi's consumer healthcare division by integrating a market-leading brand specializing in mineral-based supplements, thereby facilitating Sanofi's expansion and solidifying its position in the burgeoning mineral supplements market. Qunol, a US-based health and wellness company, is renowned for its natural dietary and mineral supplements.

Major companies operating in the mineral supplements market are Cargill Incorporated, Nestlé S.A., Archer Daniels Midland Company, Pfizer Inc., BASF SE, Bayer AG, Sanofi SA, Abbott Laboratories, GlaxoSmithKline PLC, Otsuka Holdings Co. Ltd., DSM (Koninklijke DSM NV), Amway Corp., Glanbia plc., Orkla, Herbalife International of America Inc., GNC Holdings Inc., Kirkland Signature, Nature's Way Products LLC, Atrium Innovations Inc., Omega Protein Corporation, NOW Health Group Inc., Ricola, Himalaya Wellness Company, Blackmores Limited, Vitabiotics Ltd., MegaFood, Bio Botanica Inc., Pharmavite LLC.

North America was the largest region in the mineral supplements market in 2024. The regions covered in the mineral supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mineral supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The mineral supplements market consists of sales of calcium carbonate tablets, magnesium citrate capsules, iron ferrous sulfate supplements, and zinc gluconate lozenges. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a significant impact on the pharmaceutical sector. Companies are grappling with higher costs on imported active pharmaceutical ingredients (APIs), glass vials, and laboratory equipment - many of which have limited alternative sources. Generic drug manufacturers, already operating with minimal profit margins, are particularly affected, with some scaling back production of low-margin medications. Biotech firms are also experiencing delays in clinical trials due to shortages of specialized reagents linked to tariffs. In response, the industry is shifting API production to regions like India and Europe, building up inventory reserves, and advocating for tariff exemptions on essential medicines.

The mineral supplements market research report is one of a series of new reports that provides mineral supplements market statistics, including mineral supplements industry global market size, regional shares, competitors with a mineral supplements market share, detailed mineral supplements market segments, market trends and opportunities, and any further data you may need to thrive in the mineral supplements industry. This mineral supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Mineral supplements are ingestible substances comprising vital minerals such as calcium, iron, and zinc, designed to meet dietary needs that might not be adequately addressed by regular food consumption. These supplements serve various purposes, including bolstering bone health, assisting metabolism, and remedying mineral deficiencies within the body, thereby supporting overall well-being and addressing specific deficiencies.

The primary mineral supplement products encompass calcium, magnesium, iron, potassium, zinc, chromium, selenium, and others. Calcium supplements, for instance, are dietary products containing concentrated calcium forms crucial for bone and muscle health. These supplements are available in diverse formulations such as capsules, tablets, powders, liquids, gels, and others, accessible through pharmacies, drug stores, supermarkets, hypermarkets, and online sales platforms. They find application across several domains including general health maintenance, bone and joint health, gastrointestinal health, immunity enhancement, and more, catering to a broad spectrum of consumers including adults, the elderly, expectant mothers, children, and infants.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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