Asia Pacific Account-based Marketing Market Size, Share & Trends Analysis Report By Organization Size (Small and Medium-sized Enterprises (SMEs) and Large Enterprises), By Account Type, By End-use, By Country and Growth Forecast, 2025 - 2032

The Asia Pacific Account-based Marketing Market is expected to witness market growth of 17.9% CAGR during the forecast period (2025-2032).

The China market dominated the Asia Pacific Account-based Marketing Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $315.3 million by 2032. The Japan market is registering a CAGR of 17.1% during 2025-2032. Additionally, the India market is expected to showcase a CAGR of 18.7% during 2025-2032.



ABM helps streamline this process by delivering tailored content and marketing messages that address the specific needs of each stakeholder. Additionally, IT firms leverage ABM to upsell and cross-sell their services, ensuring clients receive the most relevant and valuable solutions for their businesses. The healthcare and pharmaceutical industries require a strategic approach to marketing as they deal with regulatory constraints, compliance issues, and highly specialized buyer personas.

ABM enables medical technology firms, pharmaceutical companies, and healthcare service providers to target hospitals, healthcare professionals, and research institutions with personalized campaigns. Whether promoting new medical devices, telemedicine platforms, or pharmaceutical products, ABM ensures that marketing efforts focus on the right audience, improving engagement rates and sales conversions.

India’s banking sector has long been regarded as one of the world’s most stable, with financial inclusion improving significantly. Between FY16 and FY21, the percentage of people with bank accounts rose from 53% to 78%, highlighting the rapid expansion of the banking ecosystem. The fintech sector, in particular, is witnessing unprecedented growth, with its market value expected to reach $150 billion by 2025, up from $50 billion in 2021, and generate $2.1 trillion in opportunity by 2030. This massive transformation in digital financial services drives the demand for hyper-personalized marketing strategies, making ABM a crucial tool for financial institutions, fintech startups, and digital banking platforms. China’s software and information technology services industry generated 12.33 trillion yuan in business revenues in 2023, marking a 13.4% year-on-year growth with an accelerating growth rate. This expansion reflects China’s increasing focus on AI, cloud computing, big data, and enterprise software solutions, all contributing to the demand for B2B marketing strategies that target technology buyers, enterprise clients, and IT service providers. Thus, the rapid expansion of India’s fintech industry, China’s booming IT and software sector, and South Korea’s mobile-driven e-commerce growth are reshaping the market.

List of Key Companies Profiled

• Adobe, Inc.
• Demandbase, Inc.
• HubSpot, Inc.
• Oracle Corporation
• SAP SE
• Salesforce, Inc.
• 6sense
• Headley Media Ltd.
• Terminus Software, Inc.
• Fypion

Market Report Segmentation

By Organization Size

• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

By Account Type

• Strategic account-based Marketing
• Programmatic Account-based Marketing
• Account-based Marketing Lite

By End-use

• BFSI
• Media, Telecommunications, & IT
• Healthcare & Life Sciences
• Retail & E-commerce
• Government & Public Sector
• Automotive & Manufacturing
• Other End-use

By Country

• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific