U.S. Hummus Market - Industry Analysis, Size, Share, Growth, Trends, and Forecast 2032 - By Product, Technology, Grade, Application, End-user, Country: (U.S.)

The U.S. hummus market is on an upward trajectory as consumer interest in plant-based, healthy, and convenient food options grows. With increasing attention toward ethical sourcing, functional ingredients, and global culinary influences, hummus has evolved from a niche ethnic dip into a mainstream household staple. The market is projected to grow from a value of US$ 1.08 billion in 2025 to US$ 1.86 billion by 2032, expanding at a CAGR of 8.0% during the forecast period from 2025 to 2032.

Market Insights

Hummus has become a favorite among consumers across the U.S., particularly among millennials, due to its versatility, nutritional value, and compatibility with various diets, including vegan and vegetarian lifestyles. The product is widely consumed as a dip, spread, or part of a meal, and its high content of protein, fiber, and essential nutrients make it a suitable alternative to traditional snacks.

Major brands such as Sabra and Tribe are capitalizing on this trend by offering a wide range of flavors - ranging from traditional garlic and roasted red pepper to innovative variants such as cocoa and dessert-style hummus. The growing preference for bold flavors and on-the-go snacking solutions continues to bolster market growth.

Market Drivers

A key driver of the U.S. hummus market is the increasing demand for healthy snacking options among consumers who are actively avoiding processed and calorie-dense products. Hummus fits this demand perfectly due to its high protein content, clean-label status, and plant-based formulation. The rise in the number of individuals adhering to vegan and vegetarian diets is further propelling the demand for plant-based dips.

Another factor fueling market expansion is the increasing popularity of Mediterranean cuisine in the U.S. Culinary exploration, especially among younger demographics, has brought hummus into the spotlight as consumers seek globally inspired food options. Restaurants, food trucks, and meal kits featuring hummus as a key component have further embedded the product into mainstream consumption patterns.

Business Opportunity

The market presents ample opportunities for innovation, especially in terms of product diversification and packaging. Brands are now focusing on launching single-serve, portion-controlled packs that cater to the growing demand for convenience and on-the-go snacking. These formats are especially popular among fitness enthusiasts and working professionals.

There is also an emerging trend of introducing functional hummus products enriched with superfoods and nutrients such as turmeric, kale, and beets. These products cater to consumers looking for added health benefits, including anti-inflammatory and digestive support properties.

Companies are aligning with the clean-label movement by ensuring ingredient transparency and using organic and non-GMO certified ingredients. This approach appeals to health-focused consumers who value sustainability and authenticity in their food choices.

Regional Analysis

Geographically, the U.S. hummus market is experiencing balanced growth across all major zones, including the West, Midwest, Southwest, Southeast, and Northeast. Each region is witnessing a steady rise in demand due to widespread retail penetration and increasing exposure to Mediterranean and plant-based diets.

The West U.S. and Northeast U.S. regions remain strongholds for hummus sales due to higher consumer awareness and a concentration of health-conscious populations. Meanwhile, emerging markets in the South and Midwest are presenting new opportunities as distribution channels expand and lifestyle preferences evolve.

Key Players

The U.S. hummus market is characterized by a mix of long-established players and innovative startups. Companies such as Lakeview Farms, LLC, Hope Foods, LLC, Nestlé S.A., Strauss Group, Cedar’s Mediterranean Foods, Inc., and Lantana Foods are key contributors to the market’s evolution. These brands are heavily investing in R&D to create unique flavors, functional formulations, and sustainable packaging.

Nestlé and other large food conglomerates are extending their distribution networks and partnering with retail giants to ensure maximum product visibility. Meanwhile, smaller, boutique-style brands are focusing on premium, organic ingredients and bold flavor profiles to cater to niche but growing consumer segments.

Recent Developments

• In April 2024, Little Sesame Inc., a Washington-based brand, raised US$ 3 million in funding to support its expansion. Known for its organic chickpea-based hummus, the brand aims to increase its footprint in national retail stores.
• In October 2023, Sabra Dipping Company, LLC launched new Mediterranean-inspired flavors such as Spicy Harissa and Roasted Garlic at major retailers including Target and Amazon Fresh.
• In June 2023, Hope Foods unveiled vibrant new packaging for its organic hummus and plant-based dips, emphasizing its Plastic Neutral certification and flavor innovation.

Challenges in the Market

Despite promising growth, the U.S. hummus market faces challenges from the expanding range of plant-based dips and spreads. Consumers are increasingly drawn to alternatives such as guacamole, nut-based dips, and black bean spreads, which offer unique flavor experiences and meet varied dietary requirements.

To maintain a competitive edge, hummus brands must focus on continuous innovation in both flavor and functionality, while ensuring transparency and sustainability across the product lifecycle.

Conclusion

The U.S. hummus market is poised for strong growth, supported by a dynamic combination of health consciousness, plant-based diet trends, and global culinary influences. With a projected CAGR of 8.0% from 2025 to 2032, the industry is set to evolve significantly, presenting robust opportunities for innovation, expansion, and consumer engagement.

U.S. Hummus Market Segmentation

By Type

• Classic
• White Bean
• Olive
• Garlic
• Others

By Nature

• Organic
• Conventional

By Sales Channel

• Hypermarket/Supermarket
• Grocery Stores
• Convenience Stores
• Online Retail
• Others

By Zone

• West U.S.
• Midwest U.S.
• Southwest U.S.
• Southeast U.S.
• Northeast U.S.

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