United States Snacks Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The United States snacks market size reached around USD 350.59 Billion in 2024. The market is projected to grow at a CAGR of 3.30% between 2025 and 2034 to reach nearly USD 485.07 Billion by 2034.

United States Snacks Market Growth

An increasing number of Gen Z and millennials in the United States are adopting portion control habits, which has increased the consumption of snacks. The market analysis suggests that 90% of the population snacks multiple times in a day. Nearly 92% of the American consumers are replacing one weekly meal with snacking items, and 7% of them do not have meals. This is expected to favourably shape the United States snacks market outlook.

Impulse snack purchases are expected to continue driving the market growth. While online snack purchases soared tremendously in 2020 (accounting for 38% of overall snack sales), supermarkets and hypermarkets are expected to retain a substantial portion of the market share since they have snacks made from locally sourced ingredients.

As per the United States snacks market analysis, nearly 31% of American consumers are buying snacks for enhancing their fitness levels, with 50% preferring snacks that feature beneficial ingredients. An increasing number of consumers are demanding fibre and protein-rich snacks made from whole grains, which boast of a high number of vitamins, minerals, probiotics, antioxidants, and collagen. Low-carb gluten-free snacks fortified with calcium are also becoming exceedingly popular among consumers, thereby driving growth in market.

Key Trends and Developments

Rising consumption of comfort foods; emergence of dairy based snacks; increasing demand for functional snacks; and establishment of start-ups are some of the major trends impacting the growth of the United States snacks market

October 2024

Loop Neighbourhood Market, headquartered in California, introduced a new line of private-label snack brand, known as Delish for marketing chocolates, pretzels, gummies, and chips.

May 2024

CVS Health introduced a new snacking brand known as Well Market in the United States. It is expected to launch a new range of cookies, almonds, and popcorn, and bring the existing brand names under the Well Market umbrella.

May 2024

The US Department of Agriculture reported that cheese consumption in the United States reached an all-time high of 41lbs per capita. This can be attributed to increasing product innovations and a renewed focus on the snack by retailers.

September 2024

Myna Snacks, a US-based snacks company, introduced a pizza-flavoured gluten-free cracker. It is rich in Vitamin E, protein, and Vitamin D, while having flavours of seasoning and Italian herbs. This is expected to have a significant impact on the United States snacks market dynamics.

Rising consumption of comfort foods

Post the pandemic, the demand for indulgent snacks has increased steadily. As per the United States snacks market analysis, 57% of consumers are munching on candies/chocolates/gums, 70% are munching on pretzels/chips, and 60% are munching on brownies/muffins/cookies.

Emergence of dairy based snacks

Though conventional snacking products are still enjoyed by most consumers, the demand for cheese, milk, and yoghurt have increased significantly, with over 40%-60% of consumers using these snacking products. This is one of the key trends in the United States snacks market.

Increasing demand for functional snacks

Nearly 18% of American consumers have increased the usage of energy drinks, with demand surging significantly among middle aged consumers (aged 32-45 years). Moreover, 17% of consumers, particularly those aged 20-45 years are consuming more energy bars.

Establishment of start-ups

With the shift towards healthy eating, an increasing number of start-ups focused on providing nutritious snacking options to consumers has surged significantly. This has spurred the United States snacks market development.

United States Snacks Market Trends

The sustained increase in the demand for dairy-based snacks is expected to drive the market expansion over the forecast period. Nearly 20% of all American consumers have increased their usage of plant-based milk, especially those aged 16-31 years. Nearly 18% of consumers have boosted their yoghurt intake due to the increasing awareness of its gut health benefits. Moreover, 17% of American consumers have boosted the consumption of cheese, especially those aged 46-64 years old, thereby driving the United States snacks market expansion.

United States Snacks Industry Segmentation

The report titled “United States Snacks Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type:

• Bakery Snacks
• Confectionery Snacks
• Frozen Snacks
• Fruit Snacks
• Others

Market Breakup by Distribution Channel:

• Hypermarkets/Supermarkets
• Convenience Stores
• Online Channels
• Others

Market Breakup by Region:

• New England
• Mideast
• Great Lakes
• Plains
• Southeast
• Southwest
• Rocky Mountain
• Far West
• Others

United States Snacks Market Share

Based on region, the market is segmented into New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West, among others. The Great Lakes is projected to dominate the market, representing 14% of the overall market share. Over the forecast period, the Southeast is expected to grow at a CAGR of 3.8% because of the increasing demand for frozen and baked goods in the region.

Leading Companies in the United States Snacks Market

Market players are focusing on introducing spicy flavours of snacks into the market due to increasing consumer preference for hot flavours. Moreover, snacks that can be combined in various forms are garnering significant consumer appeal over the forecast period.

Kellanova

Kellanova was founded in 1906 and is headquartered in Illinois, United States. It is engaged in manufacturing a wide range of snacks, including noodles, and cereals, among others.

General Mills, Inc.

General Mills, Inc. was founded in 1928 and is headquartered in Minnesota, United States. It is a public limited company which specialises in the production and marketing of consumer-packaged goods and food products.

Mondelez International Inc.

Mondelez International Inc. was founded in 2012 and is headquartered in the Illinois, United States. It is the world’s leading biscuit and chocolate company. It’s wide-ranging product portfolio includes baked snacks, chewing gums, and powdered beverage products, among others.

Conagra Brands, Inc.

Conagra Brands, Inc. was founded in 1919 and is headquartered in Chicago, United States. It is renowned for its iconic snack brands, such as Birds Eye, Healthy Choice, Reddi-wip, and Slim Jim, among others.

Other major market players are Pepsico, Inc., Nestle S.A., Grupo Bimbo S.A.B. de C.V., The J.M. Smucker Sompany, Tyson Foods, Inc., and Mars Incorporated, Inc., among others.