RCS market is forecast to expand from approximately $19.4 billion in 2025 to over $60.5 billion by 2030, demonstrating a robust Compound Annual Growth Rate (CAGR) of 25.6%
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The global market for Rich Communication Services (RCS) has reached a critical inflection point, transitioning from a long development phase into an era of accelerated, mainstream growth. Catalyzed by the unification of the mobile ecosystem under a common standard, RCS is now positioned as the definitive successor to SMS and a foundational pillar of modern digital communication.
This comprehensive report provides a deep-dive analysis of the RCS market, offering qualitative and quantitative analysis to enable clients to make informed decisions. It details the powerful market acceleration following Apple's integration of RCS into iOS 18, a pivotal move that dissolves the "green bubble vs. blue bubble" barrier and creates a single, near-total addressable audience of smartphone users for the first time.
The total global RCS market is forecast to expand from approximately $19.4 billion in 2025 to over $60.5 billion by 2030, demonstrating a robust Compound Annual Growth Rate (CAGR) of 25.6%. This expansion is overwhelmingly propelled by the commercialization of RCS Business Messaging (RBM), which transforms brand-to-consumer communication into a rich, interactive, and conversational experience with significantly higher engagement and conversion rates compared to traditional channels.
Key Highlights and What You Will Find in This Report:
In-Depth Market Forecasts (2025-2030): Get a complete quantitative outlook on the market's trajectory. Forecasts are segmented by:
- Technology: Including VoIP, Chat, Advanced Messaging, and IP Video Calls
- Application: Covering Mobile Commerce, Rich Calls and Messaging, Vo5G, and more
- Industry Vertical: Detailed analysis of key sectors such as Retail & E-commerce, Banking (BFSI), Healthcare, and Travel & Hospitality
- User Type & Enterprise Size: Breakdowns for Consumer vs. Enterprise users, with a special focus on the fast-growing SMB segment
- Deployment Model: Analysis of Cloud, On-Premise, and Hybrid deployments
Comprehensive Regional Analysis: The report provides detailed forecasts and strategic analysis for key regions:
- North America: The largest regional market, set to grow from $7.55 billion in 2025 to $18.39 billion in 2030
- Asia-Pacific: The fastest-growing market, projected to surge from $8.18 billion in 2025 to $29.13 billion in 2030
- Europe: A mature market benefiting from strong early carrier support, growing to $18.26 billion by 2030
- Latin America and Middle East & Africa: High-growth emerging markets with strong potential
Competitive Landscape & Ecosystem Analysis: Understand the roles and strategies of key organizations involved in RCS development and deployment. The report profiles major players including:
- Technology Giants: Google and Apple
- CPaaS Providers: Twilio, Sinch, Infobip and MessageBird
- Standardization Bodies: GSMA
Actionable Strategic Recommendations: The report concludes with a forward-looking outlook and strategic considerations for all major ecosystem stakeholders:
- Mobile Network Operators (MNOs): Guidance on monetization, platform models, and the strategic role of Branded Calling vs. RCS integrated voice
- Enterprises and Brands: Insights on integrating RBM into the customer experience, gaining a first-mover advantage, and navigating voice-first vs. message-first strategies
- CPaaS Providers and Vendors: Recommendations on value-added services, addressing security, and fostering a sustainable ecosystem
Who Should Buy This Report?
This report is an indispensable resource for executives, strategists, product managers, and marketing leaders within:
- Mobile Network Operators (MNOs)
- Communications Platform as a Service (CPaaS) Providers
- Technology and Platform Vendors
- Enterprises and Brands across all major industry verticals
- Digital Marketing Agencies
- Investment Firms and Financial Analysts
Position your organization for success in the new era of conversational commerce. This report provides the critical data and strategic insights necessary to capitalize on the explosive growth of the Rich Communication Services market.
Table of Contents
1.0 Executive Summary
Companies Mentioned
- Apple
- GSMA
- Infobip
- MessageBird
- Sinch
- Twilio
