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Rich Communication Service (RCS) is a communication protocol that enables users to exchange messages, multimedia content, and other data over mobile networks. It is a part of the larger Unified Communications (UC) market, which provides a comprehensive suite of communication services, including voice, video, and messaging. RCS is designed to provide a more interactive and engaging experience than traditional SMS messaging, with features such as group chat, file sharing, and location sharing. It also supports advanced features such as read receipts, typing indicators, and high-resolution images.
RCS is becoming increasingly popular as a way to enhance customer engagement and improve customer service. It is also being used by businesses to facilitate internal communication and collaboration. As the technology continues to evolve, it is expected to become an integral part of the UC market.
Some companies in the RCS market include Google, Microsoft, AT&T, Verizon, and Orange. Show Less Read more