Marketing Activation Service Market Report 2026

The marketing activation service market size has grown strongly in recent years. It will grow from $3.98 billion in 2025 to $4.34 billion in 2026 at a compound annual growth rate (CAGR) of 9%. The growth in the historic period can be attributed to increasing brand competition across consumer markets, expansion of organized retail and experiential marketing, rising importance of customer engagement metrics, growth of promotional and event-based marketing, increasing use of digital media channels.

The marketing activation service market size is expected to see strong growth in the next few years. It will grow to $6.03 billion in 2030 at a compound annual growth rate (CAGR) of 8.6%. The growth in the forecast period can be attributed to growing demand for personalized consumer experiences, rising investments in data analytics driven marketing, expansion of immersive brand experiences, increasing integration of online and offline campaigns, growing focus on measurable marketing ROI. Major trends in the forecast period include expansion of omnichannel brand engagement campaigns, rising use of data-driven consumer activation strategies, growing adoption of experiential and event-based marketing, increased focus on personalization in campaign execution, integration of real-time performance measurement tools.

The increasing adoption of digital marketing techniques is expected to drive the expansion of the marketing activation service market. Digital marketing encompasses promoting and advertising products or services through online channels and digital tools. The growth of digital marketing is fueled by broader internet and smartphone accessibility, enabling immediate and direct interaction with consumers. These digital marketing strategies assist marketing activation services in enhancing audience targeting, reach, and engagement. They also enable data-driven approaches and real-time tracking, optimizing campaign performance and return on investment. For example, in June 2023, Voicebooking, a Netherlands-based audiovisual production agency, reported that in 2022, digital ads made up more than 60% of total advertising budgets, with projections indicating this will rise to 72.5% by the end of 2026. Therefore, the increasing integration of digital marketing techniques is set to propel the growth of the marketing activation service market.

Leading companies in the marketing activation service market are investing in advanced solutions, such as commerce media campaign management platforms, to enhance measurable customer engagement across digital channels. A commerce media campaign management platform enables brands to plan, manage, and optimize campaigns across commerce-focused media channels. By utilizing retail media, data-driven advertisements, and real-time analytics, these platforms target shoppers and maximize return on ad spend (ROAS). For example, in January 2025, Jivox, a U.S.-based generative commerce marketing company, introduced Jivox IQ DaVinci+, which integrates with Amazon DSP to offer advertisers a self-service platform for creating and launching dynamic display and video ad campaigns across Amazon Ads channels, including Prime Video, in under five minutes. This platform streamlines campaign activation by combining reusable creative templates, audience targeting, and Amazon’s APIs into a seamless workflow, enabling swift customization and deployment of brand-specific ads while minimizing manual effort.

In September 2024, Publicis Groupe S.A., a France-based global communications company, acquired Mars United Commerce for an undisclosed amount. This acquisition aims to enhance Publicis Groupe’s connected commerce capabilities by incorporating expertise in shopper marketing, e-commerce strategy, and retail media. Mars United Commerce, a U.S.-based provider of marketing activation services, will support the integration of these capabilities into Publicis Groupe’s portfolio.

Major companies operating in the marketing activation service market are Mosaic North America Inc., Pico Far East Holdings Limited, Denave India Private Limited, Momentum Worldwide Inc., SGK Inc., George P. Johnson, Jack Morton Worldwide Inc., TRO Group Ltd., Inspira Marketing Group LLC, The XD Agency LLC, Synergy Marcom Communications Pvt. Ltd., AD Vantage Integrated Marketing Private Limited, KEXINO SARL, Cool Nerds Marketing LLC, FIRST Global Events Agency, Evolve Activation LLC, INSYNC Marketing & CRM Group Inc., Sense Marketing Services Ltd., Anubhav Advertiser Pvt. Ltd., Wings Marketing and Advertising

North America was the largest region in the marketing activation service market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing activation service market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the marketing activation service market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The marketing activation service market includes of revenues earned by entities by providing services such as experiential marketing, retail and in-store activations, digital and social media activation. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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