Marketing Activation Service Market Report 2025

The marketing activation service market size has grown strongly in recent years. It will grow from $3.66 billion in 2024 to $3.98 billion in 2025 at a compound annual growth rate (CAGR) of 8.8%. The growth in the historic period can be attributed to brand awareness campaigns, rise in event marketing, growth in retail promotions, increasing focus on experiential marketing, and expansion of traditional media platforms.

The marketing activation service market size is expected to see strong growth in the next few years. It will grow to $5.57 billion in 2029 at a compound annual growth rate (CAGR) of 8.8%. The growth in the forecast period can be attributed to a shift to digital-first strategies, demand for personalized consumer experiences, integration of omnichannel marketing, rise in influencer-driven campaigns, and focus on data-driven marketing execution. Major trends in the forecast period include technology advancements in marketing tools, innovations in virtual and augmented reality experiences, developments in real-time engagement platforms, research and developments in consumer behavior analytics, and automation of campaign execution through artificial intelligence.

The forecast of 8.8% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff barriers are expected to hamper U.S. agencies by raising expenses for experiential marketing technology and event management platforms imported from the Netherlands and Australia, leading to less impactful campaigns and higher activation costs. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The increasing adoption of digital marketing techniques is expected to drive the expansion of the marketing activation service market. Digital marketing encompasses promoting and advertising products or services through online channels and digital tools. The growth of digital marketing is fueled by broader internet and smartphone accessibility, enabling immediate and direct interaction with consumers. These digital marketing strategies assist marketing activation services in enhancing audience targeting, reach, and engagement. They also enable data-driven approaches and real-time tracking, optimizing campaign performance and return on investment. For example, in June 2023, Voicebooking, a Netherlands-based audiovisual production agency, reported that in 2022, digital ads made up more than 60% of total advertising budgets, with projections indicating this will rise to 72.5% by the end of 2026. Therefore, the increasing integration of digital marketing techniques is set to propel the growth of the marketing activation service market.

Leading companies in the marketing activation service market are investing in advanced solutions, such as commerce media campaign management platforms, to enhance measurable customer engagement across digital channels. A commerce media campaign management platform enables brands to plan, manage, and optimize campaigns across commerce-focused media channels. By utilizing retail media, data-driven advertisements, and real-time analytics, these platforms target shoppers and maximize return on ad spend (ROAS). For example, in January 2025, Jivox, a U.S.-based generative commerce marketing company, introduced Jivox IQ DaVinci+, which integrates with Amazon DSP to offer advertisers a self-service platform for creating and launching dynamic display and video ad campaigns across Amazon Ads channels, including Prime Video, in under five minutes. This platform streamlines campaign activation by combining reusable creative templates, audience targeting, and Amazon’s APIs into a seamless workflow, enabling swift customization and deployment of brand-specific ads while minimizing manual effort.

In September 2024, Publicis Groupe S.A., a France-based global communications company, acquired Mars United Commerce for an undisclosed amount. This acquisition aims to enhance Publicis Groupe’s connected commerce capabilities by incorporating expertise in shopper marketing, e-commerce strategy, and retail media. Mars United Commerce, a U.S.-based provider of marketing activation services, will support the integration of these capabilities into Publicis Groupe’s portfolio.

Major players in the marketing activation service market are Mosaic North America Inc., Pico Far East Holdings Limited, Denave India Private Limited, Momentum Worldwide Inc., SGK Inc., George P. Johnson, Jack Morton Worldwide Inc., TRO Group Ltd., Inspira Marketing Group LLC, The XD Agency LLC, Synergy Marcom Communications Pvt. Ltd., AD Vantage Integrated Marketing Private Limited, KEXINO SARL, Cool Nerds Marketing LLC, FIRST Global Events Agency, Evolve Activation LLC, INSYNC Marketing & CRM Group Inc., Sense Marketing Services Ltd., Anubhav Advertiser Pvt. Ltd., Wings Marketing and Advertising.

North America was the largest region in the marketing activation service market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in marketing activation service report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the marketing activation service market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The marketing activation service market includes of revenues earned by entities by providing services such as experiential marketing, retail and in-store activations, digital and social media activation. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.

Marketing activation service refers to a strategic approach or a series of actions aimed at bringing a brand to life by directly engaging consumers and motivating them to take specific actions, such as making a purchase or joining a campaign. This involves various tactics including events, promotions, digital experiences, and in-store activities to generate awareness, encourage interaction, and increase customer conversions.

The primary categories of marketing activation services include brand strategy services, creative services, and media planning and buying. Brand strategy services lay the groundwork for marketing activation by ensuring that all campaigns are consistent with the brand’s identity, positioning, and core values. These services utilize multiple channels, including digital marketing, traditional marketing, and event-based marketing, and span across different stages of the customer lifecycle, such as acquisition, engagement, and retention. The target audience encompasses various segments based on demographics, psychographics, behavioral traits, and more. These services are applied across multiple industry sectors, including banking, financial services and insurance (BFSI), retail and consumer goods, media and entertainment, travel and hospitality, healthcare, information technology and telecommunications, among others.

The marketing activation service market research report is one of a series of new reports that provides marketing activation service market statistics, including the marketing activation service industry global market size, regional shares, competitors with the marketing activation service market share, detailed marketing activation service market segments, market trends, and opportunities, and any further data you may need to thrive in the marketing activation service industry. This marketing activation service market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.