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Asian Speciality Drinks in Morocco

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    Report

  • 24 Pages
  • November 2025
  • Region: Morocco
  • Euromonitor International
  • ID: 6214947
Retail volume sales of Asian specialty drinks grew in 2025 from a very small base, fuelled by the expansion of bubble tea cafés and strong delivery-platform integration. Bubble tea remained the key growth driver, with chains like Gong cha and Bubble King broadening menus and increasing availability across major cities through both physical stores and Glovo. Looking ahead, expansion is set to continue, supported by youth-oriented cafés, digital ecosystems, and rising experimentation.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Asian Speciality Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

2025 DEVELOPMENTS
  • Cafés and quick-commerce drive growth and accessibility of Asian specialty drinks
INDUSTRY PERFORMANCE
  • Bubble tea café expansion fuels early-stage growth for Asian specialty drinks
  • Bubble tea leads growth as cafés broaden menus and delivery access
WHAT’S NEXT?
  • Youth-oriented cafés are set to sustain momentum despite structural challenges
  • Digital ecosystems are expected to accelerate visibility and experimentation
  • Sustainability, safety oversight and wellness trends will shape the evolution of bubble tea cafés
COMPETITIVE LANDSCAPE
  • Gong cha consolidates its leadership through scale, visibility and delivery reach
  • Bubble King emerges as the most dynamic challenger in 2025
CHANNELS
  • Foodservice remains the core channel for Asian specialty drinks in 2025
  • Quick-commerce accelerates trial and reach for Asian specialty drinks
CATEGORY DATA
  • Table 1 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
  • Table 2 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
  • Table 3 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN MOROCCO
EXECUTIVE SUMMARY
  • Affordability, health trends, and on-the-go consumption drives growth for soft drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Macroeconomic recovery and evolving retail dynamics drive soft drink sales in 2025
  • Health consciousness and sugar reduction shape consumer preferences
  • Trust, sustainability, and packaging influence soft drinks dynamic in 2025
WHAT’S NEXT?
  • Growth is expected to be driven by economic recovery, urbanisation and health awareness
  • Innovation and product diversification are expected to meet evolving consumer preferences
  • Price sensitivity, promotions, and widespread distribution will remain key
COMPETITIVE LANDSCAPE
  • Les Eaux Minérales d’Oulmès and Coca-Cola Morocco leads soft drinks in 2025
  • Les Eaux Minérales d’Oulmès and Agro Juice Processing SA drive growth in 2025
CHANNELS
  • Small local grocers drives sales while discounters continues to expand in Morocco
  • The on-trade channel outpaces off-trade amid tourism-driven demand and premiumisation
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Morocco
COUNTRY REPORTS DISCLAIMER
  • Summary 1 Research Sources