+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Air Conditioners in Japan

  • PDF Icon

    Report

  • 23 Pages
  • January 2026
  • Region: Japan
  • Euromonitor International
  • ID: 6223395
Air conditioners experienced significant growth in Japan in 2025, with a 6% increase in retail volume and a 9% growth in retail value at current prices, driven by the extremely hot summers in 2024 and 2025 and increasing demand for energy-efficient products due to rising electricity costs. This trend is expected to continue, with the market forecast to grow at a current value CAGR of 3% over the forecast period to JPY1,499 billion by 2030.

This Air Conditioners in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Portable Room Air Conditioners, Split Air Conditioners, Window Air Conditioners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Air Conditioners market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Panasonic's innovative compressor technology boosts energy efficiency
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • CHART 2 Panasonic cuts 40% off the power of minimum operation with a new compressor
  • Air conditioning is not just about temperature
  • CHART 3 Daikin provides automatic humidity control together with temperature control
  • Providing a comfortable environment
  • CHART 4 Mitsubishi Electric enhances emoco-tech personalisation
WHAT’S NEXT?
  • Subsidies underpin the replacement of less energy efficient air conditioners
  • CHART 5 Analyst Insight
  • Bosch acquires Shirokuma-kun brand
  • Energy efficiency to remain key driver of growth and innovation
COMPETITIVE LANDSCAPE
  • Daikin leads the market with execution power
  • Acquisition to reshape competitive landscape
CHANNELS
  • Specialist retailers and builder merchants drive sales
  • E-commerce gains traction with installation services
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Yamada Denki launches a washer dryer under JPY110,000, following Nitori.
  • CHART 8 Sharp launches its first air circulator
  • CHART 9 Analyst Insight
  • CHART 10 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Japan 2025
  • CHART 13 Key Insights on Consumers in Japan 2025
  • CHART 14 Consumer Landscape in Japan 2025
CONSUMER APPLIANCES IN JAPAN
EXECUTIVE SUMMARY
  • Volume sales fall, but value growth driven by demand for energy efficiency and premiumisation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Shifting consumer preferences drive sales in a challenging economic environment
  • Affordable drum-type washers disrupt laundry appliances in Japan
  • Growth in air conditioners driven by energy efficiency, supported by circulators
WHAT’S NEXT?
  • Two paths emerge: affordability versus long-term value
  • Record-breaking heat in Japan and its impact on consumer needs
  • Bridging the gap how brands win in beauty tech
COMPETITIVE LANDSCAPE
  • Panasonic maintains dominance with broad portfolio presence
  • Shark drives growth in vacuum cleaners with innovative products
  • Potential M&A around Hitachi Global Life Solutions
CHANNELS
  • Specialist retailers and e-commerce drive sales
  • E-commerce continues to grow in consumer appliances
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources