The researcher conducted an online questionnaire research in Taiwan and received 1,068 valid questionnaires. This report provides an overview of Taiwanese digital gamers' preferences and examines their behavior with socio-demographic characteristic factors such as gender and age.
The findings suggest:
- 63.2% of Taiwanese digital gamers play games on Android smartphones.
- 63.3% of Taiwanese digital gamers aged 19 and under spend more than an hour playing games every day.
- 57% of Taiwanese female digital gamers prefer games with cute graphical styles.
List of Topics
- The effect of socio-demographic characteristics such as gender and age on preferences and behavior of Taiwanese digital gamers
- Questionnaire assessment of gaming device, platform, time, and graphic style preferences of Taiwanese digital gamers, disaggregated by gender and by age group.
Table of Contents
1. Research Objective2. Background
Samples
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Methodology
Primary research with a holistic, cross-domain approach
The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.
Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:
Method
- Component supplier interviews
- System supplier interviews
- User interviews
- Channel interviews
- IPO interviews
- Focus groups
- Consumer surveys
- Production databases
- Financial data
- Custom databases
Methodology
- Technology forecasting and assessment
- Product assessment and selection
- Product life cycles
- Added value analysis
- Market trends
- Scenario analysis
- Competitor analysis
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