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Global Brand Counterfeiting Report, 2018

  • ID: 4438394
  • Report
  • December 2017
  • Region: Global
  • 265 Pages
  • R Strategic Global
Amount of Total Counterfeiting Globally has Reached to 1.2 Trillion USD in 2017 and is Bound to Reach 1.82 Trillion USD by the Year 2020


  • Alibaba
  • Cartier International Ag.
  • DNA Technologies
  • Gucci
  • Michael Kors
  • Taobao

"As per the Global Brand Counterfeiting Report 2018, the amount of total counterfeiting globally has reached to 1.2 Trillion USD in 2017 and is bound to reach 1.82 Trillion USD by the year 2020 which includes counterfeiting of all equipment/products from defence equipment’s to counterfeiting of watches."

The Global Brand Counterfeiting Report, 2018 estimates that the losses suffered due to online counterfeiting globally has amounted to 323 Billion USD in the year 2017.

The report deeply analyses the size, mode, trade routes and issues underlying counterfeiting of high end consumer goods majorly Clothing, Textile, Footwear, Cosmetics, handbags, and Watches. The estimated losses due to counterfeiting of high end consumer goods amounted to 98 Billion USD which includes counterfeiting from offline as well as online mediums.

According to the analysis made in the report, losses incurred by Luxury Brands because of sale of counterfeiting through internet accounted to 30.3 Billion USD.

The growth in global trade and technology has positively affected many markets across the world but along with that, it has some major adverse effects as well. Business organizations spend a lot of money, time and resources on protecting their brand and trademarks. But even after all the measures, the counterfeit market is booming rapidly. The Global Brand Counterfeiting Report, 2018 has addressed the issue of proliferation of trademark counterfeiting in this technologically driven era.

The globalization of trade and communication has offered unparalleled opportunities for organized crimes to engage in illicit trade and counterfeiting so as to increase their economic influence. The report has focused on those economies where the consumers have the highest buying power namely, France, Germany, Hong Kong, China, Italy, Japan, Singapore, UAE, UK, and the USA.

The methods and tools which are used by the offenders are becoming very sophisticated and varied with every passing moment. With the innovation in 3D technologies, this menace is scaling like never before. More than 1 million 3D printer units are already in the market. Around 20-25% of the total printer units are used in production, which makes it clear that this technology is also capable of manufacturing illicit goods with very low cost and high precision. The emergence of e-commerce platforms is also one of the chief reasons for the constant growth in the counterfeiting.

The report focuses on greatest challenges faced by the law enforcement agencies regarding illicit trade and intellectual property crimes. These crimes have generated serious economic challenge along with social and environmental harm. The illegitimate acts also have a bad impact on the overall growth of the businesses. The illicit value chains and free trade zones make it easier for the counterfeiters to trade in fake goods without any fear of being caught.

The report explicates that the problem of counterfeiting is longstanding and is growing more and more in scope and magnitude. The government and business organizations are concerned because of the adverse impact of such illicit activities. Counterfeiting also poses threats to the welfare of consumers, along with that it also disrupts the whole society on various levels and harms the reputation of the businesses.

Note: Product cover images may vary from those shown


  • Alibaba
  • Cartier International Ag.
  • DNA Technologies
  • Gucci
  • Michael Kors
  • Taobao

1. Counterfeiting in the Fourth Industrial Revolution

2. The State of Counterfeiting

3. Globalization - A Double Edged Sword

4. Manufacturing Outsourcing - A blessing in Disguise

5. Luxury Brands & Celebrity Endorsement
5.1. The insignia
5.2. History of celebrity’s promotion
5.3. Is there any medium as connected as Internet?
5.4. We don’t sell it; we provoke you to buy it
5.5. Average age globally
5.6. The Tags, Hashtags & Search
5.7. Fast Fashion
5.8. Adverse effects of Social Media
5.9. Recommendation

6. E Commerce - A New Platform for Counterfeiters

7. Case Laws
7.1. Gucci vs Alibaba
7.2. Cartier International Ag & Others vs Gaurav Bhatia & Ors

8. The other side of the E-commerce Industry

9. Social Counterfeiting - Counterfeiting on Social Media

10. Future Threat- 3D Printing & Counterfeiting

11. The illicit value chains

12. Trade Routes of Counterfeited Goods
12.1. Clothing and Textile
12.2. Footwear
12.3. Cosmetics and Perfumes
12.4. Leather Articles and Handbags

13. Analysis - Agreements on Intellectual Property Rights
13.1. Trade Related Aspects of Intellectual Property Rights, (TRIPS)
13.2. Anti-Counterfeiting Trade Agreement
13.3. EU Directives and Regulations
13.3.1. EU E-commerce Directive
13.3.2. EU Customs Regulation

14. Analysis - Secondary Liabilities
14.1. Auction Sites
14.2. Internet service providers

15. Counterfeiting & Trademark Infringement in Biggest Markets
15.1. China
15.2. France
15.3. Germany
15.4. Hong Kong
15.5. Italy
15.6. Japan
15.7. Singapore
15.8. United Arab Emirates
15.9. United Kingdom
15.10. United States of America

16. Recommendations for Anti-Counterfeiting

List of Figures

Figure 1 Losses Suffered due to Counterfeiting (USD Trillion) From 2001-2020   
Figure 2 Losses due to Counterfeiting in Selected Sectors (USD Billion) From 2002-2020   
Figure 3 Shares of seizures by IP-infringing category-2017   
Figure 4 No. of Internet Users (Millions) From 2005-2017   
Figure 5 Growth in Estimated Value of Counterfeited Goods (Billion USD) From 2008-2017   
Figure 6 Global Merchandise exports and Imports (current US$) From 1960-2017   
Figure 7 Value of Seized Goods by Reporting Economy
Figure 8 Average Percentage Share of global physical counterfeiting From 2011-2017   
Figure 9 Total Annualized Outsourcing Contract Value (USD million) and its Growth From 2013-2017
Figure 10 Percent of Companies that Outsource by Sector - 2017   
Figure 11 Percentage Distribution of the Countries as per Income Level   
Figure 12 Percentage share of follower’s in Countries as per the Region   
Figure 13 Distribution of Population by Income Level
Figure 14 Average Age by Region   
Figure 15 Average Age by Income Group   
Figure 16 Budget to reach potential customer (per Day in USD)
Figure 17 Market Size of Global E-commerce Business From 2012-2017
Figure 18 Most Frequent Brand Name Used in online Counterfeiting
Figure 19 Top five countries involved in online sales of counterfeit items   
Figure 20 Authenticated and Illicit Post on Social Media   
Figure 21 Percentage Share in Mode of Communication on Social Media Counterfeiting
Figure 22 Leading Uses of 3D Printing in 2015, 2016 and 2017   
Figure 23 3D Printer Shipment from 2013-2017   
Figure 24 Source and Destination of Counterfeit Clothes and Textile
Figure 25 Source and Destination of Counterfeit Footwear
Figure 26 Source and Destination of Counterfeit Cosmetics and Perfumes   
Figure 27 Source and Destination of Counterfeit Leather Articles and Handbags   
Figure 28 Source, Destination and Transit points of trade in illicit goods   
Figure 29 IPR Detentions by Number of Cases and Articles in EU From 2007-2017   
Figure 30 Trademark Application and Registration in China From 2007-2017   
Figure 31 Trademark Application and Registration in France From 2007-2017   
Figure 32 The Number of Requests for Intervention by Business Undertakings To Intercept Counterfeiters   
Figure 33 Trademark Application and Registration in Germany From 2007-2017   
Figure 34 Trademark Application and Registration in Italy From 2007-2017   
Figure 35 Trademark Application and Registration in Japan From 2007-2017   
Figure 36 Trademark Application and Registration in Singapore From 2007-2017   
Figure 37 Application and Registration in UAE From 2007-2017   
Figure 38 Trademark Application and Registration in UK From 2007-2017   
Figure 39 Trademark Application and Registration in USA From 2007-2017   
Figure 40 Blueprint of TAG Heuer Mikrograph Caliber
Figure 41 Global Market of Logistic Services-2017
Figure 42 Evolution of the global personal goods luxury from 2012-2017(in Billion Euro)
Figure 43 Penetration of Countries in online luxury sales globally-2017   

Note: Product cover images may vary from those shown


  •  Alibaba
  • Aliexpress
  • Amazon
  • Armani
  • Blackberry (BBM)
  • Blockchain Tech Ltd.
  • British Sky Broadcasting Limited
  • Burberry
  • Bvlgari
  • Cartier International Ag.
  • Celine
  • Chanel
  • Christian Louboutin
  • Chronicled
  • DHL and Yamato Holdings
  • DNA Technologies
  • Defcad
  • Dior
  • eBay
  • Facebook
  • FedEx
  • Fendi
  • Ferragamo
  • Givenchy
  • Google
  • Gucci
  • Hangzhou Yanbei Trading Company
  • Hermes
  • Igneia technology
  • Instagram
  • Kik
  • LV
  • Mars
  • Mckinsey
  • Michael Kors
  • Nike
  • Prada
  • Quantum Materials Corporation
  • Ray-ban
  • Rolex
  • Samsung
  • Shenzhen Meigeer Watch Co., Ltd
  • Swarovski
  • TNT express
  • Tag Heuer
  • Taobao
  • Telegram
  • Tiffany
  • Tods/Roger Vivier
  • United Parcel Services
  • Valentino
  • Versace
  • Viber
  • WeChat
  • WhatsApp
  • YSL
  • Yahoo
Note: Product cover images may vary from those shown