The esports industry has experienced increased attention as new non-endemic brands have become involved in the market beyond companies like game developers and video streaming platforms.
Major players from multiple market sectors have invested in esports teams and brands including traditional sports entities like professional basketball, soccer, and hockey team owners and media outlets like ESPN and TBS. This report analyzes the economics of esports, identifies the current market players and their market strategies, sizes the esports audience, and ascertains potential market opportunities for companies interested in monetizing the esports market.
Table of Contents
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources
2.0 Esports Overview
2.1 Market Drivers
2.2 Market Challenges
3.0 Examining the esports Audience
4.0 Exploring the esports Ecosystem
4.1 Publishers
4.1.1 Ecosystem Position and Strategy
4.1.2 Select Player Profiles
4.1.3 Success and Risk Factors
4.2 Distributors
4.2.1 Ecosystem Positon and Strategy
4.2.2 Select Player Profiles
4.2.3 Success and Risk Factors
4.3 Sponsors and Advertisers
4.3.1 Ecosystem Positon and Strategy
4.3.2 Select Player Profiles
4.3.3 Success and Risk Factors
4.4 Third-Party Event Organizers
4.4.1 Ecosystem Positon and Strategy
4.4.2 Select Player Profiles
4.4.3 Success and Risk Factors
5.0 Opportunities and Recommendations
6.0 Appendix
6.1 Glossary
6.2 Index
6.3 Image Sources
List of Figures
Figure 1 Top Esports Titles
Figure 2: Esports Viewership Demographics
Figure 3: Esports Viewership by Entertainment Practices
Figure 4: Esports Viewer Spending on Video Entertainment
Figure 5: Likelihood to Spend on Esports Products and Services
Figure 6: Esports Viewership Drivers Compared by Genre
Figure 7: Esports Ecosystem Map: Money Flow
Figure 8: Major Esports Publisher Profiles
Figure 9: Sources Used to Watch Esports
Figure 10: Major Distributor Profiles
Figure 11: Major Sponsor Profiles
Figure 12: Major Event Organizer Profiles
Samples
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Companies Mentioned
- Blizzard
- Call of Duty
- CBS All Access
- Comcast
- Counter-Strike
- Disney
- ELEAGUE
- Electronic Arts
- ESL
- ESPN
- Fortnite
- Genvid Technologies
- Gillette
- Hulu
- League of Legends
- Lionsgate
- Madden
- Mercedes-Benz
- NBA
- NBC Sports
- NFL
- NHL
- Overwatch
- Parks Associates
- PlayStation Vue
- Red Bull
- Riot Games
- Sour Patch Kids
- StarCraft
- Starz
- State Farm
- Street Fighter
- TBS
- Toyota
- Turner
- Twitch
- WWE
- YouTube
