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Video Games in Canada

  • PDF Icon

    Report

  • 24 Pages
  • June 2025
  • Region: Canada
  • Euromonitor International
  • ID: 1868755
In 2024, video games maintained slow value growth in Canada. Expansion was fuelled by the continued rise in sales of video games software, which offers cost-efficient, compelling entertainment. Trends were influenced by the consumer preference for established brands and the emergence of cloud gaming. The increasing popularity of e-sports also provided a further growth stimulus. The competitive landscape remained fragmented, while retail e-commerce continued to dominate distribution.

The Video Games in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Video games software drives growth, driven by established brands
  • CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
  • Growth in video games software offsets the hardware decline, due to continuous innovation
  • Electronic Arts leverages sports partnerships for NHL game success
  • CHART 2 Electronic Arts Releases NHL 25
  • Super Mario leverages existing brand recognition with new release
  • CHART 3 Super Mario Party Jamboree Released Exclusively for the Nintendo Switch
  • Adoption of cloud gaming services impacts video games
  • WHAT’S NEXT?
  • Video games set to experience growth, driven by both software and hardware
  • Gaming headsets will see dynamism as technology improves and adoption increases
  • The continued rise of cloud gaming as infrastructure improves
  • CHART 4 Analyst Insight
  • E-sports set to boost demand for video games
COMPETITIVE LANDSCAPE
  • Microsoft maintains its leading position amidst increasing concentration
  • Big Viking Games focuses on mobile games due to high development costs for major games
  • CHART 5 YoWorld Mobile Game Developed by Canada-Based Big Viking Games
  • Scopely set to acquire Niantic games division and expand the gamer community
  • Nintendo Switch 2 launch to boost sales of static consoles in 2025
CHANNELS
  • Retail e-commerce dominates video games, and maintains its rising trend
  • The immediacy of offline purchases remains popular among many consumers
  • Best Buy partners with Bell for express store expansion
COUNTRY REPORTS DISCLAIMER
  • CHART 6 Key Trends 2024
  • CHART 7 Xbox Cloud Gaming Sees Rising Popularity
  • CHART 8 Lego Releases Jabba’s Sail Barge Set
  • CHART 9 Analyst Insight
  • CHART 10 Long-Awaited Nintendo Switch 2 Set to Drive Growth
  • CHART 11 PAW Patrol Range Extended with the Rescue Wheels Sub-Series
  • CHART 12 Real GDP Growth and Inflation 2019-2029
  • CHART 13 PEST Analysis in Canada 2024
  • CHART 14 Key Insights on Consumers in Canada 2024
  • CHART 15 Consumer Landscape in Canada 2024
TOYS AND GAMES IN CANADA
EXECUTIVE SUMMARY
  • Video games drives growth, driven by video games software
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Video games drives growth in toys and games
  • Cloud gaming continues to reshape the video games landscape
  • Targeting kidults with collectibles, nostalgia, and adult-themed events
  • WHAT’S NEXT?
  • Video games set to lead gains within toys and games
  • New releases set to drive growth in video games
  • Incorporation of AI set to drive growth for categories within traditional toys and games
  • Low birth rate will drive a focus on kidults and licensing
  • Economic tariffs will provide opportunities for Canadian brands
COMPETITIVE LANDSCAPE
  • Top companies maintain or expand their shares in toys and games
  • Spin Master's PAW Patrol expansion drives sales among children
  • Recent acquisitions affect the competitive landscape, with more changes to come
  • Nintendo Switch 2 launch to boost sales of static consoles in 2025
CHANNELS
  • Retail e-commerce sees a rising trend across categories, although offline retail remains important
  • Mastermind Toys repositions with a focus on retail e-commerce and kidults
  • Bee You Kids uses its online platform to ensure its toys reach a wide audience
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources