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Augmented Reality Advertising (AR Advertising) is a form of online advertising that combines virtual elements with the physical world. It allows advertisers to create immersive experiences for their target audience, allowing them to interact with the brand in a more engaging way. AR Advertising can be used to create interactive ads, virtual product demonstrations, and even virtual stores. It can also be used to create interactive experiences for customers, such as virtual tours of a store or product.
AR Advertising is becoming increasingly popular as a way to reach consumers, as it allows for more creative and engaging experiences. It also allows for more targeted advertising, as it can be tailored to the individual user. This makes it an attractive option for advertisers looking to reach their target audience.
Some companies in the AR Advertising market include Blippar, Zappar, and 8th Wall. These companies provide tools and services to help advertisers create and deploy AR Advertising campaigns. They also provide analytics and insights to help advertisers measure the success of their campaigns. Show Less Read more