Cross Selling is a type of advertising and marketing strategy that involves promoting related products or services to existing customers. It is based on the idea that customers who have already purchased a product or service are more likely to buy additional items that are related to their original purchase. Cross Selling can be used to increase customer loyalty and to increase sales. Cross Selling is often used in combination with other marketing strategies, such as upselling, to maximize the potential of a customer’s purchase. It can also be used to introduce customers to new products or services that they may not have considered before. Cross Selling is a popular strategy for many businesses, including online retailers, banks, and insurance companies. Companies in this market include Amazon, eBay, PayPal, Bank of America, and Allstate. Show Less Read more
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