Customer Retention is an important part of Customer Relationship Management (CRM). It is the process of keeping customers engaged and loyal to a company or brand. This is done through various strategies such as providing excellent customer service, offering discounts and promotions, and creating loyalty programs. Companies use customer retention to increase customer lifetime value, reduce customer churn, and build customer loyalty. Customer Retention is a growing market, with many companies offering solutions to help businesses improve their customer retention strategies. These solutions include customer segmentation, customer analytics, customer feedback, and customer loyalty programs. Companies in this market include Salesforce, Oracle, Zendesk, HubSpot, and Freshworks. Show Less Read more
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