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The Digital Billboard market is a subset of the Outdoor Advertising industry. It is composed of digital displays that are used to advertise products and services. Digital Billboards are typically located in high-traffic areas such as highways, shopping centers, and airports. They are used to reach a wide audience and can be used to target specific demographics. Digital Billboards are often used to promote special events, new products, and services. They can also be used to display dynamic content such as news, weather, and sports scores.
Digital Billboards are becoming increasingly popular due to their ability to quickly and easily update content. They are also more cost-effective than traditional billboards, as they require less maintenance and can be updated remotely.
Some companies in the Digital Billboard market include Clear Channel Outdoor, Lamar Advertising, Outfront Media, and JCDecaux. Show Less Read more
