Eye tracking is a technology that uses artificial intelligence (AI) to measure and analyze eye movement. It is used to understand how people interact with digital content, such as websites, apps, and videos. Eye tracking can be used to measure user engagement, identify user preferences, and optimize user experience. It can also be used to detect user fatigue, detect user emotions, and detect user attention. Eye tracking technology is used in a variety of industries, including marketing, healthcare, education, and gaming. It is also used in research and development, as well as in the automotive and aerospace industries. Eye tracking technology is becoming increasingly popular as AI technology advances. AI-powered eye tracking systems are able to provide more accurate and detailed data than traditional eye tracking systems. Some companies in the eye tracking market include Tobii, EyeTech Digital Systems, SMI, SR Research, and EyeTracking, Inc. Show Less Read more
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