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Geofencing is a location-based service that uses GPS, RFID, or Wi-Fi to create a virtual boundary around a geographic area. This boundary can be used to trigger a response when a device enters or leaves the area. Geofencing is used in a variety of applications, such as marketing, security, and asset tracking.
In marketing, geofencing can be used to target customers with location-based ads. It can also be used to track customer behavior and analyze customer engagement. In security, geofencing can be used to create virtual boundaries around sensitive areas and alert security personnel when a device enters or leaves the area. In asset tracking, geofencing can be used to monitor the location of assets and alert personnel when an asset moves outside of a designated area.
Some companies in the geofencing market include Google, Apple, Microsoft, IBM, and Oracle. Show Less Read more
