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Immersive Virtual Reality (IVR) refers to advanced virtual reality experiences that fully engage the senses to simulate a user's physical presence in a virtual environment. Within the broader field of Virtual Reality (VR) and Augmented Reality (AR), IVR focuses on high-fidelity simulations, often incorporating hardware such as head-mounted displays, tactile gloves, and motion tracking to deepen the level of immersion. Augmented Reality, by contrast, overlays digital information onto the real world, while standard Virtual Reality offers a computer-generated environment with interactions but may not necessarily aim for full immersion. The immersive VR market is diversified, catering to various sectors including entertainment, education, healthcare, and military training, leveraging the technology for experiential learning, therapeutic applications, and enhanced gaming experiences.
Key companies in the immersive VR market include Oculus VR, a subsidiary of Facebook Inc., which specializes in VR hardware and software products; HTC Vive, which produces VR hardware and promotes the Viveport VR software platform; Sony Interactive Entertainment, known for its PlayStation VR headset; and Valve Corporation, which has developed the Valve Index VR kit. Microsoft also participates through its mixed reality platform, the HoloLens, while Magic Leap focuses on proprietary wearable AR technology. Show Less Read more