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In App Purchase (IAP) is a form of mobile commerce (m-commerce) that allows users to purchase digital goods and services within an app. IAPs are typically used to purchase virtual items such as in-game currency, extra lives, or additional levels. IAPs are also used to purchase digital subscriptions, such as streaming services, and physical goods, such as food delivery.
IAPs are typically integrated into the app's user interface, allowing users to purchase items with a few clicks. Payment is usually handled through a third-party payment processor, such as Apple Pay or Google Pay. IAPs are often used to monetize apps, allowing developers to generate revenue from their apps.
Companies in the IAP market include Apple, Google, Amazon, Microsoft, and PayPal. Other companies, such as Stripe, Braintree, and Square, provide payment processing services for IAPs. Show Less Read more