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The Lender market within the context of Banking is a sector of the financial services industry that provides loans and other forms of credit to individuals and businesses. It is a key component of the banking system, as it allows banks to provide customers with access to funds for a variety of purposes. Lenders typically assess the creditworthiness of borrowers and set interest rates accordingly. They also provide advice and guidance to borrowers on how to manage their debt. The Lender market is highly competitive, with a range of lenders offering different products and services. These include traditional banks, credit unions, online lenders, and peer-to-peer lenders. Each lender has its own set of criteria for assessing creditworthiness and setting interest rates. Some of the major players in the Lender market include Bank of America, Wells Fargo, JPMorgan Chase, Citibank, and US Bank. Other notable lenders include Capital One, Discover, and American Express. Show Less Read more