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The Advertising and Marketing Services market is composed of companies that provide services related to the promotion of products and services. These services include market research, media planning, creative services, public relations, and direct marketing. Market research involves gathering and analyzing data to better understand consumer behavior and preferences. Media planning involves selecting the most effective media outlets to reach a target audience. Creative services involve developing and executing creative campaigns to promote products and services. Public relations involves managing the public image of a company or product. Direct marketing involves using direct contact with consumers to promote products and services.
Companies in the Advertising and Marketing Services market include advertising agencies, media buying agencies, public relations firms, market research firms, and direct marketing firms. Examples of advertising agencies include WPP, Omnicom Group, and Publicis Groupe. Examples of media buying agencies include GroupM, Dentsu Aegis Network, and Havas Media Group. Examples of public relations firms include Edelman, Weber Shandwick, and FleishmanHillard. Examples of market research firms include Nielsen, Kantar, and Ipsos. Examples of direct marketing firms include Epsilon, Merkle, and Acxiom. Show Less Read more
