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Mobile commerce, also known as m-commerce, is the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. It is a subset of e-commerce and has grown rapidly in recent years due to the widespread adoption of mobile devices and the availability of high-speed internet access. Mobile commerce enables customers to shop anytime, anywhere, and provides businesses with the opportunity to reach a wider audience.
Mobile commerce has become an important part of the business landscape, allowing companies to reach customers in new ways. Companies can use mobile commerce to offer personalized services, create loyalty programs, and provide customers with a seamless shopping experience. Additionally, mobile commerce can help businesses reduce costs by streamlining processes and eliminating the need for physical stores.
Some of the major players in the mobile commerce market include Amazon, eBay, Walmart, Apple, and Alibaba. These companies have invested heavily in mobile commerce technology and have developed innovative solutions to meet the needs of their customers. Show Less Read more