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Social Media Marketing (SMM) is the process of using social media platforms to promote a product or service. It involves creating content that encourages users to engage with a brand, such as sharing, liking, and commenting on posts. SMM also involves creating campaigns to target specific audiences, such as influencers, and using analytics to measure the success of campaigns.
SMM is an important part of any digital marketing strategy, as it allows businesses to reach a large audience quickly and cost-effectively. It also provides an opportunity to build relationships with customers and create brand loyalty.
Some of the companies in the SMM market include Hootsuite, Sprout Social, Buffer, and Socialbakers. These companies provide tools and services to help businesses manage their social media accounts, create content, and measure the success of their campaigns. Show Less Read more