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TV Shopping is a form of retailing that is conducted through cable television networks. It is a form of direct-to-consumer marketing that allows viewers to purchase products directly from their television sets. TV Shopping networks typically feature a variety of products, including apparel, jewelry, home goods, electronics, and health and beauty products. The products are usually presented in an infomercial-style format, with a host or presenter demonstrating the product and providing information about its features and benefits.
TV Shopping networks are typically available on cable television networks, and some networks are dedicated solely to TV Shopping. These networks are often available on a subscription basis, and viewers can purchase products directly from the network.
TV Shopping has become increasingly popular in recent years, as it provides viewers with an easy and convenient way to shop from the comfort of their own homes. It also allows viewers to compare prices and features of different products, and to purchase products without having to leave their homes.
Some of the companies in the TV Shopping market include QVC, HSN, ShopHQ, and Evine. Show Less Read more