Direct Association of Service Providers to Drive the Market’s Growth
Rich communication services are provided with the help of an application provided by the mobile carrier itself. These applications, while offering native support like SMS, also provide multiple added functionalities, such as quick connection, live responses, and larger file support in case of MMS. Due to these factors, such applications are expected to receive a higher user acceptance. The volume of SMS communication has been continuously declining, especially in the mature markets of North America and Europe. Therefore, carriers have been making significant investments on the development and deployment of rich communication services.
VoLTE Expected to Gain Traction over the Forecast Period
The carriers are moving messaging services to an all-IP, IMS-based platform, using RCS. VoLTE (Voice over LTE) also uses rich communication suite (RCS) and IP multimedia subsystem (IMS). VoLTE technologies enable value-added services, such as video calling. The biggest factors driving the growth of VoLTE services will be operators reducing costs and increasing capacity by moving voice calls from 2G and 3G networks to LTE (4G) network. The lower frequency spectrum that is freed can be reused for data services. Additionally, the LTE interface is more efficient, while carrying calls relative to traditional calls, due to the growing number of compatible devices and successful VoLTE service launches by competitors.
United States to Hold Major Share in North America over the Forecast Period
The United States was one of the first countries to launch LTE back in 2010, and it has built one of the most extensive mobile broadband infrastructures in the world. The 4G subscribers of the country can expect to connect to an LTE network more than 70% of the time. The country ranks among the top 10 countries in the world in terms of coverage, considering its broad geography. Most of its peers in the top 10 tend to be small countries like South Korea and Singapore. However, that same network robustness does not apply to its 4G capacity. The United States lags far behind in the global LTE speed, as many other countries have started providing consistent 20 Mbps speed, and the US average is 12 Mbps. Countries in Asia-Pacific and Europe have been able to deploy such faster networks, as they are able to tap into new and larger blocks of spectrum that can support much more 4G capacity and faster connections.
- January 2017: Telefónica selected Huawei Solutions, to build a large-scale virtual evolved packet core (vEPC) network. Huawei will build vEPC in 13 countries, as a part of its Unica network virtualization program. The two companies agreed to deploy the vEPC on 4G LTE networks in 11 nations in Latin America, including Brazil, Uruguay, Argentina, México, Peru, Panama, Colombia, Costa Rica, El Salvador, Nicaragua, and Guatemala. This also includes Germany and Spain.
Reasons to Purchase this Report
- Understanding how the market scenario of rich communication services is changing.
- Analyzing various perspectives of the market with the help of Porter’s five forces analysis.
- The security technology, service, and vertical that are expected to dominate the market.
- The regions that are expected to witness the fastest growth during the forecast period.
- Identify the latest developments, market shares, and strategies employed by the major market players.
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1.1 Scope of the Study
1.2 Executive Summary
2. Research Methodology
2.1 Study Deliverables
2.2 Study Assumptions
2.3 Research Methodology
2.4 Research Phases
3. Market Insights
3.1 Market Overview
3.2 Porter's Five Forces Analysis
3.2.1 Threat of New Entrants
3.2.2 Bargaining Power of Customers
3.2.3 Bargaining Power of Suppliers
3.2.4 Threat of Substitute Products
3.2.5 Intensity of Competitive Rivalry
3.3 Product Life Cycle Analysis
4. Market Dynamics
4.2 Market Drivers
4.2.1 Penetration of Smart Phones in the Market
4.2.2 Direct Association of Service Providers
4.2.3 Global Interoperability and Collaboration Between Carriers
4.3 Market Challenges
4.3.1 Competition among OTT Players
4.3.2 Lack of Awareness Among Organizations About the Deployment and Usage
5. Global Rich Communication Service Market Segmentation - By Deployment
6. Global Rich Communication Service Market Segmentation - By Technology
6.1 Enhanced Rich Communication Suite (RCS-e)
7. Global Rich Communication Service Market Segmentation - By Solution
7.2 Social Presence Information
7.3 File transfer/Content Sharing
7.4 Web Conferencing
7.5 SIP options/Presence based capability Exchange
7.6 Other Solutions
8. Global Rich Communication Service Market Segmentation - By Geography
8.1 North America
8.1.1 United States
8.2.1 United Kingdom
8.2.4 Rest of Europe
8.3.4 South Korea
8.3.5 Rest of Asia-Pacific
8.4 Rest of the World
8.4.1 Latin America
8.4.2 Middle East & Africa
9. Competitive Intelligence - Company Profiles
9.1 Huawei Technologies Co. Ltd
9.2 Xura Inc.
9.3 Deutsche Telekom AG
9.4 Acme Packet Inc.
9.5 Neusoft Corporation
9.6 Infinite Convergence Solutions Inc.
9.7 Summit Technology Inc.
9.9 Nokia Siemens Network Inc.
9.10 Metaswitch Networks Corp
9.11 Vodafone Group PLC
9.12 LG Uplus Corp
9.13 D2 Technologies Inc.
9.14 Genband US LLC
10. Investment Analysis
11. Future of the Rich Communication Service Market
- Huawei Technologies Co.Ltd
- Xura Inc
- Deutsche Telekom AG
- Acme Packet Inc
- Neusoft Corporation
- Infinite Convergence Solutions Inc
- Siummit Tech
- Siemens Network Inc
- Metaswitch Networks Corp
- Vodafone Group PLC
- LG Uplus Corp
- D2 Technologies Inc
- Genband US LLC