+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Global Customer Analytics Market By Component, By Type, By Deployment Type, By Data Source, By Industry Vertical, By Region, Industry Analysis and Forecast, 2020 - 2026

  • ID: 5026297
  • Report
  • April 2020
  • Region: Global
  • 377 pages
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
1 of 3

Enquire about COVID-19 updates for this product.

Enquire Now

FEATURED COMPANIES

  • Accenture PLC
  • Adobe, Inc.
  • Google, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • MORE
The Global Customer Analytics Market size is expected to reach $29.8 billion by 2026, rising at a market growth of 19.7% CAGR during the forecast period. Customer analytics is integrating every touchpoint that a customer interacts through multiple channels together. Customer journey analytics offers a unique and effective resource for marketers and customer service professionals to recognize and interact on a personal level with each user. Through analyzing massive data points in real-time, one can identify the most relevant customer journeys and can prioritize those opportunities that greatly impact company goals.

Growing developments in analytics due to the growth in real-time data availability and digitization results in data analysts being adopted for customer behaviour. The analysis focuses mainly on business operations to efficiently make marketing decisions. The need for data analysis of the customer behavior contributes to an increase in demand for consumer journey analysis.

The main factor driving market growth in the forecast period is growing demand for personalized customer service. Customers expect to be considered as individuals with unique interests, which has shifted the emphasis to personalized brand experiences. The continuing trend observed is growing acceptance of customer travel analytics.

It enhances the profitability of the customer's acquisition, brand loyalty, and customer lifetime. The emphasis is on creating a unified view of the customer as they connect with a brand and personalize the experience of consumers through networks, locations and always in the moment. Customer analytics will evolve from retrospective analysis to real-time, behaviour-driven interaction to achieve this blended customer experience. Analytics of customer journey is the key to making this transformation.

Based on Component, the market is segmented into Solution and Services. Based on Type, the market is segmented into Brand & Campaign Management, Customer Behavioral Analysis & Churn Management and Product Management & Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Data Source, the market is segmented into Web, Smartphone, Email, Social Media, Store & Call Center and Others. Based on Industry Vertical, the market is segmented into BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Media & Entertainment, Manufacturing and Others. Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa.

The major strategies followed by the market participants are Product Launches and Partnerships. Based on the Analysis presented in the Cardinal matrix, IBM Corporation, Google, Inc., Microsoft Corporation, and Oracle Corporation are the forerunners in the Customer Analytics Market. Companies such as Salesforce.Com, Inc., Adobe, Inc., Accenture PLC, and SAP SE, SAS Institute, Inc., and Teradata Corporation, are some of the key innovators in Customer Analytics Market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google, Inc., SAP SE, Teradata Corporation, SAS Institute, Inc., Adobe, Inc., Salesforce.com, Inc., Microsoft Corporation, Oracle Corporation, IBM Corporation, Accenture PLC.

Recent strategies deployed in Customer Analytics Market

Partnerships, Collaborations, and Agreements:

Mar-2020: Google Cloud came into partnership with ThoughtSpot, a leader in search and AI-driven analytics. The partnership aims to empower enterprises with cloud analytics. Under this partnership, the companies is expected to launch Embrace for Google Cloud, which allows enterprises to run search and AI-driven analytics directly in Google BigQuery, without moving or caching any data.

Feb-2020: Microsoft announced partnership with Myntra, a lifestyle brand. The partnership is expected to accelerate digital transformation and provides a better experience to its customers. Myntra is applying advanced analytics and machine learning to gain a comprehensive understanding of customers and deliver personalized products, marketing, and service for the customers.

Jan-2020: Microsoft entered into partnership with dunnhumby, the leader in customer data science. Under this partnership, the latter company is expected to move its widely-used customer insights products to Azure, Microsoft’s cloud platform, providing retailers and suppliers' instant and secure access to dunnhumby’s customer data science tools. The partnership aims to enable more retailers and their suppliers to gain deep shopper and business insights, better understand their customers’ needs and preferences and improve collaboration.

Nov-2019: SAP teamed up with Verizon, a telecommunications company. Through this collaboration, the companies provide holistic IoT Analytics solutions that process enterprises’ data right from assembly lines to retail stores on a real-time basis.

Oct-2019: Teradata signed partnership agreement with Deutsche Telekom. The partnership provides SMBs access to data analyses that only large companies have been able to carry out to date. By combining strengths, the companies can provide affordable solutions created especially for the customers.

Aug-2019: Google Cloud extended its partnership with Wipro for accelerating cloud adoption and digital transformation for global enterprises. The partnership enables the companies to win in an ‘experience economy’ through differentiated offerings around application modernization, data, analytics, artificial intelligence, SAP workload migration, and industrialized cloud migration at scale.

Jun-2019: Salesforce collaborated with Sitecore, a global leader in digital experience management software. Under this collaboration, the companies announced the expanded functionality of Sitecore Connect for Salesforce Marketing Cloud at Salesforce Connections. With the new enhancements, the combination of Sitecore Experience Platform and Salesforce Marketing Cloud, Sitecore Connect provides hyper-customized experiences by enabling marketers to better understand customer behavior and preferences.

May-2019: Google Cloud announced that it has extended its partnership with Informatica, the enterprise cloud data management leader. Informatica’s support for Google Cloud extends beyond full lifecycle API management and marketing analytics to include enhanced Google BigQuery support for pushdown optimization that enables customers to process massive workloads, and new support for Dataproc, which enables customers to leverage and simplify native Google big data environments.

May-2019: Adobe signed partnership agreement with Software AG, an enterprise software company. The partnership was aimed at helping companies in transforming their customer experience management (CXM) by bringing together customer data from across multiple enterprise systems into a centralized and actionable real-time customer profile.

May-2019: IBM collaborated with HDFC Ergo, a General Insurance Company. Together, the companies set up a lab in India for performing deep analytics on customer data and subsequently develop customized solutions to improve business efficiency and profitability.

Apr-2019: SAS Institute announced partnership with Citi and EY for the NextGen project. NextGen Project uses artificial intelligence (AI) for developing a risk analytics scoring engine. The NextGen project aimed to analyze global trade transactions in-depth and can be scaled to deal with high volumes of daily transactions. It uses advanced analytics and natural language processing for understanding networks of related parties, unstructured data, and customer activity better.

Acquisition and Mergers:

Feb-2020: Google Cloud acquired Looker, a data analytics company. The acquisition strengthened the resources of both the companies and brings together some of the best minds in both analytics and cloud infrastructure to build an exciting path forward for the customers and partners.

FEB-2020: Salesforce took over Evergage, a provider of personalization and customer data platform. The real-time, cross-channel personalization and machine learning capabilities of Evergage complement Salesforce Marketing Cloud’s robust customer data, audience segmentation, and engagement platform, allowing companies to deliver more relevant experiences during moments of interaction across the entire customer journey.

Oct-2019: Accenture acquired Happen, an innovation firm that uses proprietary methods, frameworks, and digital tools for helping the clients generate new ideas, products, and services. The acquisition enabled the Accenture to help companies develop innovative products, services, and experiences.

Aug-2019: Salesforce completed the acquisition of Tableau Software. Together, the companies aimed to transform the way people understand not only their customers but their whole world by providing powerful AI-driven insights across all types of data and use cases for people of every skill level.

Aug-2019: Accenture announced an agreement to acquire Analytics8, a big data, and analytics consultancy company. The acquisition is expected to strengthen the analytics capabilities of Accenture.

Jan-2019: SAP SE completed the acquisition of Qualtrics International, the global pioneer of the experience management (XM) software. Together, the companies accelerated the new XM category through integrating Qualtrics’ experience data with operational data from SAP software to power the economy.

Product Launches and Product Expansions:

Mar-2020: Adobe made enhancements to its Experience Platform. This platform integrates data silos and offers more tools to analyze customer data. This is expected to allow data to be collected from the web and mobile channels with the use of a single JavaScript library tied to the first party domain for all Adobe products.

Jan-2020: Oracle Retail unveiled Consumer Insights for helping the retail marketers use enriched customer data attributes alongside third-party consumer data from Oracle Data Cloud to find prospective lookalike customers. Oracle Cloud provides data sets composed of profile-based, transaction-level data along with other demographic attributes.

Nov-2019: Oracle launched two new solutions, the Digital Sales Solution and its customer data management (CDM) platform for Oracle Service Cloud. The Digital Sales Solution is the latest addition to the Oracle Customer Experience (CX) Cloud suite and has a new user interface for helping sales representatives in recognizing and qualifying good opportunities. The new solution also seeks to help sales representatives save time by reducing the number of fields needed to find and update customer relationship management (CRM) records.

Nov-2019: Salesforce introduced Customer 360 Truth, a new set of data and identity services. These services help the companies in building a single source of truth across all of their customer relationships. Customer 360 Truth connects data from across sales, service, marketing, commerce and more to create a single, universal Salesforce ID for each customer. All of a customer’s previous interactions and shared preferences are brought together to create a complete view so companies can better serve and even predict their needs.

Oct-2019: Teradata released Vantage Customer Experience (CX) for transforming the customer experience at the world’s most innovative data-driven companies. Vantage CX helps brands in delivering relevant, personalized experiences in real-time, across all interactions, to drive incremental revenue and lower the cost-to-serve. Teradata also launched Vantage Analyst: a set of capabilities for Vantage customers, which empowers business analysts to perform machine learning and advanced analytics.

Sep-2019: Adobe launched Customer Journey Analytics in Adobe Analytics. It uses the power of Adobe Experience Platform, which standardizes and stitches together customer data from across an organization and opens up new creative ways to understand insights across online, offline and third-party channels.

Sep-2019: Oracle made upgradation to the Oracle Customer Experience (CX) Cloud. The updates include digital assistants for sales, customer service, and marketing; data-enriched B2B sales capabilities. The updates to Oracle CX Cloud are fueled by data and machine learning for helping the customers in taking the advantage of powerful data insights to get ahead of customer needs and ensure a positive, unforgettable customer experience.

Scope of the Study

Market Segmentation:

By Component
  • Solution
  • Services
By Type
  • Brand & Campaign Management
  • Customer Behavioral Analysis & Churn Management
  • Product Management & Others
By Deployment Type
  • On-premise
  • Cloud
By Data Source
  • Web
  • Smartphone
  • Email
  • Social Media
  • Store & Call Center
  • Others
By Industry Vertical
  • BFSI
  • IT & Telecom
  • Healthcare
  • Retail & eCommerce
  • Government & Defense
  • Media & Entertainment
  • Manufacturing
  • Others
By Geography

North America
  • US
  • Canada
  • Mexico
  • Rest of North America
Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled:
  • Google, Inc.
  • SAP SE
  • Teradata Corporation
  • SAS Institute, Inc.
  • Adobe, Inc.
  • Salesforce.com, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • IBM Corporation
  • Accenture PLC
Unique Offerings from the Publisher:
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

  • Accenture PLC
  • Adobe, Inc.
  • Google, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • MORE
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Customer Analytics Market, by Component
1.4.2 Global Customer Analytics Market, by Type
1.4.3 Global Customer Analytics Market, by Deployment Type
1.4.4 Global Customer Analytics Market, by Data Source
1.4.5 Global Customer Analytics Market, by Industry Vertical
1.4.6 Global Customer Analytics Market, by Geography
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Geographical Expansions
3.2.4 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2019)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2016, Jun - 2020,Mar) Leading Players

Chapter 4. Global Customer Analytics Market by Component
4.1 Global Customer Analytics Solution Market by Region
4.2 Global Customer Analytics Services Market by Region

Chapter 5. Global Customer Analytics Market by Industry Vertical
5.1 Global BFSI Customer Analytics Market by Region
5.2 Global IT & Telecom Customer Analytics Market by Region
5.3 Global Healthcare Customer Analytics Market by Region
5.4 Global Retail & eCommerce Customer Analytics Market by Region
5.5 Global Government & Defense Customer Analytics Market by Region
5.6 Global Media & Entertainment Customer Analytics Market by Region
5.7 Global Manufacturing Customer Analytics Market by Region
5.8 Global Other Industry Vertical Customer Analytics Market by Region

Chapter 6. Global Customer Analytics Market by Type
6.1 Global Customer Analytics Brand & Campaign Management Market by Region
6.2 Global Customer Analytics Customer Behavioral Analysis & Churn Management Market by Region
6.3 Global Customer Analytics Product Management & Others Market by Region

Chapter 7. Global Customer Analytics Market by Deployment Type
7.1 Global On-premise Customer Analytics Market by Region
7.2 Global Cloud Customer Analytics Market by Region

Chapter 8. Global Customer Analytics Market by Data Source
8.1 Global Web Customer Analytics Market by Region
8.2 Global Smartphone Customer Analytics Market by Region
8.3 Global Email Customer Analytics Market by Region
8.4 Global Social Media Customer Analytics Market by Region
8.5 Global Store & Call Center Customer Analytics Market by Region
8.6 Global Others Customer Analytics Market by Region

Chapter 9. Global Customer Analytics Market by Region
9.1 North America Customer Analytics Market
9.1.1 North America Customer Analytics Market by Component
9.1.1.1 North America Customer Analytics Solution Market by Country
9.1.1.2 North America Customer Analytics Services Market by Country
9.1.2 North America Customer Analytics Market by Industry Vertical
9.1.2.1 North America BFSI Customer Analytics Market by Country
9.1.2.2 North America IT & Telecom Customer Analytics Market by Country
9.1.2.3 North America Healthcare Customer Analytics Market by Country
9.1.2.4 North America Retail & eCommerce Customer Analytics Market by Country
9.1.2.5 North America Government & Defense Customer Analytics Market by Country
9.1.2.6 North America Media & Entertainment Customer Analytics Market by Country
9.1.2.7 North America Manufacturing Customer Analytics Market by Country
9.1.2.8 North America Other Industry Vertical Customer Analytics Market by Country
9.1.3 North America Customer Analytics Market by Type
9.1.3.1 North America Customer Analytics Brand & Campaign Management Market by Country
9.1.3.2 North America Customer Analytics Customer Behavioral Analysis & Churn Management Market by Country
9.1.3.3 North America Customer Analytics Product Management & Others Market by Country
9.1.4 North America Customer Analytics Market by Deployment Type
9.1.4.1 North America On-premise Customer Analytics Market by Country
9.1.4.2 North America Cloud Customer Analytics Market by Country
9.1.5 North America Customer Analytics Market by Data Source
9.1.5.1 North America Web Customer Analytics Market by Country
9.1.5.2 North America Smartphone Customer Analytics Market by Country
9.1.5.3 North America Email Customer Analytics Market by Country
9.1.5.4 North America Social Media Customer Analytics Market by Country
9.1.5.5 North America Store & Call Center Customer Analytics Market by Country
9.1.5.6 North America Others Customer Analytics Market by Country
9.1.6 North America Customer Analytics Market by Country
9.1.6.1 US Customer Analytics Market
9.1.6.1.1 US Customer Analytics Market by Component
9.1.6.1.2 US Customer Analytics Market by Industry Vertical
9.1.6.1.3 US Customer Analytics Market by Type
9.1.6.1.4 US Customer Analytics Market by Deployment Type
9.1.6.1.5 US Customer Analytics Market by Data Source
9.1.6.2 Canada Customer Analytics Market
9.1.6.2.1 Canada Customer Analytics Market by Component
9.1.6.2.2 Canada Customer Analytics Market by Industry Vertical
9.1.6.2.3 Canada Customer Analytics Market by Type
9.1.6.2.4 Canada Customer Analytics Market by Deployment Type
9.1.6.2.5 Canada Customer Analytics Market by Data Source
9.1.6.3 Mexico Customer Analytics Market
9.1.6.3.1 Mexico Customer Analytics Market by Component
9.1.6.3.2 Mexico Customer Analytics Market by Industry Vertical
9.1.6.3.3 Mexico Customer Analytics Market by Type
9.1.6.3.4 Mexico Customer Analytics Market by Deployment Type
9.1.6.3.5 Mexico Customer Analytics Market by Data Source
9.1.6.4 Rest of North America Customer Analytics Market
9.1.6.4.1 Rest of North America Customer Analytics Market by Component
9.1.6.4.2 Rest of North America Customer Analytics Market by Industry Vertical
9.1.6.4.3 Rest of North America Customer Analytics Market by Type
9.1.6.4.4 Rest of North America Customer Analytics Market by Deployment Type
9.1.6.4.5 Rest of North America Customer Analytics Market by Data Source
9.2 Europe Customer Analytics Market
9.2.1 Europe Customer Analytics Market by Component
9.2.1.1 Europe Customer Analytics Solution Market by Country
9.2.1.2 Europe Customer Analytics Services Market by Country
9.2.2 Europe Customer Analytics Market by Industry Vertical
9.2.2.1 Europe BFSI Customer Analytics Market by Country
9.2.2.2 Europe IT & Telecom Customer Analytics Market by Country
9.2.2.3 Europe Healthcare Customer Analytics Market by Country
9.2.2.4 Europe Retail & eCommerce Customer Analytics Market by Country
9.2.2.5 Europe Government & Defense Customer Analytics Market by Country
9.2.2.6 Europe Media & Entertainment Customer Analytics Market by Country
9.2.2.7 Europe Manufacturing Customer Analytics Market by Country
9.2.2.8 Europe Other Industry Vertical Customer Analytics Market by Country
9.2.3 Europe Customer Analytics Market by Type
9.2.3.1 Europe Customer Analytics Brand & Campaign Management Market by Country
9.2.3.2 Europe Customer Analytics Customer Behavioral Analysis & Churn Management Market by Country
9.2.3.3 Europe Customer Analytics Product Management & Others Market by Country
9.2.4 Europe Customer Analytics Market by Deployment Type
9.2.4.1 Europe On-premise Customer Analytics Market by Country
9.2.4.2 Europe Cloud Customer Analytics Market by Country
9.2.5 Europe Customer Analytics Market by Data Source
9.2.5.1 Europe Web Customer Analytics Market by Country
9.2.5.2 Europe Smartphone Customer Analytics Market by Country
9.2.5.3 Europe Email Customer Analytics Market by Country
9.2.5.4 Europe Social Media Customer Analytics Market by Country
9.2.5.5 Europe Store & Call Center Customer Analytics Market by Country
9.2.5.6 Europe Others Customer Analytics Market by Country
9.2.6 Europe Customer Analytics Market by Country
9.2.6.1 Germany Customer Analytics Market
9.2.6.1.1 Germany Customer Analytics Market by Component
9.2.6.1.2 Germany Customer Analytics Market by Industry Vertical
9.2.6.1.3 Germany Customer Analytics Market by Type
9.2.6.1.4 Germany Customer Analytics Market by Deployment Type
9.2.6.1.5 Germany Customer Analytics Market by Data Source
9.2.6.2 UK Customer Analytics Market
9.2.6.2.1 UK Customer Analytics Market by Component
9.2.6.2.2 UK Customer Analytics Market by Industry Vertical
9.2.6.2.3 UK Customer Analytics Market by Type
9.2.6.2.4 UK Customer Analytics Market by Deployment Type
9.2.6.2.5 UK Customer Analytics Market by Data Source
9.2.6.3 France Customer Analytics Market
9.2.6.3.1 France Customer Analytics Market by Component
9.2.6.3.2 France Customer Analytics Market by Industry Vertical
9.2.6.3.3 France Customer Analytics Market by Type
9.2.6.3.4 France Customer Analytics Market by Deployment Type
9.2.6.3.5 France Customer Analytics Market by Data Source
9.2.6.4 Russia Customer Analytics Market
9.2.6.4.1 Russia Customer Analytics Market by Component
9.2.6.4.2 Russia Customer Analytics Market by Industry Vertical
9.2.6.4.3 Russia Customer Analytics Market by Type
9.2.6.4.4 Russia Customer Analytics Market by Deployment Type
9.2.6.4.5 Russia Customer Analytics Market by Data Source
9.2.6.5 Spain Customer Analytics Market
9.2.6.5.1 Spain Customer Analytics Market by Component
9.2.6.5.2 Spain Customer Analytics Market by Industry Vertical
9.2.6.5.3 Spain Customer Analytics Market by Type
9.2.6.5.4 Spain Customer Analytics Market by Deployment Type
9.2.6.5.5 Spain Customer Analytics Market by Data Source
9.2.6.6 Italy Customer Analytics Market
9.2.6.6.1 Italy Customer Analytics Market by Component
9.2.6.6.2 Italy Customer Analytics Market by Industry Vertical
9.2.6.6.3 Italy Customer Analytics Market by Type
9.2.6.6.4 Italy Customer Analytics Market by Deployment Type
9.2.6.6.5 Italy Customer Analytics Market by Data Source
9.2.6.7 Rest of Europe Customer Analytics Market
9.2.6.7.1 Rest of Europe Customer Analytics Market by Component
9.2.6.7.2 Rest of Europe Customer Analytics Market by Industry Vertical
9.2.6.7.3 Rest of Europe Customer Analytics Market by Type
9.2.6.7.4 Rest of Europe Customer Analytics Market by Deployment Type
9.2.6.7.5 Rest of Europe Customer Analytics Market by Data Source
9.3 Asia Pacific Customer Analytics Market
9.3.1 Asia Pacific Customer Analytics Market by Component
9.3.1.1 Asia Pacific Customer Analytics Solution Market by Country
9.3.1.2 Asia Pacific Customer Analytics Services Market by Country
9.3.2 Asia Pacific Customer Analytics Market by Industry Vertical
9.3.2.1 Asia Pacific BFSI Customer Analytics Market by Country
9.3.2.2 Asia Pacific IT & Telecom Customer Analytics Market by Country
9.3.2.3 Asia Pacific Healthcare Customer Analytics Market by Country
9.3.2.4 Asia Pacific Retail & eCommerce Customer Analytics Market by Country
9.3.2.5 Asia Pacific Government & Defense Customer Analytics Market by Country
9.3.2.6 Asia Pacific Media & Entertainment Customer Analytics Market by Country
9.3.2.7 Asia Pacific Manufacturing Customer Analytics Market by Country
9.3.2.8 Asia Pacific Other Industry Vertical Customer Analytics Market by Country
9.3.3 Asia Pacific Customer Analytics Market by Type
9.3.3.1 Asia Pacific Customer Analytics Brand & Campaign Management Market by Country
9.3.3.2 Asia Pacific Customer Analytics Customer Behavioral Analysis & Churn Management Market by Country
9.3.3.3 Asia Pacific Customer Analytics Product Management & Others Market by Country
9.3.4 Asia Pacific Customer Analytics Market by Deployment Type
9.3.4.1 Asia Pacific On-premise Customer Analytics Market by Country
9.3.4.2 Asia Pacific Cloud Customer Analytics Market by Country
9.3.5 Asia Pacific Customer Analytics Market by Data Source
9.3.5.1 Asia Pacific Web Customer Analytics Market by Country
9.3.5.2 Asia Pacific Smartphone Customer Analytics Market by Country
9.3.5.3 Asia Pacific Email Customer Analytics Market by Country
9.3.5.4 Asia Pacific Social Media Customer Analytics Market by Country
9.3.5.5 Asia Pacific Store & Call Center Customer Analytics Market by Country
9.3.5.6 Asia Pacific Others Customer Analytics Market by Country
9.3.6 Asia Pacific Customer Analytics Market by Country
9.3.6.1 China Customer Analytics Market
9.3.6.1.1 China Customer Analytics Market by Component
9.3.6.1.2 China Customer Analytics Market by Industry Vertical
9.3.6.1.3 China Customer Analytics Market by Type
9.3.6.1.4 China Customer Analytics Market by Deployment Type
9.3.6.1.5 China Customer Analytics Market by Data Source
9.3.6.2 Japan Customer Analytics Market
9.3.6.2.1 Japan Customer Analytics Market by Component
9.3.6.2.2 Japan Customer Analytics Market by Industry Vertical
9.3.6.2.3 Japan Customer Analytics Market by Type
9.3.6.2.4 Japan Customer Analytics Market by Deployment Type
9.3.6.2.5 Japan Customer Analytics Market by Data Source
9.3.6.3 India Customer Analytics Market
9.3.6.3.1 India Customer Analytics Market by Component
9.3.6.3.2 India Customer Analytics Market by Industry Vertical
9.3.6.3.3 India Customer Analytics Market by Type
9.3.6.3.4 India Customer Analytics Market by Deployment Type
9.3.6.3.5 India Customer Analytics Market by Data Source
9.3.6.4 South Korea Customer Analytics Market
9.3.6.4.1 South Korea Customer Analytics Market by Component
9.3.6.4.2 South Korea Customer Analytics Market by Industry Vertical
9.3.6.4.3 South Korea Customer Analytics Market by Type
9.3.6.4.4 South Korea Customer Analytics Market by Deployment Type
9.3.6.4.5 South Korea Customer Analytics Market by Data Source
9.3.6.5 Singapore Customer Analytics Market
9.3.6.5.1 Singapore Customer Analytics Market by Component
9.3.6.5.2 Singapore Customer Analytics Market by Industry Vertical
9.3.6.5.3 Singapore Customer Analytics Market by Type
9.3.6.5.4 Singapore Customer Analytics Market by Deployment Type
9.3.6.5.5 Singapore Customer Analytics Market by Data Source
9.3.6.6 Malaysia Customer Analytics Market
9.3.6.6.1 Malaysia Customer Analytics Market by Component
9.3.6.6.2 Malaysia Customer Analytics Market by Industry Vertical
9.3.6.6.3 Malaysia Customer Analytics Market by Type
9.3.6.6.4 Malaysia Customer Analytics Market by Deployment Type
9.3.6.6.5 Malaysia Customer Analytics Market by Data Source
9.3.6.7 Rest of Asia Pacific Customer Analytics Market
9.3.6.7.1 Rest of Asia Pacific Customer Analytics Market by Component
9.3.6.7.2 Rest of Asia Pacific Customer Analytics Market by Industry Vertical
9.3.6.7.3 Rest of Asia Pacific Customer Analytics Market by Type
9.3.6.7.4 Rest of Asia Pacific Customer Analytics Market by Deployment Type
9.3.6.7.5 Rest of Asia Pacific Customer Analytics Market by Data Source
9.4 LAMEA Customer Analytics Market
9.4.1 LAMEA Customer Analytics Market by Component
9.4.1.1 LAMEA Customer Analytics Solution Market by Country
9.4.1.2 LAMEA Customer Analytics Services Market by Country
9.4.2 LAMEA Customer Analytics Market by Industry Vertical
9.4.2.1 LAMEA BFSI Customer Analytics Market by Country
9.4.2.2 LAMEA IT & Telecom Customer Analytics Market by Country
9.4.2.3 LAMEA Healthcare Customer Analytics Market by Country
9.4.2.4 LAMEA Retail & eCommerce Customer Analytics Market by Country
9.4.2.5 LAMEA Government & Defense Customer Analytics Market by Country
9.4.2.6 LAMEA Media & Entertainment Customer Analytics Market by Country
9.4.2.7 LAMEA Manufacturing Customer Analytics Market by Country
9.4.2.8 LAMEA Other Industry Vertical Customer Analytics Market by Country
9.4.3 LAMEA Customer Analytics Market by Type
9.4.3.1 LAMEA Customer Analytics Brand & Campaign Management Market by Country
9.4.3.2 LAMEA Customer Analytics Customer Behavioral Analysis & Churn Management Market by Country
9.4.3.3 LAMEA Customer Analytics Product Management & Others Market by Country
9.4.4 LAMEA Customer Analytics Market by Deployment Type
9.4.4.1 LAMEA On-premise Customer Analytics Market by Country
9.4.4.2 LAMEA Cloud Customer Analytics Market by Country
9.4.5 LAMEA Customer Analytics Market by Data Source
9.4.5.1 LAMEA Web Customer Analytics Market by Country
9.4.5.2 LAMEA Smartphone Customer Analytics Market by Country
9.4.5.3 LAMEA Email Customer Analytics Market by Country
9.4.5.4 LAMEA Social Media Customer Analytics Market by Country
9.4.5.5 LAMEA Store & Call Center Customer Analytics Market by Country
9.4.5.6 LAMEA Others Customer Analytics Market by Country
9.4.6 LAMEA Customer Analytics Market by Country
9.4.6.1 Brazil Customer Analytics Market
9.4.6.1.1 Brazil Customer Analytics Market by Component
9.4.6.1.2 Brazil Customer Analytics Market by Industry Vertical
9.4.6.1.3 Brazil Customer Analytics Market by Type
9.4.6.1.4 Brazil Customer Analytics Market by Deployment Type
9.4.6.1.5 Brazil Customer Analytics Market by Data Source
9.4.6.2 Argentina Customer Analytics Market
9.4.6.2.1 Argentina Customer Analytics Market by Component
9.4.6.2.2 Argentina Customer Analytics Market by Industry Vertical
9.4.6.2.3 Argentina Customer Analytics Market by Type
9.4.6.2.4 Argentina Customer Analytics Market by Deployment Type
9.4.6.2.5 Argentina Customer Analytics Market by Data Source
9.4.6.3 UAE Customer Analytics Market
9.4.6.3.1 UAE Customer Analytics Market by Component
9.4.6.3.2 UAE Customer Analytics Market by Industry Vertical
9.4.6.3.3 UAE Customer Analytics Market by Type
9.4.6.3.4 UAE Customer Analytics Market by Deployment Type
9.4.6.3.5 UAE Customer Analytics Market by Data Source
9.4.6.4 Saudi Arabia Customer Analytics Market
9.4.6.4.1 Saudi Arabia Customer Analytics Market by Component
9.4.6.4.2 Saudi Arabia Customer Analytics Market by Industry Vertical
9.4.6.4.3 Saudi Arabia Customer Analytics Market by Type
9.4.6.4.4 Saudi Arabia Customer Analytics Market by Deployment Type
9.4.6.4.5 Saudi Arabia Customer Analytics Market by Data Source
9.4.6.5 South Africa Customer Analytics Market
9.4.6.5.1 South Africa Customer Analytics Market by Component
9.4.6.5.2 South Africa Customer Analytics Market by Industry Vertical
9.4.6.5.3 South Africa Customer Analytics Market by Type
9.4.6.5.4 South Africa Customer Analytics Market by Deployment Type
9.4.6.5.5 South Africa Customer Analytics Market by Data Source
9.4.6.6 Nigeria Customer Analytics Market
9.4.6.6.1 Nigeria Customer Analytics Market by Component
9.4.6.6.2 Nigeria Customer Analytics Market by Industry Vertical
9.4.6.6.3 Nigeria Customer Analytics Market by Type
9.4.6.6.4 Nigeria Customer Analytics Market by Deployment Type
9.4.6.6.5 Nigeria Customer Analytics Market by Data Source
9.4.6.7 Rest of LAMEA Customer Analytics Market
9.4.6.7.1 Rest of LAMEA Customer Analytics Market by Component
9.4.6.7.2 Rest of LAMEA Customer Analytics Market by Industry Vertical
9.4.6.7.3 Rest of LAMEA Customer Analytics Market by Type
9.4.6.7.4 Rest of LAMEA Customer Analytics Market by Deployment Type
9.4.6.7.5 Rest of LAMEA Customer Analytics Market by Data Source

Chapter 10. Company Profiles
10.1 Google, Inc.
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Acquisition and Mergers:
10.1.6 SWOT Analysis
10.2 SAP SE
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.5 Recent strategies and developments:
10.2.5.1 Partnerships, Collaborations, and Agreements:
10.2.5.2 Acquisition and Mergers:
10.2.5.3 Product Launches and Product Expansions:
10.2.6 SWOT Analysis
10.3 Teradata Corporation
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Regional Analysis
10.3.4 Research & Development Expense
10.3.5 Recent strategies and developments:
10.3.5.1 Partnerships, Collaborations, and Agreements:
10.3.5.2 Product Launches and Product Expansions:
10.3.6 SWOT Analysis
10.4 SAS Institute, Inc.
10.4.1 Company Overview
10.4.2 Recent strategies and developments:
10.4.2.1 Partnerships, Collaborations, and Agreements:
10.5 Adobe, Inc.
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Research & Development Expense
10.5.5 Recent strategies and developments:
10.5.5.1 Partnerships, Collaborations, and Agreements:
10.5.5.2 Product Launches and Product Expansions:
10.5.6 SWOT Analysis
10.6 Salesforce.com, Inc.
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Regional Analysis
10.6.4 Research & Development Expense
10.6.5 Recent strategies and developments:
10.6.5.1 Partnerships, Collaborations, and Agreements:
10.6.5.2 Acquisition and Mergers:
10.6.5.3 Product Launches and Product Expansions:
10.6.6 SWOT Analysis
10.7 Microsoft Corporation
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expenses
10.7.5 Recent strategies and developments:
10.7.5.1 Partnerships, Collaborations, and Agreements:
10.7.5.2 Acquisition and Mergers:
10.7.6 SWOT Analysis
10.8 Oracle Corporation
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental and Regional Analysis
10.8.4 Research & Development Expense
10.8.5 Recent strategies and developments:
10.8.5.1 Product Launches and Product Expansions:
10.8.6 SWOT Analysis
10.9 IBM Corporation
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Regional & Segmental Analysis
10.9.4 Research & Development Expenses
10.9.5 Recent strategies and developments:
10.9.5.1 Partnerships, Collaborations, and Agreements::
10.9.6 SWOT Analysis
10.1 Accenture PLC
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Segmental and Regional Analysis
10.10.4 Research & Development Expenses
10.10.5 Recent strategies and developments:
10.10.5.1 Acquisition and Mergers:
10.10.5.2 Product Launches and Product Expansions:
10.10.5.3 Geographical Expansions:
10.10.6 SWOT Analysis
Note: Product cover images may vary from those shown
3 of 3
  • Google, Inc.
  • SAP SE
  • Teradata Corporation
  • SAS Institute, Inc.
  • Adobe, Inc.
  • Salesforce.com, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • IBM Corporation
  • Accenture PLC
Note: Product cover images may vary from those shown
Adroll
adroll