The Europe Customer Analytics Market is expected to witness market growth of 18.7% CAGR during the forecast period (2020-2026).
An analysis of customer behavior is a qualitative and quantitative evaluation of how the customers communicate with a company. Based on their common characteristics, the customers are first segmented into buyer personas. At the stages of customer experience map, each group is then analyzed to examine how the people communicate with the business.
Product management refers to the daily tasks which include a broad range of strategic and tactical tasks. It is not just these duties that most project managers or company owners carry on. In most companies, other teams or divisions own at least some of them. As the industry continues to explore and share best practices, product managers are progressively realizing the benefits of being customer-centric and data-driven and increasingly integrating innovation into their workflows. Product managers have increasingly embraced innovation and user testing and plan to do more of that this coming year. Product teams are increasing the liaison among key organizational stakeholders.
Customer-focused companies are using customer insights increasingly to develop customized communication and marketing programs. This is due mainly to the rising demand from customers for customized experiences. Consumer analytics analyzes purchasing trends for consumers, and helps to tailor data-based marketing strategies, while enhancing consumer engagement and retention rate. Thus, the growing demand for better customer service during the forecast period is expected to boost demand for customer analytics applications.
Based on Component, the market is segmented into Solution and Services. Based on Type, the market is segmented into Brand & Campaign Management, Customer Behavioral Analysis & Churn Management and Product Management & Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Data Source, the market is segmented into Web, Smartphone, Email, Social Media, Store & Call Center and Others. Based on Industry Vertical, the market is segmented into BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Media & Entertainment, Manufacturing and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google, Inc., SAP SE, Teradata Corporation, SAS Institute, Inc., Adobe, Inc., Salesforce.com, Inc., Microsoft Corporation, Oracle Corporation, IBM Corporation, Accenture PLC.
Scope of the Study
Market Segmentation:
By Component
By Type
By Deployment Type
By Data Source
By Industry Vertical
By Country
Companies Profiled:
Unique Offerings from the Publisher:
An analysis of customer behavior is a qualitative and quantitative evaluation of how the customers communicate with a company. Based on their common characteristics, the customers are first segmented into buyer personas. At the stages of customer experience map, each group is then analyzed to examine how the people communicate with the business.
Product management refers to the daily tasks which include a broad range of strategic and tactical tasks. It is not just these duties that most project managers or company owners carry on. In most companies, other teams or divisions own at least some of them. As the industry continues to explore and share best practices, product managers are progressively realizing the benefits of being customer-centric and data-driven and increasingly integrating innovation into their workflows. Product managers have increasingly embraced innovation and user testing and plan to do more of that this coming year. Product teams are increasing the liaison among key organizational stakeholders.
Customer-focused companies are using customer insights increasingly to develop customized communication and marketing programs. This is due mainly to the rising demand from customers for customized experiences. Consumer analytics analyzes purchasing trends for consumers, and helps to tailor data-based marketing strategies, while enhancing consumer engagement and retention rate. Thus, the growing demand for better customer service during the forecast period is expected to boost demand for customer analytics applications.
Based on Component, the market is segmented into Solution and Services. Based on Type, the market is segmented into Brand & Campaign Management, Customer Behavioral Analysis & Churn Management and Product Management & Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Data Source, the market is segmented into Web, Smartphone, Email, Social Media, Store & Call Center and Others. Based on Industry Vertical, the market is segmented into BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Media & Entertainment, Manufacturing and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google, Inc., SAP SE, Teradata Corporation, SAS Institute, Inc., Adobe, Inc., Salesforce.com, Inc., Microsoft Corporation, Oracle Corporation, IBM Corporation, Accenture PLC.
Scope of the Study
Market Segmentation:
By Component
- Solution
- Services
By Type
- Brand & Campaign Management
- Customer Behavioral Analysis & Churn Management
- Product Management & Others
By Deployment Type
- On-premise
- Cloud
By Data Source
- Web
- Smartphone
- Social Media
- Store & Call Center
- Others
By Industry Vertical
- BFSI
- IT & Telecom
- Healthcare
- Retail & eCommerce
- Government & Defense
- Media & Entertainment
- Manufacturing
- Others
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Companies Profiled:
- Google, Inc.
- SAP SE
- Teradata Corporation
- SAS Institute, Inc.
- Adobe, Inc.
- Salesforce.com, Inc.
- Microsoft Corporation
- Oracle Corporation
- IBM Corporation
- Accenture PLC
Unique Offerings from the Publisher:
- Exhaustive coverage
- Highest number of market tables and figures
- Subscription based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
Chapter 3. Competition Analysis - Global
Chapter 4. Europe Customer Analytics Market by Component
Chapter 5. Europe Customer Analytics Market by Industry Vertical
Chapter 6. Europe Customer Analytics Market by Type
Chapter 7. Europe Customer Analytics Market by Deployment Type
Chapter 8. Europe Customer Analytics Market by Data Source
Chapter 9. Europe Customer Analytics Market by Country
Chapter 10. Company Profiles
Companies Mentioned
- Google, Inc.
- SAP SE
- Teradata Corporation
- SAS Institute, Inc.
- Adobe, Inc.
- Salesforce.com, Inc.
- Microsoft Corporation
- Oracle Corporation
- IBM Corporation
- Accenture PLC
Methodology
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