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LAMEA Customer Analytics Market By Component, By Type, By Deployment Type, By Data Source, By Industry Vertical, By Country, Industry Analysis and Forecast, 2020 - 2026

  • ID: 5026387
  • Report
  • April 2020
  • Region: Middle East, Africa
  • 160 pages
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
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FEATURED COMPANIES

  • Accenture PLC
  • Adobe, Inc.
  • Google, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • MORE
The Latin America, Middle East and Africa Customer Analytics Market is expected to witness market growth of 23.7% CAGR during the forecast period (2020-2026).

Churn management is the art of finding valuable customers, who are likely to churn out from a organization and take constructive measures to maintain them. The telecommunications industry has fierce competition between the different providers of the service. And, therefore, every other day they keep launching new enticing deals, making consumers move from one competing mobile service provider to another. This tendency for customers to switch is known as Churn.

The ratio of subscribers of a service who discontinue subscribing to the service within a period of time is called the Churn Rate. While a high churn rate means that a company is losing a high percentage of its subscribers each month; low churn rate figures from a company support its ability to retain its subscribers with a quality service. Therefore, by keeping its clients, businesses do their best to lower churn.

Customer behavior refers to the buying behaviors of a person including social trends, frequency patterns, and context factors affecting their buying decision. Businesses are studying consumer behavior to recognize their target market and develop more enticing offers and products. Three types of factors can affect client behaviour: financial, psychological, and social.

An analysis of customer behavior is a qualitative and quantitative evaluation of how the customers communicate with a company. Based on their common characteristics, the customers are first segmented into buyer personas. At the stages of customer experience map, each group is then analyzed to examine how the people communicate with the business.

Based on Component, the market is segmented into Solution and Services. Based on Type, the market is segmented into Brand & Campaign Management, Customer Behavioral Analysis & Churn Management and Product Management & Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Data Source, the market is segmented into Web, Smartphone, Email, Social Media, Store & Call Center and Others. Based on Industry Vertical, the market is segmented into BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Media & Entertainment, Manufacturing and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google, Inc., SAP SE, Teradata Corporation, SAS Institute, Inc., Adobe, Inc., Salesforce.com, Inc., Microsoft Corporation, Oracle Corporation, IBM Corporation, Accenture PLC.

Scope of the Study

Market Segmentation:

By Component
  • Solution
  • Services
By Type
  • Brand & Campaign Management
  • Customer Behavioral Analysis & Churn Management
  • Product Management & Others
By Deployment Type
  • On-premise
  • Cloud
By Data Source
  • Web
  • Smartphone
  • Email
  • Social Media
  • Store & Call Center
  • Others
By Industry Vertical
  • BFSI
  • IT & Telecom
  • Healthcare
  • Retail & eCommerce
  • Government & Defense
  • Media & Entertainment
  • Manufacturing
  • Others
By Country
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled:
  • Google, Inc.
  • SAP SE
  • Teradata Corporation
  • SAS Institute, Inc.
  • Adobe, Inc.
  • Salesforce.com, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • IBM Corporation
  • Accenture PLC
Unique Offerings from the Publisher:
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Accenture PLC
  • Adobe, Inc.
  • Google, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • MORE
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Latin America, Middle East and Africa (LAMEA) Customer Analytics Market, by Component
1.4.2 Latin America, Middle East and Africa (LAMEA) Customer Analytics Market, by Type
1.4.3 Latin America, Middle East and Africa (LAMEA) Customer Analytics Market, by Deployment Type
1.4.4 Latin America, Middle East and Africa (LAMEA) Customer Analytics Market, by Data Source
1.4.5 Latin America, Middle East and Africa (LAMEA) Customer Analytics Market, by Industry Vertical
1.4.6 Latin America, Middle East and Africa (LAMEA) Customer Analytics Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Geographical Expansions
3.2.4 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2019)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2016, Jun - 2020,Mar) Leading Players

Chapter 4. LAMEA Customer Analytics Market by Component
4.1 LAMEA Customer Analytics Solution Market by Country
4.2 LAMEA Customer Analytics Services Market by Country

Chapter 5. LAMEA Customer Analytics Market by Industry Vertical
5.1 LAMEA BFSI Customer Analytics Market by Country
5.2 LAMEA IT & Telecom Customer Analytics Market by Country
5.3 LAMEA Healthcare Customer Analytics Market by Country
5.4 LAMEA Retail & eCommerce Customer Analytics Market by Country
5.5 LAMEA Government & Defense Customer Analytics Market by Country
5.6 LAMEA Media & Entertainment Customer Analytics Market by Country
5.7 LAMEA Manufacturing Customer Analytics Market by Country
5.8 LAMEA Other Industry Vertical Customer Analytics Market by Country

Chapter 6. LAMEA Customer Analytics Market by Type
6.1 LAMEA Customer Analytics Brand & Campaign Management Market by Country
6.2 LAMEA Customer Analytics Customer Behavioral Analysis & Churn Management Market by Country
6.3 LAMEA Customer Analytics Product Management & Others Market by Country

Chapter 7. LAMEA Customer Analytics Market by Deployment Type
7.1 LAMEA On-premise Customer Analytics Market by Country
7.2 LAMEA Cloud Customer Analytics Market by Country

Chapter 8. LAMEA Customer Analytics Market by Data Source
8.1 LAMEA Web Customer Analytics Market by Country
8.2 LAMEA Smartphone Customer Analytics Market by Country
8.3 LAMEA Email Customer Analytics Market by Country
8.4 LAMEA Social Media Customer Analytics Market by Country
8.5 LAMEA Store & Call Center Customer Analytics Market by Country
8.6 LAMEA Others Customer Analytics Market by Country

Chapter 9. LAMEA Customer Analytics Market by Country
9.1 Brazil Customer Analytics Market
9.1.1 Brazil Customer Analytics Market by Component
9.1.2 Brazil Customer Analytics Market by Industry Vertical
9.1.3 Brazil Customer Analytics Market by Type
9.1.4 Brazil Customer Analytics Market by Deployment Type
9.1.5 Brazil Customer Analytics Market by Data Source
9.2 Argentina Customer Analytics Market
9.2.1 Argentina Customer Analytics Market by Component
9.2.2 Argentina Customer Analytics Market by Industry Vertical
9.2.3 Argentina Customer Analytics Market by Type
9.2.4 Argentina Customer Analytics Market by Deployment Type
9.2.5 Argentina Customer Analytics Market by Data Source
9.3 UAE Customer Analytics Market
9.3.1 UAE Customer Analytics Market by Component
9.3.2 UAE Customer Analytics Market by Industry Vertical
9.3.3 UAE Customer Analytics Market by Type
9.3.4 UAE Customer Analytics Market by Deployment Type
9.3.5 UAE Customer Analytics Market by Data Source
9.4 Saudi Arabia Customer Analytics Market
9.4.1 Saudi Arabia Customer Analytics Market by Component
9.4.2 Saudi Arabia Customer Analytics Market by Industry Vertical
9.4.3 Saudi Arabia Customer Analytics Market by Type
9.4.4 Saudi Arabia Customer Analytics Market by Deployment Type
9.4.5 Saudi Arabia Customer Analytics Market by Data Source
9.5 South Africa Customer Analytics Market
9.5.1 South Africa Customer Analytics Market by Component
9.5.2 South Africa Customer Analytics Market by Industry Vertical
9.5.3 South Africa Customer Analytics Market by Type
9.5.4 South Africa Customer Analytics Market by Deployment Type
9.5.5 South Africa Customer Analytics Market by Data Source
9.6 Nigeria Customer Analytics Market
9.6.1 Nigeria Customer Analytics Market by Component
9.6.2 Nigeria Customer Analytics Market by Industry Vertical
9.6.3 Nigeria Customer Analytics Market by Type
9.6.4 Nigeria Customer Analytics Market by Deployment Type
9.6.5 Nigeria Customer Analytics Market by Data Source
9.7 Rest of LAMEA Customer Analytics Market
9.7.1 Rest of LAMEA Customer Analytics Market by Component
9.7.2 Rest of LAMEA Customer Analytics Market by Industry Vertical
9.7.3 Rest of LAMEA Customer Analytics Market by Type
9.7.4 Rest of LAMEA Customer Analytics Market by Deployment Type
9.7.5 Rest of LAMEA Customer Analytics Market by Data Source

Chapter 10. Company Profiles
10.1 Google, Inc.
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Acquisition and Mergers:
10.1.6 SWOT Analysis
10.2 SAP SE
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.5 Recent strategies and developments:
10.2.5.1 Partnerships, Collaborations, and Agreements:
10.2.5.2 Acquisition and Mergers:
10.2.5.3 Product Launches and Product Expansions:
10.2.6 SWOT Analysis
10.3 Teradata Corporation
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Regional Analysis
10.3.4 Research & Development Expense
10.3.5 Recent strategies and developments:
10.3.5.1 Partnerships, Collaborations, and Agreements:
10.3.5.2 Product Launches and Product Expansions:
10.3.6 SWOT Analysis
10.4 SAS Institute, Inc.
10.4.1 Company Overview
10.4.2 Recent strategies and developments:
10.4.2.1 Partnerships, Collaborations, and Agreements:
10.5 Adobe, Inc.
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Research & Development Expense
10.5.5 Recent strategies and developments:
10.5.5.1 Partnerships, Collaborations, and Agreements:
10.5.5.2 Product Launches and Product Expansions:
10.5.6 SWOT Analysis
10.6 Salesforce.com, Inc.
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Regional Analysis
10.6.4 Research & Development Expense
10.6.5 Recent strategies and developments:
10.6.5.1 Partnerships, Collaborations, and Agreements:
10.6.5.2 Acquisition and Mergers:
10.6.5.3 Product Launches and Product Expansions:
10.6.6 SWOT Analysis
10.7 Microsoft Corporation
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expenses
10.7.5 Recent strategies and developments:
10.7.5.1 Partnerships, Collaborations, and Agreements:
10.7.5.2 Acquisition and Mergers:
10.7.6 SWOT Analysis
10.8 Oracle Corporation
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental and Regional Analysis
10.8.4 Research & Development Expense
10.8.5 Recent strategies and developments:
10.8.5.1 Product Launches and Product Expansions:
10.8.6 SWOT Analysis
10.9 IBM Corporation
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Regional & Segmental Analysis
10.9.4 Research & Development Expenses
10.9.5 Recent strategies and developments:
10.9.5.1 Partnerships, Collaborations, and Agreements::
10.9.6 SWOT Analysis
10.1 Accenture PLC
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Segmental and Regional Analysis
10.10.4 Research & Development Expenses
10.10.5 Recent strategies and developments:
10.10.5.1 Acquisition and Mergers:
10.10.5.2 Product Launches and Product Expansions:
10.10.5.3 Geographical Expansions:
10.10.6 SWOT Analysis
Note: Product cover images may vary from those shown
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  • Google, Inc.
  • SAP SE
  • Teradata Corporation
  • SAS Institute, Inc.
  • Adobe, Inc.
  • Salesforce.com, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • IBM Corporation
  • Accenture PLC
Note: Product cover images may vary from those shown
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