Quick Summary:
As global commerce evolves, the Augmented Reality in the Retail Market continues to present substantial growth opportunities for forward-thinking businesses. The presented research examines how augmented reality (AR) is significantly enhancing advertising efficacy, operational efficiency, and customer-front operations, driving significant market expansion. This report provides a comprehensive, up-to-the-minute analysis of the market landscape and sheds light on current trends and pertinent driving factors, all while sidestepping the noise of transient challenges.
The study ambitiously covers AR applications across numerous retail segments such as apparel, furniture, footwear, and grocery, and offers a geographical perspective spanning North America, Europe, APAC, South America, and the Middle East and Africa. In particular, the report highlights the burgeoning smartphone and tablet market as a notable catalyst for the growth of AR in the retail industry. Vendor analysis of key market players, future-looking trends, and potential challenges provides a complete, strategic view of the market to ensure you have all the information to carve out your competitive edge.
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This report offers an up-to-date analysis of the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the use of AR technology to make advertising more effective, increased the efficiency of operations, and ease in handling customer-front operations.
The augmented reality in the retail market analysis includes type segment and geographic landscape.
The publisher's augmented reality in the retail market is segmented as below:
By Type
- Apparel
- Furniture, lighting, and decor
- Footwear
- Grocery
- Others
By Geographical Landscape
- North America
- Europe
- APAC
- South America
- Middle East and Africa
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. This report on augmented reality in the retail market covers the following areas:
- Augmented reality in retail market sizing
- Augmented reality in retail market forecast
- Augmented reality in retail market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The publisher's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
Executive Summary
Research methodology is based on extensive primary and secondary research. Primary research includes in-depth interviews with industry experts, vendors, resellers and customers. Secondary research includes the publisher's platform, industry publications, company reports, news articles, analyst reports, trade associations and the data published by Government agencies.Companies Mentioned
A selection of companies mentioned in this report includes:
- Alphabet Inc.
- Amazon.com Inc.
- Apple Inc.
- Atracsys LLC
- Augmented Pixels Inc.
- Blippar Ltd.
- Holition Ltd.
- Independiente Communication Ltd.
- Inglobe Technologies Srl
- Lenovo Group Ltd.
- Magic Leap Inc.
- Marxent Labs LLC
- mCloud Technologies Corp.
- Microsoft Corp.
- NavVis GmbH
- Niantic Inc.
- PTC Inc.
- Quy Technology Pvt. Ltd.
- Samsung Electronics Co. Ltd.
- Seiko Epson Corp.
- Zugara Inc.
