Customer Relationship Management (CRM) is a technology-driven approach to managing customer relationships. It is used to improve customer service, increase customer loyalty, and increase sales. CRM systems are designed to capture customer data, such as contact information, purchase history, and preferences, and use this data to create personalized customer experiences. CRM systems also enable businesses to track customer interactions, analyze customer behavior, and identify opportunities for improvement. The CRM market is highly competitive, with a wide range of products and services available. Companies in the market include Salesforce, Microsoft Dynamics, Oracle, SAP, Zoho, HubSpot, and SugarCRM. These companies offer a variety of CRM solutions, including cloud-based, on-premise, and mobile solutions. Additionally, many of these companies offer additional services, such as customer analytics, marketing automation, and customer service management. Show Less Read more
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